Build a new deck
Pick the closest match. Each one interviews you, plans the deck from the template and writes every slide.
General presentation
For any audience or occasion. Tell it what the deck is for and who’s in the room, and it plans and writes the rest.
Preview prompt
Build me a Dairy West deck using my Dairy West presentation template.
Everything you need about the Dairy West template is at the end of this message, under THE BRAND SYSTEM, HOW WE WRITE and THE PATTERN CATALOG. Read that first and follow it throughout. I've attached the template itself, DairyWest-PowerPoint-Template.pptx, and I may have attached my own data or documents too; read those as well.
STEP 1 — INTERVIEW ME. One question at a time, never a block of questions. Read anything I attached first and skip what it already answers.
1. What is this deck for, and what should happen when it's over — a decision, an approval, an action?
2. Who is in the room, and what do they already know or believe?
3. What's the one thing they must remember?
4. What are the facts and numbers that prove it? Attach or paste them.
5. What will they push back on?
6. When and where is it presented, and how long do I have?
Finish with two build questions: how many slides (suggest a number from my time slot), and is anything confidential or pre-decisional.
STEP 2 — PROPOSE THE PLAN. Build the arc around the point, not around the topics: lead with what matters to this audience, then the evidence, then what it means, then the ask. Choose slides from THE PATTERN CATALOG only, using CHOOSING A PATTERN to pick them. Show a numbered plan — deck position | catalog slide number and pattern name | working action title | one line on contents — and ask me to approve or edit before you write anything.
STEP 3 — BUILD. Output the content slide by slide: the slide number from the catalog, its pattern name, then every piece of copy that slide needs, each one labeled — action title, then each heading, body, statistic, label, caption or cell in the order they appear on the slide. Keep titles to 10 words and body copy to roughly 45 words a block; a figure like $1.4M counts as one word. If you can run code, build the deck from the attached DairyWest-PowerPoint-Template.pptx: copy the slides my plan names into a new deck, replace their text in place — never resize, reposition or restyle a shape — replace the sample data in every chart and table, clear the template's speaker notes, and give me the finished .pptx to download with a list of any photos I still need to swap in. If you can't run code, the slide-by-slide copy is enough; I'll paste it into the template.
Write in Dairy West's voice: plainspoken, warm but not sentimental, knowing but never preachy, specific, quietly confident. Short words, short sentences. Our farmers are the guides and our consumers are the heroes — Dairy West is the friendly insider who connects them. Never make Dairy West the hero of a slide. Never invent a number: mark gaps [NEEDS DATA]. Never name a dairy farm family or location unless I confirm written permission; otherwise use a placeholder and flag it. Match the tone to the audience I describe, using the audience rules in HOW WE WRITE.
──────────────────────────────────────────────────────────────────────
THE BRAND SYSTEM
Stage 13.333 x 7.5 in (16:9). 0.694 in margin on all four sides.
Grounds Cream #F7F2E6 and Deep Sky #003555. The two primaries carry at
least half of any layout.
Body text Earth #331A06 on light grounds, Cream on dark.
Headline font Gelica, leading 98%. Body font Figtree, leading 140%.
Accent text Roots #BE3900 on light grounds; Daybreak #FFAE00 or Health
#70CFFF on Deep Sky. Never Warmth as text on Cream - it
measures 2.4:1 and fails WCAG at every size.
Fills Warmth #FC7700, Growth #366E44, Daybreak #FFAE00, Health
#70CFFF, Care #FF8FA5, Roots #BE3900, plus the neutrals Mist
#DAD5D1, Dust #B2AA9B, Butter #FFE28C.
Text on fills Dark fills take Cream. Bright fills take Earth or Deep Sky,
never Cream.
Chart series Light grounds: Deep Sky, Warmth, Growth, Daybreak, Health,
Care - in that fixed order, never cycled. Deep Sky grounds:
Health, Daybreak, Growth Tonal #429469, Care, Butter, Warmth.
Icons Material Symbols Rounded, weight 400, grade 0, optical size 48,
from fonts.google.com/icons. One icon color per deck.
Brand elements The herd pattern, the cow, the Holstein spots and the wave.
Spots ring the edges of a slide or carry a photograph inside
them; never one large spot on its own and never single spots
standing in a row, which read as blobs. The herd appears only
where the logo has already been seen: flip it horizontally,
never vertically, and never crop a cow by accident. The cow on
its own always has the wordmark on the same slide. The wave is
one shallow curve across the full width, not a row of bumps. A
tonal cow or wordmark sits only on its own parent color.
Balance Mix the two registers. The playful covers, dividers,
statements and photo layouts mark where a deck opens, turns
and closes; the plain layouts carry the argument.
HOW WE WRITE
Voice Plainspoken. Warm, not sentimental. Knowing, never preachy.
Specific. Quietly confident.
Titles Every slide title is an ACTION TITLE: a complete statement
making the slide's point in 10 words or fewer. "Fluid milk grew
in all four states", never "Fluid milk update".
Pillars Work ladders to one brand pillar, two at most: Natural,
Genuine, Nourishment, Taste.
Claims Say only what can be supported without an asterisk. Never
invent a number - mark gaps [NEEDS DATA].
Farmers Never name a dairy farm family or location without written
permission.
Audience Consumers: warm, light, confident. Farmers and producers:
straight, specific, peer-to-peer. Health professionals:
precise, plain, collegial. Retail and foodservice: direct,
benefit-first. Issues response: calm, active, first-person,
short.
Grammar Real quotes and apostrophes. Em dashes closed up. En dashes for
spans (8:30–9:00). "Real Good" always both words capitalized,
no period.
CHOOSING A PATTERN
The job on the left, the slide numbers on the right.
Open a deck 2-9
Mark a new section 11-15
Say where the meeting is going 17-20
One line they should remember 32-41
A summary a board member could read alone 22, 23
The headline numbers 25, 26, 30
Two to five parallel points 28, 43, 44, 46, 48, 51
People, places or products, with photos 45, 49, 64, 65
A short claim in a container 24, 29, 47, 50
Points too long for columns 53, 54, 55, 57
What we do and do not do 56
One photo, one point 59-63
Order matters 75, 76
Work that repeats 77
Dates people can act on 78, 79, 82
Who does what, when 80
Building an argument step by step 81
A forced choice on two axes 84, 85
Vision, pillars, foundations 86
What depends on what 87
Two states of one thing 68
The cost of your own recommendation 69
Real alternatives 70, 71
Feature by feature 72
Risk, owned 73
Magnitude across categories 89, 91, 97
Change over time 90
Composition, four slices or fewer 92
The same shape for several subjects 93
A chart plus the headline numbers 94
How far along we are 95
Are we on track 96, 101
Numbers that have to be read 99, 100, 102
Geography 104-106
People 108-110
Who decides 111
Someone else's words 112
The decision we need 114
Owners and dates 115
Close 117, 118
An icon 120
A badge, button, tag or rule 121-130
A blank map to color in 131-142
Two measures on different scales get two charts, small multiples, or one
index - never two y-axes on one chart.
THE PATTERN CATALOG
DairyWest-PowerPoint-Template.pptx - 142 slides in 18 sections. Copy the
slide closest to what you need and replace its content. Each slide's speaker
notes name its pattern and the layout it was built on. The black slide that
opens each section is navigation only - never copy it into a deck. The
Component library (slides 120-142) holds icons, badges, buttons,
tags, step markers, rules and blank maps to copy onto any slide. Tags in
brackets mean the slide carries a native PowerPoint chart, table, photo
placeholder or editable map.
Cover slides (2-9): 2 Cover — Spots · 3 Cover — Herd pattern · 4 Cover — photo and wave, Deep Sky · 5 Cover — photo and wave, white · 6 Cover — photo and wave, Growth · 7 Cover — photo and wave, Daybreak · 8 Cover — Deep Sky · 9 Cover — Cream
Section slides (11-15): 11 Section divider — Deep Sky · 12 Section divider — Herd pattern · 13 Section divider — Growth · 14 Section divider — Cream · 15 Section divider — Split
Agenda slides (17-20): 17 Agenda — color cards · 18 Agenda — five numbered rows · 19 Agenda — eight, two columns · 20 Contents with a section tracker
Summary slides (22-30): 22 Executive summary — three cards and a callout · 23 Photo over two color cards · 24 Three takeaways with icons · 25 Three big statistics · 26 Six statistic cards · 27 Split — text, sub-figures and a key insight · 28 Two columns on Deep Sky · 29 Icon columns on Deep Sky · 30 Statistic cards on Deep Sky
Statement slides (32-41): 32 Big statement — Deep Sky · 33 Statement tonal — Growth · 34 Statement tonal — Daybreak · 35 Statement tonal — Warmth · 36 Statement tonal — Care · 37 Statement tonal — Health · 38 Statement tonal — Roots · 39 Statement tonal — Earth · 40 Statement tonal — Holstein · 41 Big statement — Cream
Column slides (43-51): 43 2 parallel columns · 44 3 parallel columns · 45 Three up — circular crops · 46 Three up — color cards · 47 Three icon cards · 48 4 parallel columns · 49 Four up — circular crops · 50 Four icon cards · 51 5 parallel columns
List slides (53-57): 53 Four rows with icons · 54 Five numbered rows · 55 Split — ranked rows and a commentary panel · 56 Two-sided list · 57 Three stacked bands
Imagery slides (59-66): 59 Photo with a color card · 60 Photo with a color card, mirrored · 61 Full-bleed photo with a card · 62 Full-bleed image with a headline band [photo] · 63 Half image, half text [photo] · 64 Three image cards [photo] · 65 Four numbered photo panels [photo] · 66 Image banner over four columns [photo]
Comparison slides (68-73): 68 Before and after panels · 69 Pros and cons with a call · 70 Two options side by side · 71 Three options, one recommended · 72 Feature comparison table [table] · 73 Risk table [table]
Timeline slides (75-82): 75 Three-step chevron · 76 Five-step chevron · 77 Four-stage cycle · 78 Horizontal timeline · 79 Flag timeline · 80 Roadmap / Gantt · 81 Four-rung ladder · 82 Timeline on Deep Sky
Framework slides (84-87): 84 Two-by-two matrix · 85 Three-by-three matrix · 86 Strategy house · 87 Four-tier pyramid
Data slides (89-97): 89 Column chart with commentary [chart] · 90 Line chart with a takeaway [chart] · 91 Bar chart with commentary [chart] · 92 Doughnut chart with a list [chart] · 93 Small multiples — three charts [chart] · 94 Chart with four statistics [chart] · 95 Progress bars against plan · 96 Dashboard [chart] · 97 Chart on Deep Sky [chart]
Table slides (99-102): 99 Data table [table] · 100 Budget table with a total row [table] · 101 Status table with pills · 102 Text-box table
Map slides (104-106): 104 Four-state map with callouts [map] · 105 United States map [map] · 106 World map with a legend [map]
People slides (108-112): 108 Three bios [photo] · 109 Four bios [photo] · 110 Portrait with a profile [photo] · 111 Organization chart · 112 Pull quote with a portrait [photo]
Closing slides (114-115): 114 The ask — three decisions · 115 Next steps and owners [table]
End slides (117-118): 117 Closing · 118 Closing — Spots
Component library (120-142): 120 Icon reference · 121 Numbered badges — filled · 122 Numbered badges — outline · 123 Numbered badges — on Deep Sky · 124 Numbered badges — outline on Deep Sky · 125 Calls to action · 126 Calls to action on Deep Sky · 127 Buttons with icons · 128 Tags & status pills · 129 Step markers & arrows · 130 Rules & dividers · 131 The four-state region, Cream [map] · 132 Region performance at a glance [map] · 133 The four-state region, Deep Sky [map] · 134 The region in national context, Cream [map] · 135 National picture with the numbers that matter [map] · 136 The region in national context, Deep Sky [map] · 137 United States — ready to color [map] · 138 World map, Cream [map] · 139 Export markets [map] · 140 World map, Deep Sky [map] · 141 Continents · 142 Map color palette
LAYOUTS
DairyWest-PowerPoint-Template.pptx carries these 77 layouts, grouped in the same order
as the deck's sections. Use them to add a fresh, empty slide
(Home > New Slide):
Title Slide — Spots
Title Slide — Herd
Title Slide — Wave Deep Sky
Title Slide — Wave White
Title Slide — Wave Growth
Title Slide — Wave Daybreak
Title Slide — Wave
Title Slide — Deep Sky
Title Slide — Cream
Title Slide — Split
Title Slide — Spots Bold
Title Slide — Daybreak
Section Divider — Deep Sky
Section Divider — Herd
Section Divider — Growth
Section Divider — Cream
Section Divider — Split
Section Divider — Cow
Section Divider — Wave Deep Sky
Section Divider — Wave Growth
Section Divider — Wave Daybreak
Section Divider — Wave Care
Agenda — Cards
Agenda
Big Statement
Big Statement — Cream
Big Statement — Herd
Statement Tonal — Growth
Statement Tonal — Daybreak
Statement Tonal — Warmth
Statement Tonal — Care
Statement Tonal — Health
Statement Tonal — Roots
Statement Tonal — Earth
Statement Tonal — Holstein
Statement Block — Growth
Statement Block — Daybreak
Statement Block — Warmth
Statement Block — Care
Statement Block — Health
Statement Block — Roots
Statement Block — Earth
Statement Block — Holstein
Statement Wave — Health
Statement Wave — Warmth
Statement Wave — Care
Title & Content
Two Content
Three Content
Three Up — Circles
Three Up — Color Cards
Four Up — Circles
Panel — Cream
Panel — Deep Sky
Band — Cream
Band — Deep Sky
Split — Cream
Split — Deep Sky
Inset Card — Cream
Inset Card — Deep Sky
Photo — Color Card
Photo — Color Card Left
Photo — Full Bleed Card
Photo — Two Cards
Image — Full Bleed
Image — Half Right
Image — Half Left
Chart — Cream
Chart — Deep Sky
Table
Title Only — Cream
Title Only — Deep Sky
Blank — Cream
Blank — Deep Sky
Closing
Closing — Spots
Closing — WaveClick to copy
Board or committee update
Progress against the plan, the numbers, and the decisions the board owns.
Preview prompt
Build me a Dairy West board update using my Dairy West presentation template.
Everything you need about the Dairy West template is at the end of this message, under THE BRAND SYSTEM, HOW WE WRITE and THE PATTERN CATALOG. Read that first and follow it throughout. I've attached the template itself, DairyWest-PowerPoint-Template.pptx, and I may have attached my own data or documents too; read those as well.
STEP 1 — INTERVIEW ME. One question at a time, never a block of questions. Read anything I attached first and skip what it already answers.
1. Which board or committee, meeting date, and how long do I have?
2. Where does the year stand against plan — the honest numbers?
3. What moved since the last meeting that they haven't heard yet?
4. What's behind or at risk, and what am I doing about it?
5. Which decisions do I need from them at this meeting?
6. What will they ask about that I'd rather they didn't?
Finish with two build questions: how many slides (suggest 10–14), and is anything confidential or pre-decisional.
STEP 2 — PROPOSE THE PLAN. Arc: where we stand → what moved → what's at risk → what we're doing → the decisions we need. Choose slides from THE PATTERN CATALOG only, using CHOOSING A PATTERN to pick them. Show a numbered plan — deck position | catalog slide number and pattern name | working action title | one line on contents — and ask me to approve or edit before you write anything.
STEP 3 — BUILD. Output the content slide by slide: the slide number from the catalog, its pattern name, then every piece of copy that slide needs, each one labeled — action title, then each heading, body, statistic, label, caption or cell in the order they appear on the slide. Keep titles to 10 words and body copy to roughly 45 words a block; a figure like $1.4M counts as one word. If you can run code, build the deck from the attached DairyWest-PowerPoint-Template.pptx: copy the slides my plan names into a new deck, replace their text in place — never resize, reposition or restyle a shape — replace the sample data in every chart and table, clear the template's speaker notes, and give me the finished .pptx to download with a list of any photos I still need to swap in. If you can't run code, the slide-by-slide copy is enough; I'll paste it into the template.
Write in Dairy West's voice: plainspoken, warm but not sentimental, knowing but never preachy, specific, quietly confident. Short words, short sentences. Our farmers are the guides and our consumers are the heroes — Dairy West is the friendly insider who connects them. Never make Dairy West the hero of a slide. Never invent a number: mark gaps [NEEDS DATA]. Never name a dairy farm family or location unless I confirm written permission; otherwise use a placeholder and flag it. For a board, the tone is straight, specific and peer-to-peer. Lead with the number, then the reason. Every risk row gets an owner and a date.
──────────────────────────────────────────────────────────────────────
THE BRAND SYSTEM
Stage 13.333 x 7.5 in (16:9). 0.694 in margin on all four sides.
Grounds Cream #F7F2E6 and Deep Sky #003555. The two primaries carry at
least half of any layout.
Body text Earth #331A06 on light grounds, Cream on dark.
Headline font Gelica, leading 98%. Body font Figtree, leading 140%.
Accent text Roots #BE3900 on light grounds; Daybreak #FFAE00 or Health
#70CFFF on Deep Sky. Never Warmth as text on Cream - it
measures 2.4:1 and fails WCAG at every size.
Fills Warmth #FC7700, Growth #366E44, Daybreak #FFAE00, Health
#70CFFF, Care #FF8FA5, Roots #BE3900, plus the neutrals Mist
#DAD5D1, Dust #B2AA9B, Butter #FFE28C.
Text on fills Dark fills take Cream. Bright fills take Earth or Deep Sky,
never Cream.
Chart series Light grounds: Deep Sky, Warmth, Growth, Daybreak, Health,
Care - in that fixed order, never cycled. Deep Sky grounds:
Health, Daybreak, Growth Tonal #429469, Care, Butter, Warmth.
Icons Material Symbols Rounded, weight 400, grade 0, optical size 48,
from fonts.google.com/icons. One icon color per deck.
Brand elements The herd pattern, the cow, the Holstein spots and the wave.
Spots ring the edges of a slide or carry a photograph inside
them; never one large spot on its own and never single spots
standing in a row, which read as blobs. The herd appears only
where the logo has already been seen: flip it horizontally,
never vertically, and never crop a cow by accident. The cow on
its own always has the wordmark on the same slide. The wave is
one shallow curve across the full width, not a row of bumps. A
tonal cow or wordmark sits only on its own parent color.
Balance Mix the two registers. The playful covers, dividers,
statements and photo layouts mark where a deck opens, turns
and closes; the plain layouts carry the argument.
HOW WE WRITE
Voice Plainspoken. Warm, not sentimental. Knowing, never preachy.
Specific. Quietly confident.
Titles Every slide title is an ACTION TITLE: a complete statement
making the slide's point in 10 words or fewer. "Fluid milk grew
in all four states", never "Fluid milk update".
Pillars Work ladders to one brand pillar, two at most: Natural,
Genuine, Nourishment, Taste.
Claims Say only what can be supported without an asterisk. Never
invent a number - mark gaps [NEEDS DATA].
Farmers Never name a dairy farm family or location without written
permission.
Audience Consumers: warm, light, confident. Farmers and producers:
straight, specific, peer-to-peer. Health professionals:
precise, plain, collegial. Retail and foodservice: direct,
benefit-first. Issues response: calm, active, first-person,
short.
Grammar Real quotes and apostrophes. Em dashes closed up. En dashes for
spans (8:30–9:00). "Real Good" always both words capitalized,
no period.
CHOOSING A PATTERN
The job on the left, the slide numbers on the right.
Open a deck 2-9
Mark a new section 11-15
Say where the meeting is going 17-20
One line they should remember 32-41
A summary a board member could read alone 22, 23
The headline numbers 25, 26, 30
Two to five parallel points 28, 43, 44, 46, 48, 51
People, places or products, with photos 45, 49, 64, 65
A short claim in a container 24, 29, 47, 50
Points too long for columns 53, 54, 55, 57
What we do and do not do 56
One photo, one point 59-63
Order matters 75, 76
Work that repeats 77
Dates people can act on 78, 79, 82
Who does what, when 80
Building an argument step by step 81
A forced choice on two axes 84, 85
Vision, pillars, foundations 86
What depends on what 87
Two states of one thing 68
The cost of your own recommendation 69
Real alternatives 70, 71
Feature by feature 72
Risk, owned 73
Magnitude across categories 89, 91, 97
Change over time 90
Composition, four slices or fewer 92
The same shape for several subjects 93
A chart plus the headline numbers 94
How far along we are 95
Are we on track 96, 101
Numbers that have to be read 99, 100, 102
Geography 104-106
People 108-110
Who decides 111
Someone else's words 112
The decision we need 114
Owners and dates 115
Close 117, 118
An icon 120
A badge, button, tag or rule 121-130
A blank map to color in 131-142
Two measures on different scales get two charts, small multiples, or one
index - never two y-axes on one chart.
THE PATTERN CATALOG
DairyWest-PowerPoint-Template.pptx - 142 slides in 18 sections. Copy the
slide closest to what you need and replace its content. Each slide's speaker
notes name its pattern and the layout it was built on. The black slide that
opens each section is navigation only - never copy it into a deck. The
Component library (slides 120-142) holds icons, badges, buttons,
tags, step markers, rules and blank maps to copy onto any slide. Tags in
brackets mean the slide carries a native PowerPoint chart, table, photo
placeholder or editable map.
Cover slides (2-9): 2 Cover — Spots · 3 Cover — Herd pattern · 4 Cover — photo and wave, Deep Sky · 5 Cover — photo and wave, white · 6 Cover — photo and wave, Growth · 7 Cover — photo and wave, Daybreak · 8 Cover — Deep Sky · 9 Cover — Cream
Section slides (11-15): 11 Section divider — Deep Sky · 12 Section divider — Herd pattern · 13 Section divider — Growth · 14 Section divider — Cream · 15 Section divider — Split
Agenda slides (17-20): 17 Agenda — color cards · 18 Agenda — five numbered rows · 19 Agenda — eight, two columns · 20 Contents with a section tracker
Summary slides (22-30): 22 Executive summary — three cards and a callout · 23 Photo over two color cards · 24 Three takeaways with icons · 25 Three big statistics · 26 Six statistic cards · 27 Split — text, sub-figures and a key insight · 28 Two columns on Deep Sky · 29 Icon columns on Deep Sky · 30 Statistic cards on Deep Sky
Statement slides (32-41): 32 Big statement — Deep Sky · 33 Statement tonal — Growth · 34 Statement tonal — Daybreak · 35 Statement tonal — Warmth · 36 Statement tonal — Care · 37 Statement tonal — Health · 38 Statement tonal — Roots · 39 Statement tonal — Earth · 40 Statement tonal — Holstein · 41 Big statement — Cream
Column slides (43-51): 43 2 parallel columns · 44 3 parallel columns · 45 Three up — circular crops · 46 Three up — color cards · 47 Three icon cards · 48 4 parallel columns · 49 Four up — circular crops · 50 Four icon cards · 51 5 parallel columns
List slides (53-57): 53 Four rows with icons · 54 Five numbered rows · 55 Split — ranked rows and a commentary panel · 56 Two-sided list · 57 Three stacked bands
Imagery slides (59-66): 59 Photo with a color card · 60 Photo with a color card, mirrored · 61 Full-bleed photo with a card · 62 Full-bleed image with a headline band [photo] · 63 Half image, half text [photo] · 64 Three image cards [photo] · 65 Four numbered photo panels [photo] · 66 Image banner over four columns [photo]
Comparison slides (68-73): 68 Before and after panels · 69 Pros and cons with a call · 70 Two options side by side · 71 Three options, one recommended · 72 Feature comparison table [table] · 73 Risk table [table]
Timeline slides (75-82): 75 Three-step chevron · 76 Five-step chevron · 77 Four-stage cycle · 78 Horizontal timeline · 79 Flag timeline · 80 Roadmap / Gantt · 81 Four-rung ladder · 82 Timeline on Deep Sky
Framework slides (84-87): 84 Two-by-two matrix · 85 Three-by-three matrix · 86 Strategy house · 87 Four-tier pyramid
Data slides (89-97): 89 Column chart with commentary [chart] · 90 Line chart with a takeaway [chart] · 91 Bar chart with commentary [chart] · 92 Doughnut chart with a list [chart] · 93 Small multiples — three charts [chart] · 94 Chart with four statistics [chart] · 95 Progress bars against plan · 96 Dashboard [chart] · 97 Chart on Deep Sky [chart]
Table slides (99-102): 99 Data table [table] · 100 Budget table with a total row [table] · 101 Status table with pills · 102 Text-box table
Map slides (104-106): 104 Four-state map with callouts [map] · 105 United States map [map] · 106 World map with a legend [map]
People slides (108-112): 108 Three bios [photo] · 109 Four bios [photo] · 110 Portrait with a profile [photo] · 111 Organization chart · 112 Pull quote with a portrait [photo]
Closing slides (114-115): 114 The ask — three decisions · 115 Next steps and owners [table]
End slides (117-118): 117 Closing · 118 Closing — Spots
Component library (120-142): 120 Icon reference · 121 Numbered badges — filled · 122 Numbered badges — outline · 123 Numbered badges — on Deep Sky · 124 Numbered badges — outline on Deep Sky · 125 Calls to action · 126 Calls to action on Deep Sky · 127 Buttons with icons · 128 Tags & status pills · 129 Step markers & arrows · 130 Rules & dividers · 131 The four-state region, Cream [map] · 132 Region performance at a glance [map] · 133 The four-state region, Deep Sky [map] · 134 The region in national context, Cream [map] · 135 National picture with the numbers that matter [map] · 136 The region in national context, Deep Sky [map] · 137 United States — ready to color [map] · 138 World map, Cream [map] · 139 Export markets [map] · 140 World map, Deep Sky [map] · 141 Continents · 142 Map color palette
LAYOUTS
DairyWest-PowerPoint-Template.pptx carries these 77 layouts, grouped in the same order
as the deck's sections. Use them to add a fresh, empty slide
(Home > New Slide):
Title Slide — Spots
Title Slide — Herd
Title Slide — Wave Deep Sky
Title Slide — Wave White
Title Slide — Wave Growth
Title Slide — Wave Daybreak
Title Slide — Wave
Title Slide — Deep Sky
Title Slide — Cream
Title Slide — Split
Title Slide — Spots Bold
Title Slide — Daybreak
Section Divider — Deep Sky
Section Divider — Herd
Section Divider — Growth
Section Divider — Cream
Section Divider — Split
Section Divider — Cow
Section Divider — Wave Deep Sky
Section Divider — Wave Growth
Section Divider — Wave Daybreak
Section Divider — Wave Care
Agenda — Cards
Agenda
Big Statement
Big Statement — Cream
Big Statement — Herd
Statement Tonal — Growth
Statement Tonal — Daybreak
Statement Tonal — Warmth
Statement Tonal — Care
Statement Tonal — Health
Statement Tonal — Roots
Statement Tonal — Earth
Statement Tonal — Holstein
Statement Block — Growth
Statement Block — Daybreak
Statement Block — Warmth
Statement Block — Care
Statement Block — Health
Statement Block — Roots
Statement Block — Earth
Statement Block — Holstein
Statement Wave — Health
Statement Wave — Warmth
Statement Wave — Care
Title & Content
Two Content
Three Content
Three Up — Circles
Three Up — Color Cards
Four Up — Circles
Panel — Cream
Panel — Deep Sky
Band — Cream
Band — Deep Sky
Split — Cream
Split — Deep Sky
Inset Card — Cream
Inset Card — Deep Sky
Photo — Color Card
Photo — Color Card Left
Photo — Full Bleed Card
Photo — Two Cards
Image — Full Bleed
Image — Half Right
Image — Half Left
Chart — Cream
Chart — Deep Sky
Table
Title Only — Cream
Title Only — Deep Sky
Blank — Cream
Blank — Deep Sky
Closing
Closing — Spots
Closing — WaveClick to copy
Annual plan and budget request
Next year's priorities, what they cost, and what happens without them.
Preview prompt
Build me a Dairy West annual plan and budget request using my Dairy West presentation template.
Everything you need about the Dairy West template is at the end of this message, under THE BRAND SYSTEM, HOW WE WRITE and THE PATTERN CATALOG. Read that first and follow it throughout. I've attached the template itself, DairyWest-PowerPoint-Template.pptx, and I may have attached my own data or documents too; read those as well.
STEP 1 — INTERVIEW ME. One question at a time.
1. Which fiscal year, and who approves this?
2. What did this year's investment buy — the two or three results worth naming?
3. What are next year's priorities, in my own words?
4. What does each priority cost, and how is that different from this year?
5. What gets cut or delayed if the full amount isn't approved?
6. Which assumptions would change the whole plan if they were wrong?
Finish by asking how many slides (suggest 12–16) and whether the farmer investment needs to be shown as a separate line.
STEP 2 — PROPOSE THE PLAN. Arc: what this year bought → what changed in the market → next year's priorities → what each costs → the trade-offs → the request. Use CHOOSING A PATTERN. Show the numbered plan and wait for my approval.
STEP 3 — BUILD. Output the content slide by slide: the slide number from the catalog, its pattern name, then every piece of copy that slide needs, each one labeled — action title, then each heading, body, statistic, label, caption or cell in the order they appear on the slide. Keep titles to 10 words and body copy to roughly 45 words a block; a figure like $1.4M counts as one word. If you can run code, build the deck from the attached DairyWest-PowerPoint-Template.pptx: copy the slides my plan names into a new deck, replace their text in place — never resize, reposition or restyle a shape — replace the sample data in every chart and table, clear the template's speaker notes, and give me the finished .pptx to download with a list of any photos I still need to swap in. If you can't run code, the slide-by-slide copy is enough; I'll paste it into the template.
Write in Dairy West's voice: plainspoken, warm but not sentimental, knowing but never preachy, specific, quietly confident. Short words, short sentences. Our farmers are the guides and our consumers are the heroes — Dairy West is the friendly insider who connects them. Never make Dairy West the hero of a slide. Never invent a number: mark gaps [NEEDS DATA]. Never name a dairy farm family or location unless I confirm written permission; otherwise use a placeholder and flag it. This audience is spending farmer money. Show the return before the request. Price the status quo — if we do nothing, say what that costs.
──────────────────────────────────────────────────────────────────────
THE BRAND SYSTEM
Stage 13.333 x 7.5 in (16:9). 0.694 in margin on all four sides.
Grounds Cream #F7F2E6 and Deep Sky #003555. The two primaries carry at
least half of any layout.
Body text Earth #331A06 on light grounds, Cream on dark.
Headline font Gelica, leading 98%. Body font Figtree, leading 140%.
Accent text Roots #BE3900 on light grounds; Daybreak #FFAE00 or Health
#70CFFF on Deep Sky. Never Warmth as text on Cream - it
measures 2.4:1 and fails WCAG at every size.
Fills Warmth #FC7700, Growth #366E44, Daybreak #FFAE00, Health
#70CFFF, Care #FF8FA5, Roots #BE3900, plus the neutrals Mist
#DAD5D1, Dust #B2AA9B, Butter #FFE28C.
Text on fills Dark fills take Cream. Bright fills take Earth or Deep Sky,
never Cream.
Chart series Light grounds: Deep Sky, Warmth, Growth, Daybreak, Health,
Care - in that fixed order, never cycled. Deep Sky grounds:
Health, Daybreak, Growth Tonal #429469, Care, Butter, Warmth.
Icons Material Symbols Rounded, weight 400, grade 0, optical size 48,
from fonts.google.com/icons. One icon color per deck.
Brand elements The herd pattern, the cow, the Holstein spots and the wave.
Spots ring the edges of a slide or carry a photograph inside
them; never one large spot on its own and never single spots
standing in a row, which read as blobs. The herd appears only
where the logo has already been seen: flip it horizontally,
never vertically, and never crop a cow by accident. The cow on
its own always has the wordmark on the same slide. The wave is
one shallow curve across the full width, not a row of bumps. A
tonal cow or wordmark sits only on its own parent color.
Balance Mix the two registers. The playful covers, dividers,
statements and photo layouts mark where a deck opens, turns
and closes; the plain layouts carry the argument.
HOW WE WRITE
Voice Plainspoken. Warm, not sentimental. Knowing, never preachy.
Specific. Quietly confident.
Titles Every slide title is an ACTION TITLE: a complete statement
making the slide's point in 10 words or fewer. "Fluid milk grew
in all four states", never "Fluid milk update".
Pillars Work ladders to one brand pillar, two at most: Natural,
Genuine, Nourishment, Taste.
Claims Say only what can be supported without an asterisk. Never
invent a number - mark gaps [NEEDS DATA].
Farmers Never name a dairy farm family or location without written
permission.
Audience Consumers: warm, light, confident. Farmers and producers:
straight, specific, peer-to-peer. Health professionals:
precise, plain, collegial. Retail and foodservice: direct,
benefit-first. Issues response: calm, active, first-person,
short.
Grammar Real quotes and apostrophes. Em dashes closed up. En dashes for
spans (8:30–9:00). "Real Good" always both words capitalized,
no period.
CHOOSING A PATTERN
The job on the left, the slide numbers on the right.
Open a deck 2-9
Mark a new section 11-15
Say where the meeting is going 17-20
One line they should remember 32-41
A summary a board member could read alone 22, 23
The headline numbers 25, 26, 30
Two to five parallel points 28, 43, 44, 46, 48, 51
People, places or products, with photos 45, 49, 64, 65
A short claim in a container 24, 29, 47, 50
Points too long for columns 53, 54, 55, 57
What we do and do not do 56
One photo, one point 59-63
Order matters 75, 76
Work that repeats 77
Dates people can act on 78, 79, 82
Who does what, when 80
Building an argument step by step 81
A forced choice on two axes 84, 85
Vision, pillars, foundations 86
What depends on what 87
Two states of one thing 68
The cost of your own recommendation 69
Real alternatives 70, 71
Feature by feature 72
Risk, owned 73
Magnitude across categories 89, 91, 97
Change over time 90
Composition, four slices or fewer 92
The same shape for several subjects 93
A chart plus the headline numbers 94
How far along we are 95
Are we on track 96, 101
Numbers that have to be read 99, 100, 102
Geography 104-106
People 108-110
Who decides 111
Someone else's words 112
The decision we need 114
Owners and dates 115
Close 117, 118
An icon 120
A badge, button, tag or rule 121-130
A blank map to color in 131-142
Two measures on different scales get two charts, small multiples, or one
index - never two y-axes on one chart.
THE PATTERN CATALOG
DairyWest-PowerPoint-Template.pptx - 142 slides in 18 sections. Copy the
slide closest to what you need and replace its content. Each slide's speaker
notes name its pattern and the layout it was built on. The black slide that
opens each section is navigation only - never copy it into a deck. The
Component library (slides 120-142) holds icons, badges, buttons,
tags, step markers, rules and blank maps to copy onto any slide. Tags in
brackets mean the slide carries a native PowerPoint chart, table, photo
placeholder or editable map.
Cover slides (2-9): 2 Cover — Spots · 3 Cover — Herd pattern · 4 Cover — photo and wave, Deep Sky · 5 Cover — photo and wave, white · 6 Cover — photo and wave, Growth · 7 Cover — photo and wave, Daybreak · 8 Cover — Deep Sky · 9 Cover — Cream
Section slides (11-15): 11 Section divider — Deep Sky · 12 Section divider — Herd pattern · 13 Section divider — Growth · 14 Section divider — Cream · 15 Section divider — Split
Agenda slides (17-20): 17 Agenda — color cards · 18 Agenda — five numbered rows · 19 Agenda — eight, two columns · 20 Contents with a section tracker
Summary slides (22-30): 22 Executive summary — three cards and a callout · 23 Photo over two color cards · 24 Three takeaways with icons · 25 Three big statistics · 26 Six statistic cards · 27 Split — text, sub-figures and a key insight · 28 Two columns on Deep Sky · 29 Icon columns on Deep Sky · 30 Statistic cards on Deep Sky
Statement slides (32-41): 32 Big statement — Deep Sky · 33 Statement tonal — Growth · 34 Statement tonal — Daybreak · 35 Statement tonal — Warmth · 36 Statement tonal — Care · 37 Statement tonal — Health · 38 Statement tonal — Roots · 39 Statement tonal — Earth · 40 Statement tonal — Holstein · 41 Big statement — Cream
Column slides (43-51): 43 2 parallel columns · 44 3 parallel columns · 45 Three up — circular crops · 46 Three up — color cards · 47 Three icon cards · 48 4 parallel columns · 49 Four up — circular crops · 50 Four icon cards · 51 5 parallel columns
List slides (53-57): 53 Four rows with icons · 54 Five numbered rows · 55 Split — ranked rows and a commentary panel · 56 Two-sided list · 57 Three stacked bands
Imagery slides (59-66): 59 Photo with a color card · 60 Photo with a color card, mirrored · 61 Full-bleed photo with a card · 62 Full-bleed image with a headline band [photo] · 63 Half image, half text [photo] · 64 Three image cards [photo] · 65 Four numbered photo panels [photo] · 66 Image banner over four columns [photo]
Comparison slides (68-73): 68 Before and after panels · 69 Pros and cons with a call · 70 Two options side by side · 71 Three options, one recommended · 72 Feature comparison table [table] · 73 Risk table [table]
Timeline slides (75-82): 75 Three-step chevron · 76 Five-step chevron · 77 Four-stage cycle · 78 Horizontal timeline · 79 Flag timeline · 80 Roadmap / Gantt · 81 Four-rung ladder · 82 Timeline on Deep Sky
Framework slides (84-87): 84 Two-by-two matrix · 85 Three-by-three matrix · 86 Strategy house · 87 Four-tier pyramid
Data slides (89-97): 89 Column chart with commentary [chart] · 90 Line chart with a takeaway [chart] · 91 Bar chart with commentary [chart] · 92 Doughnut chart with a list [chart] · 93 Small multiples — three charts [chart] · 94 Chart with four statistics [chart] · 95 Progress bars against plan · 96 Dashboard [chart] · 97 Chart on Deep Sky [chart]
Table slides (99-102): 99 Data table [table] · 100 Budget table with a total row [table] · 101 Status table with pills · 102 Text-box table
Map slides (104-106): 104 Four-state map with callouts [map] · 105 United States map [map] · 106 World map with a legend [map]
People slides (108-112): 108 Three bios [photo] · 109 Four bios [photo] · 110 Portrait with a profile [photo] · 111 Organization chart · 112 Pull quote with a portrait [photo]
Closing slides (114-115): 114 The ask — three decisions · 115 Next steps and owners [table]
End slides (117-118): 117 Closing · 118 Closing — Spots
Component library (120-142): 120 Icon reference · 121 Numbered badges — filled · 122 Numbered badges — outline · 123 Numbered badges — on Deep Sky · 124 Numbered badges — outline on Deep Sky · 125 Calls to action · 126 Calls to action on Deep Sky · 127 Buttons with icons · 128 Tags & status pills · 129 Step markers & arrows · 130 Rules & dividers · 131 The four-state region, Cream [map] · 132 Region performance at a glance [map] · 133 The four-state region, Deep Sky [map] · 134 The region in national context, Cream [map] · 135 National picture with the numbers that matter [map] · 136 The region in national context, Deep Sky [map] · 137 United States — ready to color [map] · 138 World map, Cream [map] · 139 Export markets [map] · 140 World map, Deep Sky [map] · 141 Continents · 142 Map color palette
LAYOUTS
DairyWest-PowerPoint-Template.pptx carries these 77 layouts, grouped in the same order
as the deck's sections. Use them to add a fresh, empty slide
(Home > New Slide):
Title Slide — Spots
Title Slide — Herd
Title Slide — Wave Deep Sky
Title Slide — Wave White
Title Slide — Wave Growth
Title Slide — Wave Daybreak
Title Slide — Wave
Title Slide — Deep Sky
Title Slide — Cream
Title Slide — Split
Title Slide — Spots Bold
Title Slide — Daybreak
Section Divider — Deep Sky
Section Divider — Herd
Section Divider — Growth
Section Divider — Cream
Section Divider — Split
Section Divider — Cow
Section Divider — Wave Deep Sky
Section Divider — Wave Growth
Section Divider — Wave Daybreak
Section Divider — Wave Care
Agenda — Cards
Agenda
Big Statement
Big Statement — Cream
Big Statement — Herd
Statement Tonal — Growth
Statement Tonal — Daybreak
Statement Tonal — Warmth
Statement Tonal — Care
Statement Tonal — Health
Statement Tonal — Roots
Statement Tonal — Earth
Statement Tonal — Holstein
Statement Block — Growth
Statement Block — Daybreak
Statement Block — Warmth
Statement Block — Care
Statement Block — Health
Statement Block — Roots
Statement Block — Earth
Statement Block — Holstein
Statement Wave — Health
Statement Wave — Warmth
Statement Wave — Care
Title & Content
Two Content
Three Content
Three Up — Circles
Three Up — Color Cards
Four Up — Circles
Panel — Cream
Panel — Deep Sky
Band — Cream
Band — Deep Sky
Split — Cream
Split — Deep Sky
Inset Card — Cream
Inset Card — Deep Sky
Photo — Color Card
Photo — Color Card Left
Photo — Full Bleed Card
Photo — Two Cards
Image — Full Bleed
Image — Half Right
Image — Half Left
Chart — Cream
Chart — Deep Sky
Table
Title Only — Cream
Title Only — Deep Sky
Blank — Cream
Blank — Deep Sky
Closing
Closing — Spots
Closing — WaveClick to copy
Campaign plan
The audience, the idea, the channels, the money and the measures.
Preview prompt
Build me a Dairy West campaign plan using my Dairy West presentation template.
Everything you need about the Dairy West template is at the end of this message, under THE BRAND SYSTEM, HOW WE WRITE and THE PATTERN CATALOG. Read that first and follow it throughout. I've attached the template itself, DairyWest-PowerPoint-Template.pptx, and I may have attached my own data or documents too; read those as well.
STEP 1 — INTERVIEW ME. One question at a time.
1. What's the campaign, and which audience is it for?
2. Which brand pillar does it lead with — Natural, Genuine, Nourishment or Taste? One is best, two is the limit.
3. What's the behavior we want to change, and what's in the way?
4. What's the idea, in one sentence a farmer would recognize?
5. Channels, flight dates and budget split?
6. How will we know it worked — the two or three measures that matter?
Finish by asking how many slides (suggest 12–16) and whether creative is ready to show or still in concept.
STEP 2 — PROPOSE THE PLAN. Arc: the audience and the opportunity → the insight → the idea → how it shows up → the plan and the money → how we'll measure it → what we need. Use CHOOSING A PATTERN; the strategy house earns its place if the campaign ladders to more than one pillar. Show the numbered plan and wait.
STEP 3 — BUILD. Output the content slide by slide: the slide number from the catalog, its pattern name, then every piece of copy that slide needs, each one labeled — action title, then each heading, body, statistic, label, caption or cell in the order they appear on the slide. Keep titles to 10 words and body copy to roughly 45 words a block; a figure like $1.4M counts as one word. If you can run code, build the deck from the attached DairyWest-PowerPoint-Template.pptx: copy the slides my plan names into a new deck, replace their text in place — never resize, reposition or restyle a shape — replace the sample data in every chart and table, clear the template's speaker notes, and give me the finished .pptx to download with a list of any photos I still need to swap in. If you can't run code, the slide-by-slide copy is enough; I'll paste it into the template.
Write in Dairy West's voice: plainspoken, warm but not sentimental, knowing but never preachy, specific, quietly confident. Short words, short sentences. Our farmers are the guides and our consumers are the heroes — Dairy West is the friendly insider who connects them. Never make Dairy West the hero of a slide. Never invent a number: mark gaps [NEEDS DATA]. Never name a dairy farm family or location unless I confirm written permission; otherwise use a placeholder and flag it. Keep the pleasure free from guilt — dairy is not a cheat or an exception. Answer "so what?" on every slide.
──────────────────────────────────────────────────────────────────────
THE BRAND SYSTEM
Stage 13.333 x 7.5 in (16:9). 0.694 in margin on all four sides.
Grounds Cream #F7F2E6 and Deep Sky #003555. The two primaries carry at
least half of any layout.
Body text Earth #331A06 on light grounds, Cream on dark.
Headline font Gelica, leading 98%. Body font Figtree, leading 140%.
Accent text Roots #BE3900 on light grounds; Daybreak #FFAE00 or Health
#70CFFF on Deep Sky. Never Warmth as text on Cream - it
measures 2.4:1 and fails WCAG at every size.
Fills Warmth #FC7700, Growth #366E44, Daybreak #FFAE00, Health
#70CFFF, Care #FF8FA5, Roots #BE3900, plus the neutrals Mist
#DAD5D1, Dust #B2AA9B, Butter #FFE28C.
Text on fills Dark fills take Cream. Bright fills take Earth or Deep Sky,
never Cream.
Chart series Light grounds: Deep Sky, Warmth, Growth, Daybreak, Health,
Care - in that fixed order, never cycled. Deep Sky grounds:
Health, Daybreak, Growth Tonal #429469, Care, Butter, Warmth.
Icons Material Symbols Rounded, weight 400, grade 0, optical size 48,
from fonts.google.com/icons. One icon color per deck.
Brand elements The herd pattern, the cow, the Holstein spots and the wave.
Spots ring the edges of a slide or carry a photograph inside
them; never one large spot on its own and never single spots
standing in a row, which read as blobs. The herd appears only
where the logo has already been seen: flip it horizontally,
never vertically, and never crop a cow by accident. The cow on
its own always has the wordmark on the same slide. The wave is
one shallow curve across the full width, not a row of bumps. A
tonal cow or wordmark sits only on its own parent color.
Balance Mix the two registers. The playful covers, dividers,
statements and photo layouts mark where a deck opens, turns
and closes; the plain layouts carry the argument.
HOW WE WRITE
Voice Plainspoken. Warm, not sentimental. Knowing, never preachy.
Specific. Quietly confident.
Titles Every slide title is an ACTION TITLE: a complete statement
making the slide's point in 10 words or fewer. "Fluid milk grew
in all four states", never "Fluid milk update".
Pillars Work ladders to one brand pillar, two at most: Natural,
Genuine, Nourishment, Taste.
Claims Say only what can be supported without an asterisk. Never
invent a number - mark gaps [NEEDS DATA].
Farmers Never name a dairy farm family or location without written
permission.
Audience Consumers: warm, light, confident. Farmers and producers:
straight, specific, peer-to-peer. Health professionals:
precise, plain, collegial. Retail and foodservice: direct,
benefit-first. Issues response: calm, active, first-person,
short.
Grammar Real quotes and apostrophes. Em dashes closed up. En dashes for
spans (8:30–9:00). "Real Good" always both words capitalized,
no period.
CHOOSING A PATTERN
The job on the left, the slide numbers on the right.
Open a deck 2-9
Mark a new section 11-15
Say where the meeting is going 17-20
One line they should remember 32-41
A summary a board member could read alone 22, 23
The headline numbers 25, 26, 30
Two to five parallel points 28, 43, 44, 46, 48, 51
People, places or products, with photos 45, 49, 64, 65
A short claim in a container 24, 29, 47, 50
Points too long for columns 53, 54, 55, 57
What we do and do not do 56
One photo, one point 59-63
Order matters 75, 76
Work that repeats 77
Dates people can act on 78, 79, 82
Who does what, when 80
Building an argument step by step 81
A forced choice on two axes 84, 85
Vision, pillars, foundations 86
What depends on what 87
Two states of one thing 68
The cost of your own recommendation 69
Real alternatives 70, 71
Feature by feature 72
Risk, owned 73
Magnitude across categories 89, 91, 97
Change over time 90
Composition, four slices or fewer 92
The same shape for several subjects 93
A chart plus the headline numbers 94
How far along we are 95
Are we on track 96, 101
Numbers that have to be read 99, 100, 102
Geography 104-106
People 108-110
Who decides 111
Someone else's words 112
The decision we need 114
Owners and dates 115
Close 117, 118
An icon 120
A badge, button, tag or rule 121-130
A blank map to color in 131-142
Two measures on different scales get two charts, small multiples, or one
index - never two y-axes on one chart.
THE PATTERN CATALOG
DairyWest-PowerPoint-Template.pptx - 142 slides in 18 sections. Copy the
slide closest to what you need and replace its content. Each slide's speaker
notes name its pattern and the layout it was built on. The black slide that
opens each section is navigation only - never copy it into a deck. The
Component library (slides 120-142) holds icons, badges, buttons,
tags, step markers, rules and blank maps to copy onto any slide. Tags in
brackets mean the slide carries a native PowerPoint chart, table, photo
placeholder or editable map.
Cover slides (2-9): 2 Cover — Spots · 3 Cover — Herd pattern · 4 Cover — photo and wave, Deep Sky · 5 Cover — photo and wave, white · 6 Cover — photo and wave, Growth · 7 Cover — photo and wave, Daybreak · 8 Cover — Deep Sky · 9 Cover — Cream
Section slides (11-15): 11 Section divider — Deep Sky · 12 Section divider — Herd pattern · 13 Section divider — Growth · 14 Section divider — Cream · 15 Section divider — Split
Agenda slides (17-20): 17 Agenda — color cards · 18 Agenda — five numbered rows · 19 Agenda — eight, two columns · 20 Contents with a section tracker
Summary slides (22-30): 22 Executive summary — three cards and a callout · 23 Photo over two color cards · 24 Three takeaways with icons · 25 Three big statistics · 26 Six statistic cards · 27 Split — text, sub-figures and a key insight · 28 Two columns on Deep Sky · 29 Icon columns on Deep Sky · 30 Statistic cards on Deep Sky
Statement slides (32-41): 32 Big statement — Deep Sky · 33 Statement tonal — Growth · 34 Statement tonal — Daybreak · 35 Statement tonal — Warmth · 36 Statement tonal — Care · 37 Statement tonal — Health · 38 Statement tonal — Roots · 39 Statement tonal — Earth · 40 Statement tonal — Holstein · 41 Big statement — Cream
Column slides (43-51): 43 2 parallel columns · 44 3 parallel columns · 45 Three up — circular crops · 46 Three up — color cards · 47 Three icon cards · 48 4 parallel columns · 49 Four up — circular crops · 50 Four icon cards · 51 5 parallel columns
List slides (53-57): 53 Four rows with icons · 54 Five numbered rows · 55 Split — ranked rows and a commentary panel · 56 Two-sided list · 57 Three stacked bands
Imagery slides (59-66): 59 Photo with a color card · 60 Photo with a color card, mirrored · 61 Full-bleed photo with a card · 62 Full-bleed image with a headline band [photo] · 63 Half image, half text [photo] · 64 Three image cards [photo] · 65 Four numbered photo panels [photo] · 66 Image banner over four columns [photo]
Comparison slides (68-73): 68 Before and after panels · 69 Pros and cons with a call · 70 Two options side by side · 71 Three options, one recommended · 72 Feature comparison table [table] · 73 Risk table [table]
Timeline slides (75-82): 75 Three-step chevron · 76 Five-step chevron · 77 Four-stage cycle · 78 Horizontal timeline · 79 Flag timeline · 80 Roadmap / Gantt · 81 Four-rung ladder · 82 Timeline on Deep Sky
Framework slides (84-87): 84 Two-by-two matrix · 85 Three-by-three matrix · 86 Strategy house · 87 Four-tier pyramid
Data slides (89-97): 89 Column chart with commentary [chart] · 90 Line chart with a takeaway [chart] · 91 Bar chart with commentary [chart] · 92 Doughnut chart with a list [chart] · 93 Small multiples — three charts [chart] · 94 Chart with four statistics [chart] · 95 Progress bars against plan · 96 Dashboard [chart] · 97 Chart on Deep Sky [chart]
Table slides (99-102): 99 Data table [table] · 100 Budget table with a total row [table] · 101 Status table with pills · 102 Text-box table
Map slides (104-106): 104 Four-state map with callouts [map] · 105 United States map [map] · 106 World map with a legend [map]
People slides (108-112): 108 Three bios [photo] · 109 Four bios [photo] · 110 Portrait with a profile [photo] · 111 Organization chart · 112 Pull quote with a portrait [photo]
Closing slides (114-115): 114 The ask — three decisions · 115 Next steps and owners [table]
End slides (117-118): 117 Closing · 118 Closing — Spots
Component library (120-142): 120 Icon reference · 121 Numbered badges — filled · 122 Numbered badges — outline · 123 Numbered badges — on Deep Sky · 124 Numbered badges — outline on Deep Sky · 125 Calls to action · 126 Calls to action on Deep Sky · 127 Buttons with icons · 128 Tags & status pills · 129 Step markers & arrows · 130 Rules & dividers · 131 The four-state region, Cream [map] · 132 Region performance at a glance [map] · 133 The four-state region, Deep Sky [map] · 134 The region in national context, Cream [map] · 135 National picture with the numbers that matter [map] · 136 The region in national context, Deep Sky [map] · 137 United States — ready to color [map] · 138 World map, Cream [map] · 139 Export markets [map] · 140 World map, Deep Sky [map] · 141 Continents · 142 Map color palette
LAYOUTS
DairyWest-PowerPoint-Template.pptx carries these 77 layouts, grouped in the same order
as the deck's sections. Use them to add a fresh, empty slide
(Home > New Slide):
Title Slide — Spots
Title Slide — Herd
Title Slide — Wave Deep Sky
Title Slide — Wave White
Title Slide — Wave Growth
Title Slide — Wave Daybreak
Title Slide — Wave
Title Slide — Deep Sky
Title Slide — Cream
Title Slide — Split
Title Slide — Spots Bold
Title Slide — Daybreak
Section Divider — Deep Sky
Section Divider — Herd
Section Divider — Growth
Section Divider — Cream
Section Divider — Split
Section Divider — Cow
Section Divider — Wave Deep Sky
Section Divider — Wave Growth
Section Divider — Wave Daybreak
Section Divider — Wave Care
Agenda — Cards
Agenda
Big Statement
Big Statement — Cream
Big Statement — Herd
Statement Tonal — Growth
Statement Tonal — Daybreak
Statement Tonal — Warmth
Statement Tonal — Care
Statement Tonal — Health
Statement Tonal — Roots
Statement Tonal — Earth
Statement Tonal — Holstein
Statement Block — Growth
Statement Block — Daybreak
Statement Block — Warmth
Statement Block — Care
Statement Block — Health
Statement Block — Roots
Statement Block — Earth
Statement Block — Holstein
Statement Wave — Health
Statement Wave — Warmth
Statement Wave — Care
Title & Content
Two Content
Three Content
Three Up — Circles
Three Up — Color Cards
Four Up — Circles
Panel — Cream
Panel — Deep Sky
Band — Cream
Band — Deep Sky
Split — Cream
Split — Deep Sky
Inset Card — Cream
Inset Card — Deep Sky
Photo — Color Card
Photo — Color Card Left
Photo — Full Bleed Card
Photo — Two Cards
Image — Full Bleed
Image — Half Right
Image — Half Left
Chart — Cream
Chart — Deep Sky
Table
Title Only — Cream
Title Only — Deep Sky
Blank — Cream
Blank — Deep Sky
Closing
Closing — Spots
Closing — WaveClick to copy
Campaign performance recap
What we ran, what happened, what we learned, what we'd change.
Preview prompt
Build me a Dairy West campaign performance recap using my Dairy West presentation template.
Everything you need about the Dairy West template is at the end of this message, under THE BRAND SYSTEM, HOW WE WRITE and THE PATTERN CATALOG. Read that first and follow it throughout. I've attached the template itself, DairyWest-PowerPoint-Template.pptx, and I may have attached my own data or documents too; read those as well.
STEP 1 — INTERVIEW ME. One question at a time.
1. Which campaign, which flight dates, and who is this recap for?
2. What did we set out to do — the goal as it was written at the time?
3. What did we run, where, and for how much?
4. What are the results? Paste the numbers or attach the export.
5. What surprised us — good or bad?
6. What would we do differently, and what are we carrying forward?
Finish by asking how many slides (suggest 10–14) and whether to include the media detail or hold it for an appendix.
STEP 2 — PROPOSE THE PLAN. Arc: what we set out to do → what we ran → what happened → why → what we learned → what's next. Put the headline result on the third slide of the deck at the latest. Every chart gets a takeaway title, not an axis label. Show the numbered plan and wait.
STEP 3 — BUILD. Output the content slide by slide: the slide number from the catalog, its pattern name, then every piece of copy that slide needs, each one labeled — action title, then each heading, body, statistic, label, caption or cell in the order they appear on the slide. Keep titles to 10 words and body copy to roughly 45 words a block; a figure like $1.4M counts as one word. If you can run code, build the deck from the attached DairyWest-PowerPoint-Template.pptx: copy the slides my plan names into a new deck, replace their text in place — never resize, reposition or restyle a shape — replace the sample data in every chart and table, clear the template's speaker notes, and give me the finished .pptx to download with a list of any photos I still need to swap in. If you can't run code, the slide-by-slide copy is enough; I'll paste it into the template.
Write in Dairy West's voice: plainspoken, warm but not sentimental, knowing but never preachy, specific, quietly confident. Short words, short sentences. Our farmers are the guides and our consumers are the heroes — Dairy West is the friendly insider who connects them. Never make Dairy West the hero of a slide. Never invent a number: mark gaps [NEEDS DATA]. Never name a dairy farm family or location unless I confirm written permission; otherwise use a placeholder and flag it. Report the miss as plainly as the win — a recap that only contains good news doesn't get believed twice. Never claim a result the data can't support; if it would need an asterisk, cut it.
──────────────────────────────────────────────────────────────────────
THE BRAND SYSTEM
Stage 13.333 x 7.5 in (16:9). 0.694 in margin on all four sides.
Grounds Cream #F7F2E6 and Deep Sky #003555. The two primaries carry at
least half of any layout.
Body text Earth #331A06 on light grounds, Cream on dark.
Headline font Gelica, leading 98%. Body font Figtree, leading 140%.
Accent text Roots #BE3900 on light grounds; Daybreak #FFAE00 or Health
#70CFFF on Deep Sky. Never Warmth as text on Cream - it
measures 2.4:1 and fails WCAG at every size.
Fills Warmth #FC7700, Growth #366E44, Daybreak #FFAE00, Health
#70CFFF, Care #FF8FA5, Roots #BE3900, plus the neutrals Mist
#DAD5D1, Dust #B2AA9B, Butter #FFE28C.
Text on fills Dark fills take Cream. Bright fills take Earth or Deep Sky,
never Cream.
Chart series Light grounds: Deep Sky, Warmth, Growth, Daybreak, Health,
Care - in that fixed order, never cycled. Deep Sky grounds:
Health, Daybreak, Growth Tonal #429469, Care, Butter, Warmth.
Icons Material Symbols Rounded, weight 400, grade 0, optical size 48,
from fonts.google.com/icons. One icon color per deck.
Brand elements The herd pattern, the cow, the Holstein spots and the wave.
Spots ring the edges of a slide or carry a photograph inside
them; never one large spot on its own and never single spots
standing in a row, which read as blobs. The herd appears only
where the logo has already been seen: flip it horizontally,
never vertically, and never crop a cow by accident. The cow on
its own always has the wordmark on the same slide. The wave is
one shallow curve across the full width, not a row of bumps. A
tonal cow or wordmark sits only on its own parent color.
Balance Mix the two registers. The playful covers, dividers,
statements and photo layouts mark where a deck opens, turns
and closes; the plain layouts carry the argument.
HOW WE WRITE
Voice Plainspoken. Warm, not sentimental. Knowing, never preachy.
Specific. Quietly confident.
Titles Every slide title is an ACTION TITLE: a complete statement
making the slide's point in 10 words or fewer. "Fluid milk grew
in all four states", never "Fluid milk update".
Pillars Work ladders to one brand pillar, two at most: Natural,
Genuine, Nourishment, Taste.
Claims Say only what can be supported without an asterisk. Never
invent a number - mark gaps [NEEDS DATA].
Farmers Never name a dairy farm family or location without written
permission.
Audience Consumers: warm, light, confident. Farmers and producers:
straight, specific, peer-to-peer. Health professionals:
precise, plain, collegial. Retail and foodservice: direct,
benefit-first. Issues response: calm, active, first-person,
short.
Grammar Real quotes and apostrophes. Em dashes closed up. En dashes for
spans (8:30–9:00). "Real Good" always both words capitalized,
no period.
CHOOSING A PATTERN
The job on the left, the slide numbers on the right.
Open a deck 2-9
Mark a new section 11-15
Say where the meeting is going 17-20
One line they should remember 32-41
A summary a board member could read alone 22, 23
The headline numbers 25, 26, 30
Two to five parallel points 28, 43, 44, 46, 48, 51
People, places or products, with photos 45, 49, 64, 65
A short claim in a container 24, 29, 47, 50
Points too long for columns 53, 54, 55, 57
What we do and do not do 56
One photo, one point 59-63
Order matters 75, 76
Work that repeats 77
Dates people can act on 78, 79, 82
Who does what, when 80
Building an argument step by step 81
A forced choice on two axes 84, 85
Vision, pillars, foundations 86
What depends on what 87
Two states of one thing 68
The cost of your own recommendation 69
Real alternatives 70, 71
Feature by feature 72
Risk, owned 73
Magnitude across categories 89, 91, 97
Change over time 90
Composition, four slices or fewer 92
The same shape for several subjects 93
A chart plus the headline numbers 94
How far along we are 95
Are we on track 96, 101
Numbers that have to be read 99, 100, 102
Geography 104-106
People 108-110
Who decides 111
Someone else's words 112
The decision we need 114
Owners and dates 115
Close 117, 118
An icon 120
A badge, button, tag or rule 121-130
A blank map to color in 131-142
Two measures on different scales get two charts, small multiples, or one
index - never two y-axes on one chart.
THE PATTERN CATALOG
DairyWest-PowerPoint-Template.pptx - 142 slides in 18 sections. Copy the
slide closest to what you need and replace its content. Each slide's speaker
notes name its pattern and the layout it was built on. The black slide that
opens each section is navigation only - never copy it into a deck. The
Component library (slides 120-142) holds icons, badges, buttons,
tags, step markers, rules and blank maps to copy onto any slide. Tags in
brackets mean the slide carries a native PowerPoint chart, table, photo
placeholder or editable map.
Cover slides (2-9): 2 Cover — Spots · 3 Cover — Herd pattern · 4 Cover — photo and wave, Deep Sky · 5 Cover — photo and wave, white · 6 Cover — photo and wave, Growth · 7 Cover — photo and wave, Daybreak · 8 Cover — Deep Sky · 9 Cover — Cream
Section slides (11-15): 11 Section divider — Deep Sky · 12 Section divider — Herd pattern · 13 Section divider — Growth · 14 Section divider — Cream · 15 Section divider — Split
Agenda slides (17-20): 17 Agenda — color cards · 18 Agenda — five numbered rows · 19 Agenda — eight, two columns · 20 Contents with a section tracker
Summary slides (22-30): 22 Executive summary — three cards and a callout · 23 Photo over two color cards · 24 Three takeaways with icons · 25 Three big statistics · 26 Six statistic cards · 27 Split — text, sub-figures and a key insight · 28 Two columns on Deep Sky · 29 Icon columns on Deep Sky · 30 Statistic cards on Deep Sky
Statement slides (32-41): 32 Big statement — Deep Sky · 33 Statement tonal — Growth · 34 Statement tonal — Daybreak · 35 Statement tonal — Warmth · 36 Statement tonal — Care · 37 Statement tonal — Health · 38 Statement tonal — Roots · 39 Statement tonal — Earth · 40 Statement tonal — Holstein · 41 Big statement — Cream
Column slides (43-51): 43 2 parallel columns · 44 3 parallel columns · 45 Three up — circular crops · 46 Three up — color cards · 47 Three icon cards · 48 4 parallel columns · 49 Four up — circular crops · 50 Four icon cards · 51 5 parallel columns
List slides (53-57): 53 Four rows with icons · 54 Five numbered rows · 55 Split — ranked rows and a commentary panel · 56 Two-sided list · 57 Three stacked bands
Imagery slides (59-66): 59 Photo with a color card · 60 Photo with a color card, mirrored · 61 Full-bleed photo with a card · 62 Full-bleed image with a headline band [photo] · 63 Half image, half text [photo] · 64 Three image cards [photo] · 65 Four numbered photo panels [photo] · 66 Image banner over four columns [photo]
Comparison slides (68-73): 68 Before and after panels · 69 Pros and cons with a call · 70 Two options side by side · 71 Three options, one recommended · 72 Feature comparison table [table] · 73 Risk table [table]
Timeline slides (75-82): 75 Three-step chevron · 76 Five-step chevron · 77 Four-stage cycle · 78 Horizontal timeline · 79 Flag timeline · 80 Roadmap / Gantt · 81 Four-rung ladder · 82 Timeline on Deep Sky
Framework slides (84-87): 84 Two-by-two matrix · 85 Three-by-three matrix · 86 Strategy house · 87 Four-tier pyramid
Data slides (89-97): 89 Column chart with commentary [chart] · 90 Line chart with a takeaway [chart] · 91 Bar chart with commentary [chart] · 92 Doughnut chart with a list [chart] · 93 Small multiples — three charts [chart] · 94 Chart with four statistics [chart] · 95 Progress bars against plan · 96 Dashboard [chart] · 97 Chart on Deep Sky [chart]
Table slides (99-102): 99 Data table [table] · 100 Budget table with a total row [table] · 101 Status table with pills · 102 Text-box table
Map slides (104-106): 104 Four-state map with callouts [map] · 105 United States map [map] · 106 World map with a legend [map]
People slides (108-112): 108 Three bios [photo] · 109 Four bios [photo] · 110 Portrait with a profile [photo] · 111 Organization chart · 112 Pull quote with a portrait [photo]
Closing slides (114-115): 114 The ask — three decisions · 115 Next steps and owners [table]
End slides (117-118): 117 Closing · 118 Closing — Spots
Component library (120-142): 120 Icon reference · 121 Numbered badges — filled · 122 Numbered badges — outline · 123 Numbered badges — on Deep Sky · 124 Numbered badges — outline on Deep Sky · 125 Calls to action · 126 Calls to action on Deep Sky · 127 Buttons with icons · 128 Tags & status pills · 129 Step markers & arrows · 130 Rules & dividers · 131 The four-state region, Cream [map] · 132 Region performance at a glance [map] · 133 The four-state region, Deep Sky [map] · 134 The region in national context, Cream [map] · 135 National picture with the numbers that matter [map] · 136 The region in national context, Deep Sky [map] · 137 United States — ready to color [map] · 138 World map, Cream [map] · 139 Export markets [map] · 140 World map, Deep Sky [map] · 141 Continents · 142 Map color palette
LAYOUTS
DairyWest-PowerPoint-Template.pptx carries these 77 layouts, grouped in the same order
as the deck's sections. Use them to add a fresh, empty slide
(Home > New Slide):
Title Slide — Spots
Title Slide — Herd
Title Slide — Wave Deep Sky
Title Slide — Wave White
Title Slide — Wave Growth
Title Slide — Wave Daybreak
Title Slide — Wave
Title Slide — Deep Sky
Title Slide — Cream
Title Slide — Split
Title Slide — Spots Bold
Title Slide — Daybreak
Section Divider — Deep Sky
Section Divider — Herd
Section Divider — Growth
Section Divider — Cream
Section Divider — Split
Section Divider — Cow
Section Divider — Wave Deep Sky
Section Divider — Wave Growth
Section Divider — Wave Daybreak
Section Divider — Wave Care
Agenda — Cards
Agenda
Big Statement
Big Statement — Cream
Big Statement — Herd
Statement Tonal — Growth
Statement Tonal — Daybreak
Statement Tonal — Warmth
Statement Tonal — Care
Statement Tonal — Health
Statement Tonal — Roots
Statement Tonal — Earth
Statement Tonal — Holstein
Statement Block — Growth
Statement Block — Daybreak
Statement Block — Warmth
Statement Block — Care
Statement Block — Health
Statement Block — Roots
Statement Block — Earth
Statement Block — Holstein
Statement Wave — Health
Statement Wave — Warmth
Statement Wave — Care
Title & Content
Two Content
Three Content
Three Up — Circles
Three Up — Color Cards
Four Up — Circles
Panel — Cream
Panel — Deep Sky
Band — Cream
Band — Deep Sky
Split — Cream
Split — Deep Sky
Inset Card — Cream
Inset Card — Deep Sky
Photo — Color Card
Photo — Color Card Left
Photo — Full Bleed Card
Photo — Two Cards
Image — Full Bleed
Image — Half Right
Image — Half Left
Chart — Cream
Chart — Deep Sky
Table
Title Only — Cream
Title Only — Deep Sky
Blank — Cream
Blank — Deep Sky
Closing
Closing — Spots
Closing — WaveClick to copy
Producer meeting deck
What the investment bought, in the room with the people who paid for it.
Preview prompt
Build me a Dairy West producer meeting deck using my Dairy West presentation template.
Everything you need about the Dairy West template is at the end of this message, under THE BRAND SYSTEM, HOW WE WRITE and THE PATTERN CATALOG. Read that first and follow it throughout. I've attached the template itself, DairyWest-PowerPoint-Template.pptx, and I may have attached my own data or documents too; read those as well.
STEP 1 — INTERVIEW ME. One question at a time.
1. Which state or district, what date, and roughly how many producers?
2. What do they most want to know this year?
3. What did their investment buy — the specific, provable results?
4. What's coming that affects their operation directly?
5. What's the one thing I want them to walk out repeating?
6. What are they angry or skeptical about, and what's the honest answer?
Finish by asking how many slides (suggest 10–14) and how long I have on my feet.
STEP 2 — PROPOSE THE PLAN. Arc: where the dairy dollar went → what it returned → what's happening in the market → what's coming → how to get involved → questions. Use CHOOSING A PATTERN; the maps section earns a slide when the story is regional. Show the numbered plan and wait.
STEP 3 — BUILD. Output the content slide by slide: the slide number from the catalog, its pattern name, then every piece of copy that slide needs, each one labeled — action title, then each heading, body, statistic, label, caption or cell in the order they appear on the slide. Keep titles to 10 words and body copy to roughly 45 words a block; a figure like $1.4M counts as one word. If you can run code, build the deck from the attached DairyWest-PowerPoint-Template.pptx: copy the slides my plan names into a new deck, replace their text in place — never resize, reposition or restyle a shape — replace the sample data in every chart and table, clear the template's speaker notes, and give me the finished .pptx to download with a list of any photos I still need to swap in. If you can't run code, the slide-by-slide copy is enough; I'll paste it into the template.
Write in Dairy West's voice: plainspoken, warm but not sentimental, knowing but never preachy, specific, quietly confident. Short words, short sentences. Our farmers are the guides and our consumers are the heroes — Dairy West is the friendly insider who connects them. Never make Dairy West the hero of a slide. Never invent a number: mark gaps [NEEDS DATA]. Never name a dairy farm family or location unless I confirm written permission; otherwise use a placeholder and flag it. This is the most important audience in the organization and the least tolerant of marketing language. Straight, specific, peer-to-peer. Numbers, not adjectives. No slide should need a glossary. If something didn't work, say so on the slide, not in the Q&A.
──────────────────────────────────────────────────────────────────────
THE BRAND SYSTEM
Stage 13.333 x 7.5 in (16:9). 0.694 in margin on all four sides.
Grounds Cream #F7F2E6 and Deep Sky #003555. The two primaries carry at
least half of any layout.
Body text Earth #331A06 on light grounds, Cream on dark.
Headline font Gelica, leading 98%. Body font Figtree, leading 140%.
Accent text Roots #BE3900 on light grounds; Daybreak #FFAE00 or Health
#70CFFF on Deep Sky. Never Warmth as text on Cream - it
measures 2.4:1 and fails WCAG at every size.
Fills Warmth #FC7700, Growth #366E44, Daybreak #FFAE00, Health
#70CFFF, Care #FF8FA5, Roots #BE3900, plus the neutrals Mist
#DAD5D1, Dust #B2AA9B, Butter #FFE28C.
Text on fills Dark fills take Cream. Bright fills take Earth or Deep Sky,
never Cream.
Chart series Light grounds: Deep Sky, Warmth, Growth, Daybreak, Health,
Care - in that fixed order, never cycled. Deep Sky grounds:
Health, Daybreak, Growth Tonal #429469, Care, Butter, Warmth.
Icons Material Symbols Rounded, weight 400, grade 0, optical size 48,
from fonts.google.com/icons. One icon color per deck.
Brand elements The herd pattern, the cow, the Holstein spots and the wave.
Spots ring the edges of a slide or carry a photograph inside
them; never one large spot on its own and never single spots
standing in a row, which read as blobs. The herd appears only
where the logo has already been seen: flip it horizontally,
never vertically, and never crop a cow by accident. The cow on
its own always has the wordmark on the same slide. The wave is
one shallow curve across the full width, not a row of bumps. A
tonal cow or wordmark sits only on its own parent color.
Balance Mix the two registers. The playful covers, dividers,
statements and photo layouts mark where a deck opens, turns
and closes; the plain layouts carry the argument.
HOW WE WRITE
Voice Plainspoken. Warm, not sentimental. Knowing, never preachy.
Specific. Quietly confident.
Titles Every slide title is an ACTION TITLE: a complete statement
making the slide's point in 10 words or fewer. "Fluid milk grew
in all four states", never "Fluid milk update".
Pillars Work ladders to one brand pillar, two at most: Natural,
Genuine, Nourishment, Taste.
Claims Say only what can be supported without an asterisk. Never
invent a number - mark gaps [NEEDS DATA].
Farmers Never name a dairy farm family or location without written
permission.
Audience Consumers: warm, light, confident. Farmers and producers:
straight, specific, peer-to-peer. Health professionals:
precise, plain, collegial. Retail and foodservice: direct,
benefit-first. Issues response: calm, active, first-person,
short.
Grammar Real quotes and apostrophes. Em dashes closed up. En dashes for
spans (8:30–9:00). "Real Good" always both words capitalized,
no period.
CHOOSING A PATTERN
The job on the left, the slide numbers on the right.
Open a deck 2-9
Mark a new section 11-15
Say where the meeting is going 17-20
One line they should remember 32-41
A summary a board member could read alone 22, 23
The headline numbers 25, 26, 30
Two to five parallel points 28, 43, 44, 46, 48, 51
People, places or products, with photos 45, 49, 64, 65
A short claim in a container 24, 29, 47, 50
Points too long for columns 53, 54, 55, 57
What we do and do not do 56
One photo, one point 59-63
Order matters 75, 76
Work that repeats 77
Dates people can act on 78, 79, 82
Who does what, when 80
Building an argument step by step 81
A forced choice on two axes 84, 85
Vision, pillars, foundations 86
What depends on what 87
Two states of one thing 68
The cost of your own recommendation 69
Real alternatives 70, 71
Feature by feature 72
Risk, owned 73
Magnitude across categories 89, 91, 97
Change over time 90
Composition, four slices or fewer 92
The same shape for several subjects 93
A chart plus the headline numbers 94
How far along we are 95
Are we on track 96, 101
Numbers that have to be read 99, 100, 102
Geography 104-106
People 108-110
Who decides 111
Someone else's words 112
The decision we need 114
Owners and dates 115
Close 117, 118
An icon 120
A badge, button, tag or rule 121-130
A blank map to color in 131-142
Two measures on different scales get two charts, small multiples, or one
index - never two y-axes on one chart.
THE PATTERN CATALOG
DairyWest-PowerPoint-Template.pptx - 142 slides in 18 sections. Copy the
slide closest to what you need and replace its content. Each slide's speaker
notes name its pattern and the layout it was built on. The black slide that
opens each section is navigation only - never copy it into a deck. The
Component library (slides 120-142) holds icons, badges, buttons,
tags, step markers, rules and blank maps to copy onto any slide. Tags in
brackets mean the slide carries a native PowerPoint chart, table, photo
placeholder or editable map.
Cover slides (2-9): 2 Cover — Spots · 3 Cover — Herd pattern · 4 Cover — photo and wave, Deep Sky · 5 Cover — photo and wave, white · 6 Cover — photo and wave, Growth · 7 Cover — photo and wave, Daybreak · 8 Cover — Deep Sky · 9 Cover — Cream
Section slides (11-15): 11 Section divider — Deep Sky · 12 Section divider — Herd pattern · 13 Section divider — Growth · 14 Section divider — Cream · 15 Section divider — Split
Agenda slides (17-20): 17 Agenda — color cards · 18 Agenda — five numbered rows · 19 Agenda — eight, two columns · 20 Contents with a section tracker
Summary slides (22-30): 22 Executive summary — three cards and a callout · 23 Photo over two color cards · 24 Three takeaways with icons · 25 Three big statistics · 26 Six statistic cards · 27 Split — text, sub-figures and a key insight · 28 Two columns on Deep Sky · 29 Icon columns on Deep Sky · 30 Statistic cards on Deep Sky
Statement slides (32-41): 32 Big statement — Deep Sky · 33 Statement tonal — Growth · 34 Statement tonal — Daybreak · 35 Statement tonal — Warmth · 36 Statement tonal — Care · 37 Statement tonal — Health · 38 Statement tonal — Roots · 39 Statement tonal — Earth · 40 Statement tonal — Holstein · 41 Big statement — Cream
Column slides (43-51): 43 2 parallel columns · 44 3 parallel columns · 45 Three up — circular crops · 46 Three up — color cards · 47 Three icon cards · 48 4 parallel columns · 49 Four up — circular crops · 50 Four icon cards · 51 5 parallel columns
List slides (53-57): 53 Four rows with icons · 54 Five numbered rows · 55 Split — ranked rows and a commentary panel · 56 Two-sided list · 57 Three stacked bands
Imagery slides (59-66): 59 Photo with a color card · 60 Photo with a color card, mirrored · 61 Full-bleed photo with a card · 62 Full-bleed image with a headline band [photo] · 63 Half image, half text [photo] · 64 Three image cards [photo] · 65 Four numbered photo panels [photo] · 66 Image banner over four columns [photo]
Comparison slides (68-73): 68 Before and after panels · 69 Pros and cons with a call · 70 Two options side by side · 71 Three options, one recommended · 72 Feature comparison table [table] · 73 Risk table [table]
Timeline slides (75-82): 75 Three-step chevron · 76 Five-step chevron · 77 Four-stage cycle · 78 Horizontal timeline · 79 Flag timeline · 80 Roadmap / Gantt · 81 Four-rung ladder · 82 Timeline on Deep Sky
Framework slides (84-87): 84 Two-by-two matrix · 85 Three-by-three matrix · 86 Strategy house · 87 Four-tier pyramid
Data slides (89-97): 89 Column chart with commentary [chart] · 90 Line chart with a takeaway [chart] · 91 Bar chart with commentary [chart] · 92 Doughnut chart with a list [chart] · 93 Small multiples — three charts [chart] · 94 Chart with four statistics [chart] · 95 Progress bars against plan · 96 Dashboard [chart] · 97 Chart on Deep Sky [chart]
Table slides (99-102): 99 Data table [table] · 100 Budget table with a total row [table] · 101 Status table with pills · 102 Text-box table
Map slides (104-106): 104 Four-state map with callouts [map] · 105 United States map [map] · 106 World map with a legend [map]
People slides (108-112): 108 Three bios [photo] · 109 Four bios [photo] · 110 Portrait with a profile [photo] · 111 Organization chart · 112 Pull quote with a portrait [photo]
Closing slides (114-115): 114 The ask — three decisions · 115 Next steps and owners [table]
End slides (117-118): 117 Closing · 118 Closing — Spots
Component library (120-142): 120 Icon reference · 121 Numbered badges — filled · 122 Numbered badges — outline · 123 Numbered badges — on Deep Sky · 124 Numbered badges — outline on Deep Sky · 125 Calls to action · 126 Calls to action on Deep Sky · 127 Buttons with icons · 128 Tags & status pills · 129 Step markers & arrows · 130 Rules & dividers · 131 The four-state region, Cream [map] · 132 Region performance at a glance [map] · 133 The four-state region, Deep Sky [map] · 134 The region in national context, Cream [map] · 135 National picture with the numbers that matter [map] · 136 The region in national context, Deep Sky [map] · 137 United States — ready to color [map] · 138 World map, Cream [map] · 139 Export markets [map] · 140 World map, Deep Sky [map] · 141 Continents · 142 Map color palette
LAYOUTS
DairyWest-PowerPoint-Template.pptx carries these 77 layouts, grouped in the same order
as the deck's sections. Use them to add a fresh, empty slide
(Home > New Slide):
Title Slide — Spots
Title Slide — Herd
Title Slide — Wave Deep Sky
Title Slide — Wave White
Title Slide — Wave Growth
Title Slide — Wave Daybreak
Title Slide — Wave
Title Slide — Deep Sky
Title Slide — Cream
Title Slide — Split
Title Slide — Spots Bold
Title Slide — Daybreak
Section Divider — Deep Sky
Section Divider — Herd
Section Divider — Growth
Section Divider — Cream
Section Divider — Split
Section Divider — Cow
Section Divider — Wave Deep Sky
Section Divider — Wave Growth
Section Divider — Wave Daybreak
Section Divider — Wave Care
Agenda — Cards
Agenda
Big Statement
Big Statement — Cream
Big Statement — Herd
Statement Tonal — Growth
Statement Tonal — Daybreak
Statement Tonal — Warmth
Statement Tonal — Care
Statement Tonal — Health
Statement Tonal — Roots
Statement Tonal — Earth
Statement Tonal — Holstein
Statement Block — Growth
Statement Block — Daybreak
Statement Block — Warmth
Statement Block — Care
Statement Block — Health
Statement Block — Roots
Statement Block — Earth
Statement Block — Holstein
Statement Wave — Health
Statement Wave — Warmth
Statement Wave — Care
Title & Content
Two Content
Three Content
Three Up — Circles
Three Up — Color Cards
Four Up — Circles
Panel — Cream
Panel — Deep Sky
Band — Cream
Band — Deep Sky
Split — Cream
Split — Deep Sky
Inset Card — Cream
Inset Card — Deep Sky
Photo — Color Card
Photo — Color Card Left
Photo — Full Bleed Card
Photo — Two Cards
Image — Full Bleed
Image — Half Right
Image — Half Left
Chart — Cream
Chart — Deep Sky
Table
Title Only — Cream
Title Only — Deep Sky
Blank — Cream
Blank — Deep Sky
Closing
Closing — Spots
Closing — WaveClick to copy
Retail or foodservice partner presentation
The category story, the shopper, and what it does for their business.
Preview prompt
Build me a Dairy West retail or foodservice partner presentation using my Dairy West presentation template.
Everything you need about the Dairy West template is at the end of this message, under THE BRAND SYSTEM, HOW WE WRITE and THE PATTERN CATALOG. Read that first and follow it throughout. I've attached the template itself, DairyWest-PowerPoint-Template.pptx, and I may have attached my own data or documents too; read those as well.
STEP 1 — INTERVIEW ME. One question at a time.
1. Which partner, what's the meeting for, and who's in the room?
2. What does the category look like for them right now?
3. What's the shopper or diner insight we're bringing?
4. What exactly are we proposing — program, promotion, menu, shelf?
5. What does it do for their volume, margin or velocity?
6. What are we asking them to commit to, and by when?
Finish by asking how many slides (suggest 10–14) and whether we're bringing funding to the table.
STEP 2 — PROPOSE THE PLAN. Arc: their category → the shopper → the opportunity → what we're proposing → what it returns → the ask. Use CHOOSING A PATTERN to pick the slides. Show the numbered plan and wait.
STEP 3 — BUILD. Output the content slide by slide: the slide number from the catalog, its pattern name, then every piece of copy that slide needs, each one labeled — action title, then each heading, body, statistic, label, caption or cell in the order they appear on the slide. Keep titles to 10 words and body copy to roughly 45 words a block; a figure like $1.4M counts as one word. If you can run code, build the deck from the attached DairyWest-PowerPoint-Template.pptx: copy the slides my plan names into a new deck, replace their text in place — never resize, reposition or restyle a shape — replace the sample data in every chart and table, clear the template's speaker notes, and give me the finished .pptx to download with a list of any photos I still need to swap in. If you can't run code, the slide-by-slide copy is enough; I'll paste it into the template.
Write in Dairy West's voice: plainspoken, warm but not sentimental, knowing but never preachy, specific, quietly confident. Short words, short sentences. Our farmers are the guides and our consumers are the heroes — Dairy West is the friendly insider who connects them. Never make Dairy West the hero of a slide. Never invent a number: mark gaps [NEEDS DATA]. Never name a dairy farm family or location unless I confirm written permission; otherwise use a placeholder and flag it. Direct and benefit-first. Talk about their business, not ours. Never criticize another category or ingredient to make dairy look better — the brand doesn't do that.
──────────────────────────────────────────────────────────────────────
THE BRAND SYSTEM
Stage 13.333 x 7.5 in (16:9). 0.694 in margin on all four sides.
Grounds Cream #F7F2E6 and Deep Sky #003555. The two primaries carry at
least half of any layout.
Body text Earth #331A06 on light grounds, Cream on dark.
Headline font Gelica, leading 98%. Body font Figtree, leading 140%.
Accent text Roots #BE3900 on light grounds; Daybreak #FFAE00 or Health
#70CFFF on Deep Sky. Never Warmth as text on Cream - it
measures 2.4:1 and fails WCAG at every size.
Fills Warmth #FC7700, Growth #366E44, Daybreak #FFAE00, Health
#70CFFF, Care #FF8FA5, Roots #BE3900, plus the neutrals Mist
#DAD5D1, Dust #B2AA9B, Butter #FFE28C.
Text on fills Dark fills take Cream. Bright fills take Earth or Deep Sky,
never Cream.
Chart series Light grounds: Deep Sky, Warmth, Growth, Daybreak, Health,
Care - in that fixed order, never cycled. Deep Sky grounds:
Health, Daybreak, Growth Tonal #429469, Care, Butter, Warmth.
Icons Material Symbols Rounded, weight 400, grade 0, optical size 48,
from fonts.google.com/icons. One icon color per deck.
Brand elements The herd pattern, the cow, the Holstein spots and the wave.
Spots ring the edges of a slide or carry a photograph inside
them; never one large spot on its own and never single spots
standing in a row, which read as blobs. The herd appears only
where the logo has already been seen: flip it horizontally,
never vertically, and never crop a cow by accident. The cow on
its own always has the wordmark on the same slide. The wave is
one shallow curve across the full width, not a row of bumps. A
tonal cow or wordmark sits only on its own parent color.
Balance Mix the two registers. The playful covers, dividers,
statements and photo layouts mark where a deck opens, turns
and closes; the plain layouts carry the argument.
HOW WE WRITE
Voice Plainspoken. Warm, not sentimental. Knowing, never preachy.
Specific. Quietly confident.
Titles Every slide title is an ACTION TITLE: a complete statement
making the slide's point in 10 words or fewer. "Fluid milk grew
in all four states", never "Fluid milk update".
Pillars Work ladders to one brand pillar, two at most: Natural,
Genuine, Nourishment, Taste.
Claims Say only what can be supported without an asterisk. Never
invent a number - mark gaps [NEEDS DATA].
Farmers Never name a dairy farm family or location without written
permission.
Audience Consumers: warm, light, confident. Farmers and producers:
straight, specific, peer-to-peer. Health professionals:
precise, plain, collegial. Retail and foodservice: direct,
benefit-first. Issues response: calm, active, first-person,
short.
Grammar Real quotes and apostrophes. Em dashes closed up. En dashes for
spans (8:30–9:00). "Real Good" always both words capitalized,
no period.
CHOOSING A PATTERN
The job on the left, the slide numbers on the right.
Open a deck 2-9
Mark a new section 11-15
Say where the meeting is going 17-20
One line they should remember 32-41
A summary a board member could read alone 22, 23
The headline numbers 25, 26, 30
Two to five parallel points 28, 43, 44, 46, 48, 51
People, places or products, with photos 45, 49, 64, 65
A short claim in a container 24, 29, 47, 50
Points too long for columns 53, 54, 55, 57
What we do and do not do 56
One photo, one point 59-63
Order matters 75, 76
Work that repeats 77
Dates people can act on 78, 79, 82
Who does what, when 80
Building an argument step by step 81
A forced choice on two axes 84, 85
Vision, pillars, foundations 86
What depends on what 87
Two states of one thing 68
The cost of your own recommendation 69
Real alternatives 70, 71
Feature by feature 72
Risk, owned 73
Magnitude across categories 89, 91, 97
Change over time 90
Composition, four slices or fewer 92
The same shape for several subjects 93
A chart plus the headline numbers 94
How far along we are 95
Are we on track 96, 101
Numbers that have to be read 99, 100, 102
Geography 104-106
People 108-110
Who decides 111
Someone else's words 112
The decision we need 114
Owners and dates 115
Close 117, 118
An icon 120
A badge, button, tag or rule 121-130
A blank map to color in 131-142
Two measures on different scales get two charts, small multiples, or one
index - never two y-axes on one chart.
THE PATTERN CATALOG
DairyWest-PowerPoint-Template.pptx - 142 slides in 18 sections. Copy the
slide closest to what you need and replace its content. Each slide's speaker
notes name its pattern and the layout it was built on. The black slide that
opens each section is navigation only - never copy it into a deck. The
Component library (slides 120-142) holds icons, badges, buttons,
tags, step markers, rules and blank maps to copy onto any slide. Tags in
brackets mean the slide carries a native PowerPoint chart, table, photo
placeholder or editable map.
Cover slides (2-9): 2 Cover — Spots · 3 Cover — Herd pattern · 4 Cover — photo and wave, Deep Sky · 5 Cover — photo and wave, white · 6 Cover — photo and wave, Growth · 7 Cover — photo and wave, Daybreak · 8 Cover — Deep Sky · 9 Cover — Cream
Section slides (11-15): 11 Section divider — Deep Sky · 12 Section divider — Herd pattern · 13 Section divider — Growth · 14 Section divider — Cream · 15 Section divider — Split
Agenda slides (17-20): 17 Agenda — color cards · 18 Agenda — five numbered rows · 19 Agenda — eight, two columns · 20 Contents with a section tracker
Summary slides (22-30): 22 Executive summary — three cards and a callout · 23 Photo over two color cards · 24 Three takeaways with icons · 25 Three big statistics · 26 Six statistic cards · 27 Split — text, sub-figures and a key insight · 28 Two columns on Deep Sky · 29 Icon columns on Deep Sky · 30 Statistic cards on Deep Sky
Statement slides (32-41): 32 Big statement — Deep Sky · 33 Statement tonal — Growth · 34 Statement tonal — Daybreak · 35 Statement tonal — Warmth · 36 Statement tonal — Care · 37 Statement tonal — Health · 38 Statement tonal — Roots · 39 Statement tonal — Earth · 40 Statement tonal — Holstein · 41 Big statement — Cream
Column slides (43-51): 43 2 parallel columns · 44 3 parallel columns · 45 Three up — circular crops · 46 Three up — color cards · 47 Three icon cards · 48 4 parallel columns · 49 Four up — circular crops · 50 Four icon cards · 51 5 parallel columns
List slides (53-57): 53 Four rows with icons · 54 Five numbered rows · 55 Split — ranked rows and a commentary panel · 56 Two-sided list · 57 Three stacked bands
Imagery slides (59-66): 59 Photo with a color card · 60 Photo with a color card, mirrored · 61 Full-bleed photo with a card · 62 Full-bleed image with a headline band [photo] · 63 Half image, half text [photo] · 64 Three image cards [photo] · 65 Four numbered photo panels [photo] · 66 Image banner over four columns [photo]
Comparison slides (68-73): 68 Before and after panels · 69 Pros and cons with a call · 70 Two options side by side · 71 Three options, one recommended · 72 Feature comparison table [table] · 73 Risk table [table]
Timeline slides (75-82): 75 Three-step chevron · 76 Five-step chevron · 77 Four-stage cycle · 78 Horizontal timeline · 79 Flag timeline · 80 Roadmap / Gantt · 81 Four-rung ladder · 82 Timeline on Deep Sky
Framework slides (84-87): 84 Two-by-two matrix · 85 Three-by-three matrix · 86 Strategy house · 87 Four-tier pyramid
Data slides (89-97): 89 Column chart with commentary [chart] · 90 Line chart with a takeaway [chart] · 91 Bar chart with commentary [chart] · 92 Doughnut chart with a list [chart] · 93 Small multiples — three charts [chart] · 94 Chart with four statistics [chart] · 95 Progress bars against plan · 96 Dashboard [chart] · 97 Chart on Deep Sky [chart]
Table slides (99-102): 99 Data table [table] · 100 Budget table with a total row [table] · 101 Status table with pills · 102 Text-box table
Map slides (104-106): 104 Four-state map with callouts [map] · 105 United States map [map] · 106 World map with a legend [map]
People slides (108-112): 108 Three bios [photo] · 109 Four bios [photo] · 110 Portrait with a profile [photo] · 111 Organization chart · 112 Pull quote with a portrait [photo]
Closing slides (114-115): 114 The ask — three decisions · 115 Next steps and owners [table]
End slides (117-118): 117 Closing · 118 Closing — Spots
Component library (120-142): 120 Icon reference · 121 Numbered badges — filled · 122 Numbered badges — outline · 123 Numbered badges — on Deep Sky · 124 Numbered badges — outline on Deep Sky · 125 Calls to action · 126 Calls to action on Deep Sky · 127 Buttons with icons · 128 Tags & status pills · 129 Step markers & arrows · 130 Rules & dividers · 131 The four-state region, Cream [map] · 132 Region performance at a glance [map] · 133 The four-state region, Deep Sky [map] · 134 The region in national context, Cream [map] · 135 National picture with the numbers that matter [map] · 136 The region in national context, Deep Sky [map] · 137 United States — ready to color [map] · 138 World map, Cream [map] · 139 Export markets [map] · 140 World map, Deep Sky [map] · 141 Continents · 142 Map color palette
LAYOUTS
DairyWest-PowerPoint-Template.pptx carries these 77 layouts, grouped in the same order
as the deck's sections. Use them to add a fresh, empty slide
(Home > New Slide):
Title Slide — Spots
Title Slide — Herd
Title Slide — Wave Deep Sky
Title Slide — Wave White
Title Slide — Wave Growth
Title Slide — Wave Daybreak
Title Slide — Wave
Title Slide — Deep Sky
Title Slide — Cream
Title Slide — Split
Title Slide — Spots Bold
Title Slide — Daybreak
Section Divider — Deep Sky
Section Divider — Herd
Section Divider — Growth
Section Divider — Cream
Section Divider — Split
Section Divider — Cow
Section Divider — Wave Deep Sky
Section Divider — Wave Growth
Section Divider — Wave Daybreak
Section Divider — Wave Care
Agenda — Cards
Agenda
Big Statement
Big Statement — Cream
Big Statement — Herd
Statement Tonal — Growth
Statement Tonal — Daybreak
Statement Tonal — Warmth
Statement Tonal — Care
Statement Tonal — Health
Statement Tonal — Roots
Statement Tonal — Earth
Statement Tonal — Holstein
Statement Block — Growth
Statement Block — Daybreak
Statement Block — Warmth
Statement Block — Care
Statement Block — Health
Statement Block — Roots
Statement Block — Earth
Statement Block — Holstein
Statement Wave — Health
Statement Wave — Warmth
Statement Wave — Care
Title & Content
Two Content
Three Content
Three Up — Circles
Three Up — Color Cards
Four Up — Circles
Panel — Cream
Panel — Deep Sky
Band — Cream
Band — Deep Sky
Split — Cream
Split — Deep Sky
Inset Card — Cream
Inset Card — Deep Sky
Photo — Color Card
Photo — Color Card Left
Photo — Full Bleed Card
Photo — Two Cards
Image — Full Bleed
Image — Half Right
Image — Half Left
Chart — Cream
Chart — Deep Sky
Table
Title Only — Cream
Title Only — Deep Sky
Blank — Cream
Blank — Deep Sky
Closing
Closing — Spots
Closing — WaveClick to copy
Health professional education deck
The science, said plainly, for people who will check it.
Preview prompt
Build me a Dairy West health professional education deck using my Dairy West presentation template.
Everything you need about the Dairy West template is at the end of this message, under THE BRAND SYSTEM, HOW WE WRITE and THE PATTERN CATALOG. Read that first and follow it throughout. I've attached the template itself, DairyWest-PowerPoint-Template.pptx, and I may have attached my own data or documents too; read those as well.
STEP 1 — INTERVIEW ME. One question at a time.
1. Which audience — dietitians, physicians, nurses, students — and what setting?
2. What's the topic, and what do they currently believe about it?
3. Which studies or reviews am I drawing on? Paste or attach them.
4. What's the practical takeaway they can use with a patient on Monday?
5. What are the honest limits of the evidence?
6. Is continuing-education credit involved, and are there format requirements?
Finish by asking how many slides (suggest 10–14) and the time slot.
STEP 2 — PROPOSE THE PLAN. Arc: the question → what the evidence says → what it doesn't say → what it means in practice → where to read more. Use CHOOSING A PATTERN. Show the numbered plan and wait.
STEP 3 — BUILD. Output the content slide by slide: the slide number from the catalog, its pattern name, then every piece of copy that slide needs, each one labeled — action title, then each heading, body, statistic, label, caption or cell in the order they appear on the slide. Keep titles to 10 words and body copy to roughly 45 words a block; a figure like $1.4M counts as one word. If you can run code, build the deck from the attached DairyWest-PowerPoint-Template.pptx: copy the slides my plan names into a new deck, replace their text in place — never resize, reposition or restyle a shape — replace the sample data in every chart and table, clear the template's speaker notes, and give me the finished .pptx to download with a list of any photos I still need to swap in. If you can't run code, the slide-by-slide copy is enough; I'll paste it into the template.
Write in Dairy West's voice: plainspoken, warm but not sentimental, knowing but never preachy, specific, quietly confident. Short words, short sentences. Our farmers are the guides and our consumers are the heroes — Dairy West is the friendly insider who connects them. Never make Dairy West the hero of a slide. Never invent a number: mark gaps [NEEDS DATA]. Never name a dairy farm family or location unless I confirm written permission; otherwise use a placeholder and flag it. Precise, plain and collegial. Cite the study, then stop — no overclaiming, no medical advice, no competition over numbers that don't matter to the audience. Lead with the human benefit, then explain the science simply. Every claim on a slide needs a source I can name out loud.
──────────────────────────────────────────────────────────────────────
THE BRAND SYSTEM
Stage 13.333 x 7.5 in (16:9). 0.694 in margin on all four sides.
Grounds Cream #F7F2E6 and Deep Sky #003555. The two primaries carry at
least half of any layout.
Body text Earth #331A06 on light grounds, Cream on dark.
Headline font Gelica, leading 98%. Body font Figtree, leading 140%.
Accent text Roots #BE3900 on light grounds; Daybreak #FFAE00 or Health
#70CFFF on Deep Sky. Never Warmth as text on Cream - it
measures 2.4:1 and fails WCAG at every size.
Fills Warmth #FC7700, Growth #366E44, Daybreak #FFAE00, Health
#70CFFF, Care #FF8FA5, Roots #BE3900, plus the neutrals Mist
#DAD5D1, Dust #B2AA9B, Butter #FFE28C.
Text on fills Dark fills take Cream. Bright fills take Earth or Deep Sky,
never Cream.
Chart series Light grounds: Deep Sky, Warmth, Growth, Daybreak, Health,
Care - in that fixed order, never cycled. Deep Sky grounds:
Health, Daybreak, Growth Tonal #429469, Care, Butter, Warmth.
Icons Material Symbols Rounded, weight 400, grade 0, optical size 48,
from fonts.google.com/icons. One icon color per deck.
Brand elements The herd pattern, the cow, the Holstein spots and the wave.
Spots ring the edges of a slide or carry a photograph inside
them; never one large spot on its own and never single spots
standing in a row, which read as blobs. The herd appears only
where the logo has already been seen: flip it horizontally,
never vertically, and never crop a cow by accident. The cow on
its own always has the wordmark on the same slide. The wave is
one shallow curve across the full width, not a row of bumps. A
tonal cow or wordmark sits only on its own parent color.
Balance Mix the two registers. The playful covers, dividers,
statements and photo layouts mark where a deck opens, turns
and closes; the plain layouts carry the argument.
HOW WE WRITE
Voice Plainspoken. Warm, not sentimental. Knowing, never preachy.
Specific. Quietly confident.
Titles Every slide title is an ACTION TITLE: a complete statement
making the slide's point in 10 words or fewer. "Fluid milk grew
in all four states", never "Fluid milk update".
Pillars Work ladders to one brand pillar, two at most: Natural,
Genuine, Nourishment, Taste.
Claims Say only what can be supported without an asterisk. Never
invent a number - mark gaps [NEEDS DATA].
Farmers Never name a dairy farm family or location without written
permission.
Audience Consumers: warm, light, confident. Farmers and producers:
straight, specific, peer-to-peer. Health professionals:
precise, plain, collegial. Retail and foodservice: direct,
benefit-first. Issues response: calm, active, first-person,
short.
Grammar Real quotes and apostrophes. Em dashes closed up. En dashes for
spans (8:30–9:00). "Real Good" always both words capitalized,
no period.
CHOOSING A PATTERN
The job on the left, the slide numbers on the right.
Open a deck 2-9
Mark a new section 11-15
Say where the meeting is going 17-20
One line they should remember 32-41
A summary a board member could read alone 22, 23
The headline numbers 25, 26, 30
Two to five parallel points 28, 43, 44, 46, 48, 51
People, places or products, with photos 45, 49, 64, 65
A short claim in a container 24, 29, 47, 50
Points too long for columns 53, 54, 55, 57
What we do and do not do 56
One photo, one point 59-63
Order matters 75, 76
Work that repeats 77
Dates people can act on 78, 79, 82
Who does what, when 80
Building an argument step by step 81
A forced choice on two axes 84, 85
Vision, pillars, foundations 86
What depends on what 87
Two states of one thing 68
The cost of your own recommendation 69
Real alternatives 70, 71
Feature by feature 72
Risk, owned 73
Magnitude across categories 89, 91, 97
Change over time 90
Composition, four slices or fewer 92
The same shape for several subjects 93
A chart plus the headline numbers 94
How far along we are 95
Are we on track 96, 101
Numbers that have to be read 99, 100, 102
Geography 104-106
People 108-110
Who decides 111
Someone else's words 112
The decision we need 114
Owners and dates 115
Close 117, 118
An icon 120
A badge, button, tag or rule 121-130
A blank map to color in 131-142
Two measures on different scales get two charts, small multiples, or one
index - never two y-axes on one chart.
THE PATTERN CATALOG
DairyWest-PowerPoint-Template.pptx - 142 slides in 18 sections. Copy the
slide closest to what you need and replace its content. Each slide's speaker
notes name its pattern and the layout it was built on. The black slide that
opens each section is navigation only - never copy it into a deck. The
Component library (slides 120-142) holds icons, badges, buttons,
tags, step markers, rules and blank maps to copy onto any slide. Tags in
brackets mean the slide carries a native PowerPoint chart, table, photo
placeholder or editable map.
Cover slides (2-9): 2 Cover — Spots · 3 Cover — Herd pattern · 4 Cover — photo and wave, Deep Sky · 5 Cover — photo and wave, white · 6 Cover — photo and wave, Growth · 7 Cover — photo and wave, Daybreak · 8 Cover — Deep Sky · 9 Cover — Cream
Section slides (11-15): 11 Section divider — Deep Sky · 12 Section divider — Herd pattern · 13 Section divider — Growth · 14 Section divider — Cream · 15 Section divider — Split
Agenda slides (17-20): 17 Agenda — color cards · 18 Agenda — five numbered rows · 19 Agenda — eight, two columns · 20 Contents with a section tracker
Summary slides (22-30): 22 Executive summary — three cards and a callout · 23 Photo over two color cards · 24 Three takeaways with icons · 25 Three big statistics · 26 Six statistic cards · 27 Split — text, sub-figures and a key insight · 28 Two columns on Deep Sky · 29 Icon columns on Deep Sky · 30 Statistic cards on Deep Sky
Statement slides (32-41): 32 Big statement — Deep Sky · 33 Statement tonal — Growth · 34 Statement tonal — Daybreak · 35 Statement tonal — Warmth · 36 Statement tonal — Care · 37 Statement tonal — Health · 38 Statement tonal — Roots · 39 Statement tonal — Earth · 40 Statement tonal — Holstein · 41 Big statement — Cream
Column slides (43-51): 43 2 parallel columns · 44 3 parallel columns · 45 Three up — circular crops · 46 Three up — color cards · 47 Three icon cards · 48 4 parallel columns · 49 Four up — circular crops · 50 Four icon cards · 51 5 parallel columns
List slides (53-57): 53 Four rows with icons · 54 Five numbered rows · 55 Split — ranked rows and a commentary panel · 56 Two-sided list · 57 Three stacked bands
Imagery slides (59-66): 59 Photo with a color card · 60 Photo with a color card, mirrored · 61 Full-bleed photo with a card · 62 Full-bleed image with a headline band [photo] · 63 Half image, half text [photo] · 64 Three image cards [photo] · 65 Four numbered photo panels [photo] · 66 Image banner over four columns [photo]
Comparison slides (68-73): 68 Before and after panels · 69 Pros and cons with a call · 70 Two options side by side · 71 Three options, one recommended · 72 Feature comparison table [table] · 73 Risk table [table]
Timeline slides (75-82): 75 Three-step chevron · 76 Five-step chevron · 77 Four-stage cycle · 78 Horizontal timeline · 79 Flag timeline · 80 Roadmap / Gantt · 81 Four-rung ladder · 82 Timeline on Deep Sky
Framework slides (84-87): 84 Two-by-two matrix · 85 Three-by-three matrix · 86 Strategy house · 87 Four-tier pyramid
Data slides (89-97): 89 Column chart with commentary [chart] · 90 Line chart with a takeaway [chart] · 91 Bar chart with commentary [chart] · 92 Doughnut chart with a list [chart] · 93 Small multiples — three charts [chart] · 94 Chart with four statistics [chart] · 95 Progress bars against plan · 96 Dashboard [chart] · 97 Chart on Deep Sky [chart]
Table slides (99-102): 99 Data table [table] · 100 Budget table with a total row [table] · 101 Status table with pills · 102 Text-box table
Map slides (104-106): 104 Four-state map with callouts [map] · 105 United States map [map] · 106 World map with a legend [map]
People slides (108-112): 108 Three bios [photo] · 109 Four bios [photo] · 110 Portrait with a profile [photo] · 111 Organization chart · 112 Pull quote with a portrait [photo]
Closing slides (114-115): 114 The ask — three decisions · 115 Next steps and owners [table]
End slides (117-118): 117 Closing · 118 Closing — Spots
Component library (120-142): 120 Icon reference · 121 Numbered badges — filled · 122 Numbered badges — outline · 123 Numbered badges — on Deep Sky · 124 Numbered badges — outline on Deep Sky · 125 Calls to action · 126 Calls to action on Deep Sky · 127 Buttons with icons · 128 Tags & status pills · 129 Step markers & arrows · 130 Rules & dividers · 131 The four-state region, Cream [map] · 132 Region performance at a glance [map] · 133 The four-state region, Deep Sky [map] · 134 The region in national context, Cream [map] · 135 National picture with the numbers that matter [map] · 136 The region in national context, Deep Sky [map] · 137 United States — ready to color [map] · 138 World map, Cream [map] · 139 Export markets [map] · 140 World map, Deep Sky [map] · 141 Continents · 142 Map color palette
LAYOUTS
DairyWest-PowerPoint-Template.pptx carries these 77 layouts, grouped in the same order
as the deck's sections. Use them to add a fresh, empty slide
(Home > New Slide):
Title Slide — Spots
Title Slide — Herd
Title Slide — Wave Deep Sky
Title Slide — Wave White
Title Slide — Wave Growth
Title Slide — Wave Daybreak
Title Slide — Wave
Title Slide — Deep Sky
Title Slide — Cream
Title Slide — Split
Title Slide — Spots Bold
Title Slide — Daybreak
Section Divider — Deep Sky
Section Divider — Herd
Section Divider — Growth
Section Divider — Cream
Section Divider — Split
Section Divider — Cow
Section Divider — Wave Deep Sky
Section Divider — Wave Growth
Section Divider — Wave Daybreak
Section Divider — Wave Care
Agenda — Cards
Agenda
Big Statement
Big Statement — Cream
Big Statement — Herd
Statement Tonal — Growth
Statement Tonal — Daybreak
Statement Tonal — Warmth
Statement Tonal — Care
Statement Tonal — Health
Statement Tonal — Roots
Statement Tonal — Earth
Statement Tonal — Holstein
Statement Block — Growth
Statement Block — Daybreak
Statement Block — Warmth
Statement Block — Care
Statement Block — Health
Statement Block — Roots
Statement Block — Earth
Statement Block — Holstein
Statement Wave — Health
Statement Wave — Warmth
Statement Wave — Care
Title & Content
Two Content
Three Content
Three Up — Circles
Three Up — Color Cards
Four Up — Circles
Panel — Cream
Panel — Deep Sky
Band — Cream
Band — Deep Sky
Split — Cream
Split — Deep Sky
Inset Card — Cream
Inset Card — Deep Sky
Photo — Color Card
Photo — Color Card Left
Photo — Full Bleed Card
Photo — Two Cards
Image — Full Bleed
Image — Half Right
Image — Half Left
Chart — Cream
Chart — Deep Sky
Table
Title Only — Cream
Title Only — Deep Sky
Blank — Cream
Blank — Deep Sky
Closing
Closing — Spots
Closing — WaveClick to copy
School nutrition program deck
For districts and food service directors: the program, the support, the ask.
Preview prompt
Build me a Dairy West school nutrition program deck using my Dairy West presentation template.
Everything you need about the Dairy West template is at the end of this message, under THE BRAND SYSTEM, HOW WE WRITE and THE PATTERN CATALOG. Read that first and follow it throughout. I've attached the template itself, DairyWest-PowerPoint-Template.pptx, and I may have attached my own data or documents too; read those as well.
STEP 1 — INTERVIEW ME. One question at a time.
1. Who's the audience — district nutrition directors, principals, a board?
2. What's the program, and what problem does it solve for them?
3. What do we provide — equipment, product, training, funding?
4. What's the evidence it works? Paste the numbers or attach the results.
5. What does participating actually require of them?
6. What's the deadline or bid cycle we're working to?
Finish by asking how many slides (suggest 8–12).
STEP 2 — PROPOSE THE PLAN. Arc: the problem in their cafeteria → what the program does → what it takes → what other districts saw → how to start. Use CHOOSING A PATTERN. Show the numbered plan and wait.
STEP 3 — BUILD. Output the content slide by slide: the slide number from the catalog, its pattern name, then every piece of copy that slide needs, each one labeled — action title, then each heading, body, statistic, label, caption or cell in the order they appear on the slide. Keep titles to 10 words and body copy to roughly 45 words a block; a figure like $1.4M counts as one word. If you can run code, build the deck from the attached DairyWest-PowerPoint-Template.pptx: copy the slides my plan names into a new deck, replace their text in place — never resize, reposition or restyle a shape — replace the sample data in every chart and table, clear the template's speaker notes, and give me the finished .pptx to download with a list of any photos I still need to swap in. If you can't run code, the slide-by-slide copy is enough; I'll paste it into the template.
Write in Dairy West's voice: plainspoken, warm but not sentimental, knowing but never preachy, specific, quietly confident. Short words, short sentences. Our farmers are the guides and our consumers are the heroes — Dairy West is the friendly insider who connects them. Never make Dairy West the hero of a slide. Never invent a number: mark gaps [NEEDS DATA]. Never name a dairy farm family or location unless I confirm written permission; otherwise use a placeholder and flag it. Practical and concrete. These readers have small budgets and no spare time — the effort required has to be on a slide, not buried. Nothing about children's nutrition that the evidence doesn't carry.
──────────────────────────────────────────────────────────────────────
THE BRAND SYSTEM
Stage 13.333 x 7.5 in (16:9). 0.694 in margin on all four sides.
Grounds Cream #F7F2E6 and Deep Sky #003555. The two primaries carry at
least half of any layout.
Body text Earth #331A06 on light grounds, Cream on dark.
Headline font Gelica, leading 98%. Body font Figtree, leading 140%.
Accent text Roots #BE3900 on light grounds; Daybreak #FFAE00 or Health
#70CFFF on Deep Sky. Never Warmth as text on Cream - it
measures 2.4:1 and fails WCAG at every size.
Fills Warmth #FC7700, Growth #366E44, Daybreak #FFAE00, Health
#70CFFF, Care #FF8FA5, Roots #BE3900, plus the neutrals Mist
#DAD5D1, Dust #B2AA9B, Butter #FFE28C.
Text on fills Dark fills take Cream. Bright fills take Earth or Deep Sky,
never Cream.
Chart series Light grounds: Deep Sky, Warmth, Growth, Daybreak, Health,
Care - in that fixed order, never cycled. Deep Sky grounds:
Health, Daybreak, Growth Tonal #429469, Care, Butter, Warmth.
Icons Material Symbols Rounded, weight 400, grade 0, optical size 48,
from fonts.google.com/icons. One icon color per deck.
Brand elements The herd pattern, the cow, the Holstein spots and the wave.
Spots ring the edges of a slide or carry a photograph inside
them; never one large spot on its own and never single spots
standing in a row, which read as blobs. The herd appears only
where the logo has already been seen: flip it horizontally,
never vertically, and never crop a cow by accident. The cow on
its own always has the wordmark on the same slide. The wave is
one shallow curve across the full width, not a row of bumps. A
tonal cow or wordmark sits only on its own parent color.
Balance Mix the two registers. The playful covers, dividers,
statements and photo layouts mark where a deck opens, turns
and closes; the plain layouts carry the argument.
HOW WE WRITE
Voice Plainspoken. Warm, not sentimental. Knowing, never preachy.
Specific. Quietly confident.
Titles Every slide title is an ACTION TITLE: a complete statement
making the slide's point in 10 words or fewer. "Fluid milk grew
in all four states", never "Fluid milk update".
Pillars Work ladders to one brand pillar, two at most: Natural,
Genuine, Nourishment, Taste.
Claims Say only what can be supported without an asterisk. Never
invent a number - mark gaps [NEEDS DATA].
Farmers Never name a dairy farm family or location without written
permission.
Audience Consumers: warm, light, confident. Farmers and producers:
straight, specific, peer-to-peer. Health professionals:
precise, plain, collegial. Retail and foodservice: direct,
benefit-first. Issues response: calm, active, first-person,
short.
Grammar Real quotes and apostrophes. Em dashes closed up. En dashes for
spans (8:30–9:00). "Real Good" always both words capitalized,
no period.
CHOOSING A PATTERN
The job on the left, the slide numbers on the right.
Open a deck 2-9
Mark a new section 11-15
Say where the meeting is going 17-20
One line they should remember 32-41
A summary a board member could read alone 22, 23
The headline numbers 25, 26, 30
Two to five parallel points 28, 43, 44, 46, 48, 51
People, places or products, with photos 45, 49, 64, 65
A short claim in a container 24, 29, 47, 50
Points too long for columns 53, 54, 55, 57
What we do and do not do 56
One photo, one point 59-63
Order matters 75, 76
Work that repeats 77
Dates people can act on 78, 79, 82
Who does what, when 80
Building an argument step by step 81
A forced choice on two axes 84, 85
Vision, pillars, foundations 86
What depends on what 87
Two states of one thing 68
The cost of your own recommendation 69
Real alternatives 70, 71
Feature by feature 72
Risk, owned 73
Magnitude across categories 89, 91, 97
Change over time 90
Composition, four slices or fewer 92
The same shape for several subjects 93
A chart plus the headline numbers 94
How far along we are 95
Are we on track 96, 101
Numbers that have to be read 99, 100, 102
Geography 104-106
People 108-110
Who decides 111
Someone else's words 112
The decision we need 114
Owners and dates 115
Close 117, 118
An icon 120
A badge, button, tag or rule 121-130
A blank map to color in 131-142
Two measures on different scales get two charts, small multiples, or one
index - never two y-axes on one chart.
THE PATTERN CATALOG
DairyWest-PowerPoint-Template.pptx - 142 slides in 18 sections. Copy the
slide closest to what you need and replace its content. Each slide's speaker
notes name its pattern and the layout it was built on. The black slide that
opens each section is navigation only - never copy it into a deck. The
Component library (slides 120-142) holds icons, badges, buttons,
tags, step markers, rules and blank maps to copy onto any slide. Tags in
brackets mean the slide carries a native PowerPoint chart, table, photo
placeholder or editable map.
Cover slides (2-9): 2 Cover — Spots · 3 Cover — Herd pattern · 4 Cover — photo and wave, Deep Sky · 5 Cover — photo and wave, white · 6 Cover — photo and wave, Growth · 7 Cover — photo and wave, Daybreak · 8 Cover — Deep Sky · 9 Cover — Cream
Section slides (11-15): 11 Section divider — Deep Sky · 12 Section divider — Herd pattern · 13 Section divider — Growth · 14 Section divider — Cream · 15 Section divider — Split
Agenda slides (17-20): 17 Agenda — color cards · 18 Agenda — five numbered rows · 19 Agenda — eight, two columns · 20 Contents with a section tracker
Summary slides (22-30): 22 Executive summary — three cards and a callout · 23 Photo over two color cards · 24 Three takeaways with icons · 25 Three big statistics · 26 Six statistic cards · 27 Split — text, sub-figures and a key insight · 28 Two columns on Deep Sky · 29 Icon columns on Deep Sky · 30 Statistic cards on Deep Sky
Statement slides (32-41): 32 Big statement — Deep Sky · 33 Statement tonal — Growth · 34 Statement tonal — Daybreak · 35 Statement tonal — Warmth · 36 Statement tonal — Care · 37 Statement tonal — Health · 38 Statement tonal — Roots · 39 Statement tonal — Earth · 40 Statement tonal — Holstein · 41 Big statement — Cream
Column slides (43-51): 43 2 parallel columns · 44 3 parallel columns · 45 Three up — circular crops · 46 Three up — color cards · 47 Three icon cards · 48 4 parallel columns · 49 Four up — circular crops · 50 Four icon cards · 51 5 parallel columns
List slides (53-57): 53 Four rows with icons · 54 Five numbered rows · 55 Split — ranked rows and a commentary panel · 56 Two-sided list · 57 Three stacked bands
Imagery slides (59-66): 59 Photo with a color card · 60 Photo with a color card, mirrored · 61 Full-bleed photo with a card · 62 Full-bleed image with a headline band [photo] · 63 Half image, half text [photo] · 64 Three image cards [photo] · 65 Four numbered photo panels [photo] · 66 Image banner over four columns [photo]
Comparison slides (68-73): 68 Before and after panels · 69 Pros and cons with a call · 70 Two options side by side · 71 Three options, one recommended · 72 Feature comparison table [table] · 73 Risk table [table]
Timeline slides (75-82): 75 Three-step chevron · 76 Five-step chevron · 77 Four-stage cycle · 78 Horizontal timeline · 79 Flag timeline · 80 Roadmap / Gantt · 81 Four-rung ladder · 82 Timeline on Deep Sky
Framework slides (84-87): 84 Two-by-two matrix · 85 Three-by-three matrix · 86 Strategy house · 87 Four-tier pyramid
Data slides (89-97): 89 Column chart with commentary [chart] · 90 Line chart with a takeaway [chart] · 91 Bar chart with commentary [chart] · 92 Doughnut chart with a list [chart] · 93 Small multiples — three charts [chart] · 94 Chart with four statistics [chart] · 95 Progress bars against plan · 96 Dashboard [chart] · 97 Chart on Deep Sky [chart]
Table slides (99-102): 99 Data table [table] · 100 Budget table with a total row [table] · 101 Status table with pills · 102 Text-box table
Map slides (104-106): 104 Four-state map with callouts [map] · 105 United States map [map] · 106 World map with a legend [map]
People slides (108-112): 108 Three bios [photo] · 109 Four bios [photo] · 110 Portrait with a profile [photo] · 111 Organization chart · 112 Pull quote with a portrait [photo]
Closing slides (114-115): 114 The ask — three decisions · 115 Next steps and owners [table]
End slides (117-118): 117 Closing · 118 Closing — Spots
Component library (120-142): 120 Icon reference · 121 Numbered badges — filled · 122 Numbered badges — outline · 123 Numbered badges — on Deep Sky · 124 Numbered badges — outline on Deep Sky · 125 Calls to action · 126 Calls to action on Deep Sky · 127 Buttons with icons · 128 Tags & status pills · 129 Step markers & arrows · 130 Rules & dividers · 131 The four-state region, Cream [map] · 132 Region performance at a glance [map] · 133 The four-state region, Deep Sky [map] · 134 The region in national context, Cream [map] · 135 National picture with the numbers that matter [map] · 136 The region in national context, Deep Sky [map] · 137 United States — ready to color [map] · 138 World map, Cream [map] · 139 Export markets [map] · 140 World map, Deep Sky [map] · 141 Continents · 142 Map color palette
LAYOUTS
DairyWest-PowerPoint-Template.pptx carries these 77 layouts, grouped in the same order
as the deck's sections. Use them to add a fresh, empty slide
(Home > New Slide):
Title Slide — Spots
Title Slide — Herd
Title Slide — Wave Deep Sky
Title Slide — Wave White
Title Slide — Wave Growth
Title Slide — Wave Daybreak
Title Slide — Wave
Title Slide — Deep Sky
Title Slide — Cream
Title Slide — Split
Title Slide — Spots Bold
Title Slide — Daybreak
Section Divider — Deep Sky
Section Divider — Herd
Section Divider — Growth
Section Divider — Cream
Section Divider — Split
Section Divider — Cow
Section Divider — Wave Deep Sky
Section Divider — Wave Growth
Section Divider — Wave Daybreak
Section Divider — Wave Care
Agenda — Cards
Agenda
Big Statement
Big Statement — Cream
Big Statement — Herd
Statement Tonal — Growth
Statement Tonal — Daybreak
Statement Tonal — Warmth
Statement Tonal — Care
Statement Tonal — Health
Statement Tonal — Roots
Statement Tonal — Earth
Statement Tonal — Holstein
Statement Block — Growth
Statement Block — Daybreak
Statement Block — Warmth
Statement Block — Care
Statement Block — Health
Statement Block — Roots
Statement Block — Earth
Statement Block — Holstein
Statement Wave — Health
Statement Wave — Warmth
Statement Wave — Care
Title & Content
Two Content
Three Content
Three Up — Circles
Three Up — Color Cards
Four Up — Circles
Panel — Cream
Panel — Deep Sky
Band — Cream
Band — Deep Sky
Split — Cream
Split — Deep Sky
Inset Card — Cream
Inset Card — Deep Sky
Photo — Color Card
Photo — Color Card Left
Photo — Full Bleed Card
Photo — Two Cards
Image — Full Bleed
Image — Half Right
Image — Half Left
Chart — Cream
Chart — Deep Sky
Table
Title Only — Cream
Title Only — Deep Sky
Blank — Cream
Blank — Deep Sky
Closing
Closing — Spots
Closing — WaveClick to copy
Consumer research readout
What we asked, what we heard, and what it changes.
Preview prompt
Build me a Dairy West consumer research readout using my Dairy West presentation template.
Everything you need about the Dairy West template is at the end of this message, under THE BRAND SYSTEM, HOW WE WRITE and THE PATTERN CATALOG. Read that first and follow it throughout. I've attached the template itself, DairyWest-PowerPoint-Template.pptx, and I may have attached my own data or documents too; read those as well.
STEP 1 — INTERVIEW ME. One question at a time.
1. Who's the audience for this readout, and what decision is it feeding?
2. What did we set out to learn?
3. Method, sample, field dates and any limits I should disclose?
4. What are the findings? Paste the data or attach the export.
5. Which finding changes what we do, and which is just interesting?
6. What's the recommendation, if I have one?
Finish by asking how many slides (suggest 10–14) and whether verbatims are available to quote.
STEP 2 — PROPOSE THE PLAN. Arc: the question → how we asked → what we heard → what it means → what we'd do about it. Separate findings from interpretation — never let them share a slide without a label. Show the numbered plan and wait.
STEP 3 — BUILD. Output the content slide by slide: the slide number from the catalog, its pattern name, then every piece of copy that slide needs, each one labeled — action title, then each heading, body, statistic, label, caption or cell in the order they appear on the slide. Keep titles to 10 words and body copy to roughly 45 words a block; a figure like $1.4M counts as one word. If you can run code, build the deck from the attached DairyWest-PowerPoint-Template.pptx: copy the slides my plan names into a new deck, replace their text in place — never resize, reposition or restyle a shape — replace the sample data in every chart and table, clear the template's speaker notes, and give me the finished .pptx to download with a list of any photos I still need to swap in. If you can't run code, the slide-by-slide copy is enough; I'll paste it into the template.
Write in Dairy West's voice: plainspoken, warm but not sentimental, knowing but never preachy, specific, quietly confident. Short words, short sentences. Our farmers are the guides and our consumers are the heroes — Dairy West is the friendly insider who connects them. Never make Dairy West the hero of a slide. Never invent a number: mark gaps [NEEDS DATA]. Never name a dairy farm family or location unless I confirm written permission; otherwise use a placeholder and flag it. Specific: numbers, names and concrete facts. Put the method and the sample size on a slide, not in a footnote nobody reads. Where a finding is directional rather than significant, say so on the slide.
──────────────────────────────────────────────────────────────────────
THE BRAND SYSTEM
Stage 13.333 x 7.5 in (16:9). 0.694 in margin on all four sides.
Grounds Cream #F7F2E6 and Deep Sky #003555. The two primaries carry at
least half of any layout.
Body text Earth #331A06 on light grounds, Cream on dark.
Headline font Gelica, leading 98%. Body font Figtree, leading 140%.
Accent text Roots #BE3900 on light grounds; Daybreak #FFAE00 or Health
#70CFFF on Deep Sky. Never Warmth as text on Cream - it
measures 2.4:1 and fails WCAG at every size.
Fills Warmth #FC7700, Growth #366E44, Daybreak #FFAE00, Health
#70CFFF, Care #FF8FA5, Roots #BE3900, plus the neutrals Mist
#DAD5D1, Dust #B2AA9B, Butter #FFE28C.
Text on fills Dark fills take Cream. Bright fills take Earth or Deep Sky,
never Cream.
Chart series Light grounds: Deep Sky, Warmth, Growth, Daybreak, Health,
Care - in that fixed order, never cycled. Deep Sky grounds:
Health, Daybreak, Growth Tonal #429469, Care, Butter, Warmth.
Icons Material Symbols Rounded, weight 400, grade 0, optical size 48,
from fonts.google.com/icons. One icon color per deck.
Brand elements The herd pattern, the cow, the Holstein spots and the wave.
Spots ring the edges of a slide or carry a photograph inside
them; never one large spot on its own and never single spots
standing in a row, which read as blobs. The herd appears only
where the logo has already been seen: flip it horizontally,
never vertically, and never crop a cow by accident. The cow on
its own always has the wordmark on the same slide. The wave is
one shallow curve across the full width, not a row of bumps. A
tonal cow or wordmark sits only on its own parent color.
Balance Mix the two registers. The playful covers, dividers,
statements and photo layouts mark where a deck opens, turns
and closes; the plain layouts carry the argument.
HOW WE WRITE
Voice Plainspoken. Warm, not sentimental. Knowing, never preachy.
Specific. Quietly confident.
Titles Every slide title is an ACTION TITLE: a complete statement
making the slide's point in 10 words or fewer. "Fluid milk grew
in all four states", never "Fluid milk update".
Pillars Work ladders to one brand pillar, two at most: Natural,
Genuine, Nourishment, Taste.
Claims Say only what can be supported without an asterisk. Never
invent a number - mark gaps [NEEDS DATA].
Farmers Never name a dairy farm family or location without written
permission.
Audience Consumers: warm, light, confident. Farmers and producers:
straight, specific, peer-to-peer. Health professionals:
precise, plain, collegial. Retail and foodservice: direct,
benefit-first. Issues response: calm, active, first-person,
short.
Grammar Real quotes and apostrophes. Em dashes closed up. En dashes for
spans (8:30–9:00). "Real Good" always both words capitalized,
no period.
CHOOSING A PATTERN
The job on the left, the slide numbers on the right.
Open a deck 2-9
Mark a new section 11-15
Say where the meeting is going 17-20
One line they should remember 32-41
A summary a board member could read alone 22, 23
The headline numbers 25, 26, 30
Two to five parallel points 28, 43, 44, 46, 48, 51
People, places or products, with photos 45, 49, 64, 65
A short claim in a container 24, 29, 47, 50
Points too long for columns 53, 54, 55, 57
What we do and do not do 56
One photo, one point 59-63
Order matters 75, 76
Work that repeats 77
Dates people can act on 78, 79, 82
Who does what, when 80
Building an argument step by step 81
A forced choice on two axes 84, 85
Vision, pillars, foundations 86
What depends on what 87
Two states of one thing 68
The cost of your own recommendation 69
Real alternatives 70, 71
Feature by feature 72
Risk, owned 73
Magnitude across categories 89, 91, 97
Change over time 90
Composition, four slices or fewer 92
The same shape for several subjects 93
A chart plus the headline numbers 94
How far along we are 95
Are we on track 96, 101
Numbers that have to be read 99, 100, 102
Geography 104-106
People 108-110
Who decides 111
Someone else's words 112
The decision we need 114
Owners and dates 115
Close 117, 118
An icon 120
A badge, button, tag or rule 121-130
A blank map to color in 131-142
Two measures on different scales get two charts, small multiples, or one
index - never two y-axes on one chart.
THE PATTERN CATALOG
DairyWest-PowerPoint-Template.pptx - 142 slides in 18 sections. Copy the
slide closest to what you need and replace its content. Each slide's speaker
notes name its pattern and the layout it was built on. The black slide that
opens each section is navigation only - never copy it into a deck. The
Component library (slides 120-142) holds icons, badges, buttons,
tags, step markers, rules and blank maps to copy onto any slide. Tags in
brackets mean the slide carries a native PowerPoint chart, table, photo
placeholder or editable map.
Cover slides (2-9): 2 Cover — Spots · 3 Cover — Herd pattern · 4 Cover — photo and wave, Deep Sky · 5 Cover — photo and wave, white · 6 Cover — photo and wave, Growth · 7 Cover — photo and wave, Daybreak · 8 Cover — Deep Sky · 9 Cover — Cream
Section slides (11-15): 11 Section divider — Deep Sky · 12 Section divider — Herd pattern · 13 Section divider — Growth · 14 Section divider — Cream · 15 Section divider — Split
Agenda slides (17-20): 17 Agenda — color cards · 18 Agenda — five numbered rows · 19 Agenda — eight, two columns · 20 Contents with a section tracker
Summary slides (22-30): 22 Executive summary — three cards and a callout · 23 Photo over two color cards · 24 Three takeaways with icons · 25 Three big statistics · 26 Six statistic cards · 27 Split — text, sub-figures and a key insight · 28 Two columns on Deep Sky · 29 Icon columns on Deep Sky · 30 Statistic cards on Deep Sky
Statement slides (32-41): 32 Big statement — Deep Sky · 33 Statement tonal — Growth · 34 Statement tonal — Daybreak · 35 Statement tonal — Warmth · 36 Statement tonal — Care · 37 Statement tonal — Health · 38 Statement tonal — Roots · 39 Statement tonal — Earth · 40 Statement tonal — Holstein · 41 Big statement — Cream
Column slides (43-51): 43 2 parallel columns · 44 3 parallel columns · 45 Three up — circular crops · 46 Three up — color cards · 47 Three icon cards · 48 4 parallel columns · 49 Four up — circular crops · 50 Four icon cards · 51 5 parallel columns
List slides (53-57): 53 Four rows with icons · 54 Five numbered rows · 55 Split — ranked rows and a commentary panel · 56 Two-sided list · 57 Three stacked bands
Imagery slides (59-66): 59 Photo with a color card · 60 Photo with a color card, mirrored · 61 Full-bleed photo with a card · 62 Full-bleed image with a headline band [photo] · 63 Half image, half text [photo] · 64 Three image cards [photo] · 65 Four numbered photo panels [photo] · 66 Image banner over four columns [photo]
Comparison slides (68-73): 68 Before and after panels · 69 Pros and cons with a call · 70 Two options side by side · 71 Three options, one recommended · 72 Feature comparison table [table] · 73 Risk table [table]
Timeline slides (75-82): 75 Three-step chevron · 76 Five-step chevron · 77 Four-stage cycle · 78 Horizontal timeline · 79 Flag timeline · 80 Roadmap / Gantt · 81 Four-rung ladder · 82 Timeline on Deep Sky
Framework slides (84-87): 84 Two-by-two matrix · 85 Three-by-three matrix · 86 Strategy house · 87 Four-tier pyramid
Data slides (89-97): 89 Column chart with commentary [chart] · 90 Line chart with a takeaway [chart] · 91 Bar chart with commentary [chart] · 92 Doughnut chart with a list [chart] · 93 Small multiples — three charts [chart] · 94 Chart with four statistics [chart] · 95 Progress bars against plan · 96 Dashboard [chart] · 97 Chart on Deep Sky [chart]
Table slides (99-102): 99 Data table [table] · 100 Budget table with a total row [table] · 101 Status table with pills · 102 Text-box table
Map slides (104-106): 104 Four-state map with callouts [map] · 105 United States map [map] · 106 World map with a legend [map]
People slides (108-112): 108 Three bios [photo] · 109 Four bios [photo] · 110 Portrait with a profile [photo] · 111 Organization chart · 112 Pull quote with a portrait [photo]
Closing slides (114-115): 114 The ask — three decisions · 115 Next steps and owners [table]
End slides (117-118): 117 Closing · 118 Closing — Spots
Component library (120-142): 120 Icon reference · 121 Numbered badges — filled · 122 Numbered badges — outline · 123 Numbered badges — on Deep Sky · 124 Numbered badges — outline on Deep Sky · 125 Calls to action · 126 Calls to action on Deep Sky · 127 Buttons with icons · 128 Tags & status pills · 129 Step markers & arrows · 130 Rules & dividers · 131 The four-state region, Cream [map] · 132 Region performance at a glance [map] · 133 The four-state region, Deep Sky [map] · 134 The region in national context, Cream [map] · 135 National picture with the numbers that matter [map] · 136 The region in national context, Deep Sky [map] · 137 United States — ready to color [map] · 138 World map, Cream [map] · 139 Export markets [map] · 140 World map, Deep Sky [map] · 141 Continents · 142 Map color palette
LAYOUTS
DairyWest-PowerPoint-Template.pptx carries these 77 layouts, grouped in the same order
as the deck's sections. Use them to add a fresh, empty slide
(Home > New Slide):
Title Slide — Spots
Title Slide — Herd
Title Slide — Wave Deep Sky
Title Slide — Wave White
Title Slide — Wave Growth
Title Slide — Wave Daybreak
Title Slide — Wave
Title Slide — Deep Sky
Title Slide — Cream
Title Slide — Split
Title Slide — Spots Bold
Title Slide — Daybreak
Section Divider — Deep Sky
Section Divider — Herd
Section Divider — Growth
Section Divider — Cream
Section Divider — Split
Section Divider — Cow
Section Divider — Wave Deep Sky
Section Divider — Wave Growth
Section Divider — Wave Daybreak
Section Divider — Wave Care
Agenda — Cards
Agenda
Big Statement
Big Statement — Cream
Big Statement — Herd
Statement Tonal — Growth
Statement Tonal — Daybreak
Statement Tonal — Warmth
Statement Tonal — Care
Statement Tonal — Health
Statement Tonal — Roots
Statement Tonal — Earth
Statement Tonal — Holstein
Statement Block — Growth
Statement Block — Daybreak
Statement Block — Warmth
Statement Block — Care
Statement Block — Health
Statement Block — Roots
Statement Block — Earth
Statement Block — Holstein
Statement Wave — Health
Statement Wave — Warmth
Statement Wave — Care
Title & Content
Two Content
Three Content
Three Up — Circles
Three Up — Color Cards
Four Up — Circles
Panel — Cream
Panel — Deep Sky
Band — Cream
Band — Deep Sky
Split — Cream
Split — Deep Sky
Inset Card — Cream
Inset Card — Deep Sky
Photo — Color Card
Photo — Color Card Left
Photo — Full Bleed Card
Photo — Two Cards
Image — Full Bleed
Image — Half Right
Image — Half Left
Chart — Cream
Chart — Deep Sky
Table
Title Only — Cream
Title Only — Deep Sky
Blank — Cream
Blank — Deep Sky
Closing
Closing — Spots
Closing — WaveClick to copy
Issues or safety response deck
Calm, first-person and as short as the situation allows.
Preview prompt
Build me a Dairy West issues response deck using my Dairy West presentation template.
Everything you need about the Dairy West template is at the end of this message, under THE BRAND SYSTEM, HOW WE WRITE and THE PATTERN CATALOG. Read that first and follow it throughout. I've attached the template itself, DairyWest-PowerPoint-Template.pptx, and I may have attached my own data or documents too; read those as well.
STEP 1 — INTERVIEW ME. One question at a time, and keep this fast.
1. What's happened, in one sentence?
2. Who is this deck for — board, staff, producers, partners, media?
3. What do we know for certain right now, and what don't we know yet?
4. What have we already done?
5. What are we doing next, by when, and who owns it?
6. What are we not going to say, and why?
Finish by asking how many slides (suggest 6–10) and when this has to be out.
STEP 2 — PROPOSE THE PLAN. Arc: what happened → what we know → what we've done → what's next → where to send questions. One slide per beat where possible, plus a cover — no more than 10. Show the plan and wait, but move quickly.
STEP 3 — BUILD. Output the content slide by slide: the slide number from the catalog, its pattern name, then every piece of copy that slide needs, each one labeled — action title, then each heading, body, statistic, label, caption or cell in the order they appear on the slide. Keep titles to 10 words and body copy to roughly 45 words a block; a figure like $1.4M counts as one word. If you can run code, build the deck from the attached DairyWest-PowerPoint-Template.pptx: copy the slides my plan names into a new deck, replace their text in place — never resize, reposition or restyle a shape — replace the sample data in every chart and table, clear the template's speaker notes, and give me the finished .pptx to download with a list of any photos I still need to swap in. If you can't run code, the slide-by-slide copy is enough; I'll paste it into the template.
Write in Dairy West's voice: plainspoken, warm but not sentimental, knowing but never preachy, specific, quietly confident. Short words, short sentences. Our farmers are the guides and our consumers are the heroes — Dairy West is the friendly insider who connects them. Never make Dairy West the hero of a slide. Never invent a number: mark gaps [NEEDS DATA]. Never name a dairy farm family or location unless I confirm written permission; otherwise use a placeholder and flag it. Calm, active, first-person and as short as possible. State facts, not reassurance. Do not argue, rebut or lead with defensive framing. Separate confirmed from unconfirmed on the face of the slide. If we don't know something, the slide says we don't know it yet and when we'll know more. When the deck is done, remind me that it goes to Dairy West's communications team for review before anyone outside the room sees it.
──────────────────────────────────────────────────────────────────────
THE BRAND SYSTEM
Stage 13.333 x 7.5 in (16:9). 0.694 in margin on all four sides.
Grounds Cream #F7F2E6 and Deep Sky #003555. The two primaries carry at
least half of any layout.
Body text Earth #331A06 on light grounds, Cream on dark.
Headline font Gelica, leading 98%. Body font Figtree, leading 140%.
Accent text Roots #BE3900 on light grounds; Daybreak #FFAE00 or Health
#70CFFF on Deep Sky. Never Warmth as text on Cream - it
measures 2.4:1 and fails WCAG at every size.
Fills Warmth #FC7700, Growth #366E44, Daybreak #FFAE00, Health
#70CFFF, Care #FF8FA5, Roots #BE3900, plus the neutrals Mist
#DAD5D1, Dust #B2AA9B, Butter #FFE28C.
Text on fills Dark fills take Cream. Bright fills take Earth or Deep Sky,
never Cream.
Chart series Light grounds: Deep Sky, Warmth, Growth, Daybreak, Health,
Care - in that fixed order, never cycled. Deep Sky grounds:
Health, Daybreak, Growth Tonal #429469, Care, Butter, Warmth.
Icons Material Symbols Rounded, weight 400, grade 0, optical size 48,
from fonts.google.com/icons. One icon color per deck.
Brand elements The herd pattern, the cow, the Holstein spots and the wave.
Spots ring the edges of a slide or carry a photograph inside
them; never one large spot on its own and never single spots
standing in a row, which read as blobs. The herd appears only
where the logo has already been seen: flip it horizontally,
never vertically, and never crop a cow by accident. The cow on
its own always has the wordmark on the same slide. The wave is
one shallow curve across the full width, not a row of bumps. A
tonal cow or wordmark sits only on its own parent color.
Balance Mix the two registers. The playful covers, dividers,
statements and photo layouts mark where a deck opens, turns
and closes; the plain layouts carry the argument.
HOW WE WRITE
Voice Plainspoken. Warm, not sentimental. Knowing, never preachy.
Specific. Quietly confident.
Titles Every slide title is an ACTION TITLE: a complete statement
making the slide's point in 10 words or fewer. "Fluid milk grew
in all four states", never "Fluid milk update".
Pillars Work ladders to one brand pillar, two at most: Natural,
Genuine, Nourishment, Taste.
Claims Say only what can be supported without an asterisk. Never
invent a number - mark gaps [NEEDS DATA].
Farmers Never name a dairy farm family or location without written
permission.
Audience Consumers: warm, light, confident. Farmers and producers:
straight, specific, peer-to-peer. Health professionals:
precise, plain, collegial. Retail and foodservice: direct,
benefit-first. Issues response: calm, active, first-person,
short.
Grammar Real quotes and apostrophes. Em dashes closed up. En dashes for
spans (8:30–9:00). "Real Good" always both words capitalized,
no period.
CHOOSING A PATTERN
The job on the left, the slide numbers on the right.
Open a deck 2-9
Mark a new section 11-15
Say where the meeting is going 17-20
One line they should remember 32-41
A summary a board member could read alone 22, 23
The headline numbers 25, 26, 30
Two to five parallel points 28, 43, 44, 46, 48, 51
People, places or products, with photos 45, 49, 64, 65
A short claim in a container 24, 29, 47, 50
Points too long for columns 53, 54, 55, 57
What we do and do not do 56
One photo, one point 59-63
Order matters 75, 76
Work that repeats 77
Dates people can act on 78, 79, 82
Who does what, when 80
Building an argument step by step 81
A forced choice on two axes 84, 85
Vision, pillars, foundations 86
What depends on what 87
Two states of one thing 68
The cost of your own recommendation 69
Real alternatives 70, 71
Feature by feature 72
Risk, owned 73
Magnitude across categories 89, 91, 97
Change over time 90
Composition, four slices or fewer 92
The same shape for several subjects 93
A chart plus the headline numbers 94
How far along we are 95
Are we on track 96, 101
Numbers that have to be read 99, 100, 102
Geography 104-106
People 108-110
Who decides 111
Someone else's words 112
The decision we need 114
Owners and dates 115
Close 117, 118
An icon 120
A badge, button, tag or rule 121-130
A blank map to color in 131-142
Two measures on different scales get two charts, small multiples, or one
index - never two y-axes on one chart.
THE PATTERN CATALOG
DairyWest-PowerPoint-Template.pptx - 142 slides in 18 sections. Copy the
slide closest to what you need and replace its content. Each slide's speaker
notes name its pattern and the layout it was built on. The black slide that
opens each section is navigation only - never copy it into a deck. The
Component library (slides 120-142) holds icons, badges, buttons,
tags, step markers, rules and blank maps to copy onto any slide. Tags in
brackets mean the slide carries a native PowerPoint chart, table, photo
placeholder or editable map.
Cover slides (2-9): 2 Cover — Spots · 3 Cover — Herd pattern · 4 Cover — photo and wave, Deep Sky · 5 Cover — photo and wave, white · 6 Cover — photo and wave, Growth · 7 Cover — photo and wave, Daybreak · 8 Cover — Deep Sky · 9 Cover — Cream
Section slides (11-15): 11 Section divider — Deep Sky · 12 Section divider — Herd pattern · 13 Section divider — Growth · 14 Section divider — Cream · 15 Section divider — Split
Agenda slides (17-20): 17 Agenda — color cards · 18 Agenda — five numbered rows · 19 Agenda — eight, two columns · 20 Contents with a section tracker
Summary slides (22-30): 22 Executive summary — three cards and a callout · 23 Photo over two color cards · 24 Three takeaways with icons · 25 Three big statistics · 26 Six statistic cards · 27 Split — text, sub-figures and a key insight · 28 Two columns on Deep Sky · 29 Icon columns on Deep Sky · 30 Statistic cards on Deep Sky
Statement slides (32-41): 32 Big statement — Deep Sky · 33 Statement tonal — Growth · 34 Statement tonal — Daybreak · 35 Statement tonal — Warmth · 36 Statement tonal — Care · 37 Statement tonal — Health · 38 Statement tonal — Roots · 39 Statement tonal — Earth · 40 Statement tonal — Holstein · 41 Big statement — Cream
Column slides (43-51): 43 2 parallel columns · 44 3 parallel columns · 45 Three up — circular crops · 46 Three up — color cards · 47 Three icon cards · 48 4 parallel columns · 49 Four up — circular crops · 50 Four icon cards · 51 5 parallel columns
List slides (53-57): 53 Four rows with icons · 54 Five numbered rows · 55 Split — ranked rows and a commentary panel · 56 Two-sided list · 57 Three stacked bands
Imagery slides (59-66): 59 Photo with a color card · 60 Photo with a color card, mirrored · 61 Full-bleed photo with a card · 62 Full-bleed image with a headline band [photo] · 63 Half image, half text [photo] · 64 Three image cards [photo] · 65 Four numbered photo panels [photo] · 66 Image banner over four columns [photo]
Comparison slides (68-73): 68 Before and after panels · 69 Pros and cons with a call · 70 Two options side by side · 71 Three options, one recommended · 72 Feature comparison table [table] · 73 Risk table [table]
Timeline slides (75-82): 75 Three-step chevron · 76 Five-step chevron · 77 Four-stage cycle · 78 Horizontal timeline · 79 Flag timeline · 80 Roadmap / Gantt · 81 Four-rung ladder · 82 Timeline on Deep Sky
Framework slides (84-87): 84 Two-by-two matrix · 85 Three-by-three matrix · 86 Strategy house · 87 Four-tier pyramid
Data slides (89-97): 89 Column chart with commentary [chart] · 90 Line chart with a takeaway [chart] · 91 Bar chart with commentary [chart] · 92 Doughnut chart with a list [chart] · 93 Small multiples — three charts [chart] · 94 Chart with four statistics [chart] · 95 Progress bars against plan · 96 Dashboard [chart] · 97 Chart on Deep Sky [chart]
Table slides (99-102): 99 Data table [table] · 100 Budget table with a total row [table] · 101 Status table with pills · 102 Text-box table
Map slides (104-106): 104 Four-state map with callouts [map] · 105 United States map [map] · 106 World map with a legend [map]
People slides (108-112): 108 Three bios [photo] · 109 Four bios [photo] · 110 Portrait with a profile [photo] · 111 Organization chart · 112 Pull quote with a portrait [photo]
Closing slides (114-115): 114 The ask — three decisions · 115 Next steps and owners [table]
End slides (117-118): 117 Closing · 118 Closing — Spots
Component library (120-142): 120 Icon reference · 121 Numbered badges — filled · 122 Numbered badges — outline · 123 Numbered badges — on Deep Sky · 124 Numbered badges — outline on Deep Sky · 125 Calls to action · 126 Calls to action on Deep Sky · 127 Buttons with icons · 128 Tags & status pills · 129 Step markers & arrows · 130 Rules & dividers · 131 The four-state region, Cream [map] · 132 Region performance at a glance [map] · 133 The four-state region, Deep Sky [map] · 134 The region in national context, Cream [map] · 135 National picture with the numbers that matter [map] · 136 The region in national context, Deep Sky [map] · 137 United States — ready to color [map] · 138 World map, Cream [map] · 139 Export markets [map] · 140 World map, Deep Sky [map] · 141 Continents · 142 Map color palette
LAYOUTS
DairyWest-PowerPoint-Template.pptx carries these 77 layouts, grouped in the same order
as the deck's sections. Use them to add a fresh, empty slide
(Home > New Slide):
Title Slide — Spots
Title Slide — Herd
Title Slide — Wave Deep Sky
Title Slide — Wave White
Title Slide — Wave Growth
Title Slide — Wave Daybreak
Title Slide — Wave
Title Slide — Deep Sky
Title Slide — Cream
Title Slide — Split
Title Slide — Spots Bold
Title Slide — Daybreak
Section Divider — Deep Sky
Section Divider — Herd
Section Divider — Growth
Section Divider — Cream
Section Divider — Split
Section Divider — Cow
Section Divider — Wave Deep Sky
Section Divider — Wave Growth
Section Divider — Wave Daybreak
Section Divider — Wave Care
Agenda — Cards
Agenda
Big Statement
Big Statement — Cream
Big Statement — Herd
Statement Tonal — Growth
Statement Tonal — Daybreak
Statement Tonal — Warmth
Statement Tonal — Care
Statement Tonal — Health
Statement Tonal — Roots
Statement Tonal — Earth
Statement Tonal — Holstein
Statement Block — Growth
Statement Block — Daybreak
Statement Block — Warmth
Statement Block — Care
Statement Block — Health
Statement Block — Roots
Statement Block — Earth
Statement Block — Holstein
Statement Wave — Health
Statement Wave — Warmth
Statement Wave — Care
Title & Content
Two Content
Three Content
Three Up — Circles
Three Up — Color Cards
Four Up — Circles
Panel — Cream
Panel — Deep Sky
Band — Cream
Band — Deep Sky
Split — Cream
Split — Deep Sky
Inset Card — Cream
Inset Card — Deep Sky
Photo — Color Card
Photo — Color Card Left
Photo — Full Bleed Card
Photo — Two Cards
Image — Full Bleed
Image — Half Right
Image — Half Left
Chart — Cream
Chart — Deep Sky
Table
Title Only — Cream
Title Only — Deep Sky
Blank — Cream
Blank — Deep Sky
Closing
Closing — Spots
Closing — WaveClick to copy
Turn my data or document into a deck
Attach a spreadsheet, report or notes — get a Dairy West deck built around them.
Preview prompt
Build me a Dairy West deck around the file I've attached, using my Dairy West presentation template.
Everything you need about the Dairy West template is at the end of this message, under THE BRAND SYSTEM, HOW WE WRITE and THE PATTERN CATALOG. Read that first and follow it throughout. I've attached the template itself, DairyWest-PowerPoint-Template.pptx, and I may have attached my own data or documents too; read those as well.
STEP 1 — READ, THEN INTERVIEW. Read my data file or document first (not the template) and tell me back, in under 120 words, what you think it says and what the three strongest facts in it are. Then ask me, one question at a time: who the audience is; what decision or action the deck is for; which of those facts is the headline; and anything in the file that must not leave the building.
STEP 2 — PROPOSE THE PLAN. Build the arc around the analysis rather than around a generic template: lead with the finding, then the evidence, then the implication, then the ask. Name which chart or table slide from the catalog fits each exhibit, and say plainly where the data is too thin to carry a slide. Show the numbered plan and wait.
STEP 3 — BUILD. Output the content slide by slide: the slide number from the catalog, its pattern name, then every piece of copy that slide needs, each one labeled — action title, then each heading, body, statistic, label, caption or cell in the order they appear on the slide. Keep titles to 10 words and body copy to roughly 45 words a block; a figure like $1.4M counts as one word. If you can run code, build the deck from the attached DairyWest-PowerPoint-Template.pptx: copy the slides my plan names into a new deck, replace their text in place — never resize, reposition or restyle a shape — replace the sample data in every chart and table, clear the template's speaker notes, and give me the finished .pptx to download with a list of any photos I still need to swap in. If you can't run code, the slide-by-slide copy is enough; I'll paste it into the template.
Write in Dairy West's voice: plainspoken, warm but not sentimental, knowing but never preachy, specific, quietly confident. Short words, short sentences. Our farmers are the guides and our consumers are the heroes — Dairy West is the friendly insider who connects them. Never make Dairy West the hero of a slide. Never invent a number: mark gaps [NEEDS DATA]. Never name a dairy farm family or location unless I confirm written permission; otherwise use a placeholder and flag it. Use only what's in the file. Anything you'd need to assume, mark [NEEDS DATA] and list at the end.
──────────────────────────────────────────────────────────────────────
THE BRAND SYSTEM
Stage 13.333 x 7.5 in (16:9). 0.694 in margin on all four sides.
Grounds Cream #F7F2E6 and Deep Sky #003555. The two primaries carry at
least half of any layout.
Body text Earth #331A06 on light grounds, Cream on dark.
Headline font Gelica, leading 98%. Body font Figtree, leading 140%.
Accent text Roots #BE3900 on light grounds; Daybreak #FFAE00 or Health
#70CFFF on Deep Sky. Never Warmth as text on Cream - it
measures 2.4:1 and fails WCAG at every size.
Fills Warmth #FC7700, Growth #366E44, Daybreak #FFAE00, Health
#70CFFF, Care #FF8FA5, Roots #BE3900, plus the neutrals Mist
#DAD5D1, Dust #B2AA9B, Butter #FFE28C.
Text on fills Dark fills take Cream. Bright fills take Earth or Deep Sky,
never Cream.
Chart series Light grounds: Deep Sky, Warmth, Growth, Daybreak, Health,
Care - in that fixed order, never cycled. Deep Sky grounds:
Health, Daybreak, Growth Tonal #429469, Care, Butter, Warmth.
Icons Material Symbols Rounded, weight 400, grade 0, optical size 48,
from fonts.google.com/icons. One icon color per deck.
Brand elements The herd pattern, the cow, the Holstein spots and the wave.
Spots ring the edges of a slide or carry a photograph inside
them; never one large spot on its own and never single spots
standing in a row, which read as blobs. The herd appears only
where the logo has already been seen: flip it horizontally,
never vertically, and never crop a cow by accident. The cow on
its own always has the wordmark on the same slide. The wave is
one shallow curve across the full width, not a row of bumps. A
tonal cow or wordmark sits only on its own parent color.
Balance Mix the two registers. The playful covers, dividers,
statements and photo layouts mark where a deck opens, turns
and closes; the plain layouts carry the argument.
HOW WE WRITE
Voice Plainspoken. Warm, not sentimental. Knowing, never preachy.
Specific. Quietly confident.
Titles Every slide title is an ACTION TITLE: a complete statement
making the slide's point in 10 words or fewer. "Fluid milk grew
in all four states", never "Fluid milk update".
Pillars Work ladders to one brand pillar, two at most: Natural,
Genuine, Nourishment, Taste.
Claims Say only what can be supported without an asterisk. Never
invent a number - mark gaps [NEEDS DATA].
Farmers Never name a dairy farm family or location without written
permission.
Audience Consumers: warm, light, confident. Farmers and producers:
straight, specific, peer-to-peer. Health professionals:
precise, plain, collegial. Retail and foodservice: direct,
benefit-first. Issues response: calm, active, first-person,
short.
Grammar Real quotes and apostrophes. Em dashes closed up. En dashes for
spans (8:30–9:00). "Real Good" always both words capitalized,
no period.
CHOOSING A PATTERN
The job on the left, the slide numbers on the right.
Open a deck 2-9
Mark a new section 11-15
Say where the meeting is going 17-20
One line they should remember 32-41
A summary a board member could read alone 22, 23
The headline numbers 25, 26, 30
Two to five parallel points 28, 43, 44, 46, 48, 51
People, places or products, with photos 45, 49, 64, 65
A short claim in a container 24, 29, 47, 50
Points too long for columns 53, 54, 55, 57
What we do and do not do 56
One photo, one point 59-63
Order matters 75, 76
Work that repeats 77
Dates people can act on 78, 79, 82
Who does what, when 80
Building an argument step by step 81
A forced choice on two axes 84, 85
Vision, pillars, foundations 86
What depends on what 87
Two states of one thing 68
The cost of your own recommendation 69
Real alternatives 70, 71
Feature by feature 72
Risk, owned 73
Magnitude across categories 89, 91, 97
Change over time 90
Composition, four slices or fewer 92
The same shape for several subjects 93
A chart plus the headline numbers 94
How far along we are 95
Are we on track 96, 101
Numbers that have to be read 99, 100, 102
Geography 104-106
People 108-110
Who decides 111
Someone else's words 112
The decision we need 114
Owners and dates 115
Close 117, 118
An icon 120
A badge, button, tag or rule 121-130
A blank map to color in 131-142
Two measures on different scales get two charts, small multiples, or one
index - never two y-axes on one chart.
THE PATTERN CATALOG
DairyWest-PowerPoint-Template.pptx - 142 slides in 18 sections. Copy the
slide closest to what you need and replace its content. Each slide's speaker
notes name its pattern and the layout it was built on. The black slide that
opens each section is navigation only - never copy it into a deck. The
Component library (slides 120-142) holds icons, badges, buttons,
tags, step markers, rules and blank maps to copy onto any slide. Tags in
brackets mean the slide carries a native PowerPoint chart, table, photo
placeholder or editable map.
Cover slides (2-9): 2 Cover — Spots · 3 Cover — Herd pattern · 4 Cover — photo and wave, Deep Sky · 5 Cover — photo and wave, white · 6 Cover — photo and wave, Growth · 7 Cover — photo and wave, Daybreak · 8 Cover — Deep Sky · 9 Cover — Cream
Section slides (11-15): 11 Section divider — Deep Sky · 12 Section divider — Herd pattern · 13 Section divider — Growth · 14 Section divider — Cream · 15 Section divider — Split
Agenda slides (17-20): 17 Agenda — color cards · 18 Agenda — five numbered rows · 19 Agenda — eight, two columns · 20 Contents with a section tracker
Summary slides (22-30): 22 Executive summary — three cards and a callout · 23 Photo over two color cards · 24 Three takeaways with icons · 25 Three big statistics · 26 Six statistic cards · 27 Split — text, sub-figures and a key insight · 28 Two columns on Deep Sky · 29 Icon columns on Deep Sky · 30 Statistic cards on Deep Sky
Statement slides (32-41): 32 Big statement — Deep Sky · 33 Statement tonal — Growth · 34 Statement tonal — Daybreak · 35 Statement tonal — Warmth · 36 Statement tonal — Care · 37 Statement tonal — Health · 38 Statement tonal — Roots · 39 Statement tonal — Earth · 40 Statement tonal — Holstein · 41 Big statement — Cream
Column slides (43-51): 43 2 parallel columns · 44 3 parallel columns · 45 Three up — circular crops · 46 Three up — color cards · 47 Three icon cards · 48 4 parallel columns · 49 Four up — circular crops · 50 Four icon cards · 51 5 parallel columns
List slides (53-57): 53 Four rows with icons · 54 Five numbered rows · 55 Split — ranked rows and a commentary panel · 56 Two-sided list · 57 Three stacked bands
Imagery slides (59-66): 59 Photo with a color card · 60 Photo with a color card, mirrored · 61 Full-bleed photo with a card · 62 Full-bleed image with a headline band [photo] · 63 Half image, half text [photo] · 64 Three image cards [photo] · 65 Four numbered photo panels [photo] · 66 Image banner over four columns [photo]
Comparison slides (68-73): 68 Before and after panels · 69 Pros and cons with a call · 70 Two options side by side · 71 Three options, one recommended · 72 Feature comparison table [table] · 73 Risk table [table]
Timeline slides (75-82): 75 Three-step chevron · 76 Five-step chevron · 77 Four-stage cycle · 78 Horizontal timeline · 79 Flag timeline · 80 Roadmap / Gantt · 81 Four-rung ladder · 82 Timeline on Deep Sky
Framework slides (84-87): 84 Two-by-two matrix · 85 Three-by-three matrix · 86 Strategy house · 87 Four-tier pyramid
Data slides (89-97): 89 Column chart with commentary [chart] · 90 Line chart with a takeaway [chart] · 91 Bar chart with commentary [chart] · 92 Doughnut chart with a list [chart] · 93 Small multiples — three charts [chart] · 94 Chart with four statistics [chart] · 95 Progress bars against plan · 96 Dashboard [chart] · 97 Chart on Deep Sky [chart]
Table slides (99-102): 99 Data table [table] · 100 Budget table with a total row [table] · 101 Status table with pills · 102 Text-box table
Map slides (104-106): 104 Four-state map with callouts [map] · 105 United States map [map] · 106 World map with a legend [map]
People slides (108-112): 108 Three bios [photo] · 109 Four bios [photo] · 110 Portrait with a profile [photo] · 111 Organization chart · 112 Pull quote with a portrait [photo]
Closing slides (114-115): 114 The ask — three decisions · 115 Next steps and owners [table]
End slides (117-118): 117 Closing · 118 Closing — Spots
Component library (120-142): 120 Icon reference · 121 Numbered badges — filled · 122 Numbered badges — outline · 123 Numbered badges — on Deep Sky · 124 Numbered badges — outline on Deep Sky · 125 Calls to action · 126 Calls to action on Deep Sky · 127 Buttons with icons · 128 Tags & status pills · 129 Step markers & arrows · 130 Rules & dividers · 131 The four-state region, Cream [map] · 132 Region performance at a glance [map] · 133 The four-state region, Deep Sky [map] · 134 The region in national context, Cream [map] · 135 National picture with the numbers that matter [map] · 136 The region in national context, Deep Sky [map] · 137 United States — ready to color [map] · 138 World map, Cream [map] · 139 Export markets [map] · 140 World map, Deep Sky [map] · 141 Continents · 142 Map color palette
LAYOUTS
DairyWest-PowerPoint-Template.pptx carries these 77 layouts, grouped in the same order
as the deck's sections. Use them to add a fresh, empty slide
(Home > New Slide):
Title Slide — Spots
Title Slide — Herd
Title Slide — Wave Deep Sky
Title Slide — Wave White
Title Slide — Wave Growth
Title Slide — Wave Daybreak
Title Slide — Wave
Title Slide — Deep Sky
Title Slide — Cream
Title Slide — Split
Title Slide — Spots Bold
Title Slide — Daybreak
Section Divider — Deep Sky
Section Divider — Herd
Section Divider — Growth
Section Divider — Cream
Section Divider — Split
Section Divider — Cow
Section Divider — Wave Deep Sky
Section Divider — Wave Growth
Section Divider — Wave Daybreak
Section Divider — Wave Care
Agenda — Cards
Agenda
Big Statement
Big Statement — Cream
Big Statement — Herd
Statement Tonal — Growth
Statement Tonal — Daybreak
Statement Tonal — Warmth
Statement Tonal — Care
Statement Tonal — Health
Statement Tonal — Roots
Statement Tonal — Earth
Statement Tonal — Holstein
Statement Block — Growth
Statement Block — Daybreak
Statement Block — Warmth
Statement Block — Care
Statement Block — Health
Statement Block — Roots
Statement Block — Earth
Statement Block — Holstein
Statement Wave — Health
Statement Wave — Warmth
Statement Wave — Care
Title & Content
Two Content
Three Content
Three Up — Circles
Three Up — Color Cards
Four Up — Circles
Panel — Cream
Panel — Deep Sky
Band — Cream
Band — Deep Sky
Split — Cream
Split — Deep Sky
Inset Card — Cream
Inset Card — Deep Sky
Photo — Color Card
Photo — Color Card Left
Photo — Full Bleed Card
Photo — Two Cards
Image — Full Bleed
Image — Half Right
Image — Half Left
Chart — Cream
Chart — Deep Sky
Table
Title Only — Cream
Title Only — Deep Sky
Blank — Cream
Blank — Deep Sky
Closing
Closing — Spots
Closing — WaveClick to copy
Conference talk or keynote
A talk that works in a room, not a document that happens to be projected.
Preview prompt
Build me a Dairy West conference talk using my Dairy West presentation template.
Everything you need about the Dairy West template is at the end of this message, under THE BRAND SYSTEM, HOW WE WRITE and THE PATTERN CATALOG. Read that first and follow it throughout. I've attached the template itself, DairyWest-PowerPoint-Template.pptx, and I may have attached my own data or documents too; read those as well.
STEP 1 — INTERVIEW ME. One question at a time.
1. What conference, what audience, and how long do I have?
2. What's the one idea I want them to leave with?
3. What do I know that this room doesn't?
4. What's the story, example or farm I can tell it through?
5. What will they push back on?
6. What do I want them to do afterward?
Finish by asking how many slides (suggest 12–20 — a talk runs faster than a report) and whether I'll have a lectern or be on my feet.
STEP 2 — PROPOSE THE PLAN. Build for the room: big statements, images and single numbers rather than dense slides. Use the catalog's image and big-statement layouts more than its table layouts. Show the numbered plan and wait.
STEP 3 — BUILD. Output the content slide by slide: the slide number from the catalog, its pattern name, then every piece of copy that slide needs, each one labeled — action title, then each heading, body, statistic, label, caption or cell in the order they appear on the slide. Keep titles to 10 words and body copy to roughly 45 words a block; a figure like $1.4M counts as one word. If you can run code, build the deck from the attached DairyWest-PowerPoint-Template.pptx: copy the slides my plan names into a new deck, replace their text in place — never resize, reposition or restyle a shape — replace the sample data in every chart and table, clear the template's speaker notes, and give me the finished .pptx to download with a list of any photos I still need to swap in. If you can't run code, the slide-by-slide copy is enough; I'll paste it into the template.
Then write speaker notes for every slide: 30–60 spoken words that add the story or the number behind the number, never reading the slide aloud. If you built the .pptx, put them in each slide's notes, replacing the template's notes.
Write in Dairy West's voice: plainspoken, warm but not sentimental, knowing but never preachy, specific, quietly confident. Short words, short sentences. Our farmers are the guides and our consumers are the heroes — Dairy West is the friendly insider who connects them. Never make Dairy West the hero of a slide. Never invent a number: mark gaps [NEEDS DATA]. Never name a dairy farm family or location unless I confirm written permission; otherwise use a placeholder and flag it.
──────────────────────────────────────────────────────────────────────
THE BRAND SYSTEM
Stage 13.333 x 7.5 in (16:9). 0.694 in margin on all four sides.
Grounds Cream #F7F2E6 and Deep Sky #003555. The two primaries carry at
least half of any layout.
Body text Earth #331A06 on light grounds, Cream on dark.
Headline font Gelica, leading 98%. Body font Figtree, leading 140%.
Accent text Roots #BE3900 on light grounds; Daybreak #FFAE00 or Health
#70CFFF on Deep Sky. Never Warmth as text on Cream - it
measures 2.4:1 and fails WCAG at every size.
Fills Warmth #FC7700, Growth #366E44, Daybreak #FFAE00, Health
#70CFFF, Care #FF8FA5, Roots #BE3900, plus the neutrals Mist
#DAD5D1, Dust #B2AA9B, Butter #FFE28C.
Text on fills Dark fills take Cream. Bright fills take Earth or Deep Sky,
never Cream.
Chart series Light grounds: Deep Sky, Warmth, Growth, Daybreak, Health,
Care - in that fixed order, never cycled. Deep Sky grounds:
Health, Daybreak, Growth Tonal #429469, Care, Butter, Warmth.
Icons Material Symbols Rounded, weight 400, grade 0, optical size 48,
from fonts.google.com/icons. One icon color per deck.
Brand elements The herd pattern, the cow, the Holstein spots and the wave.
Spots ring the edges of a slide or carry a photograph inside
them; never one large spot on its own and never single spots
standing in a row, which read as blobs. The herd appears only
where the logo has already been seen: flip it horizontally,
never vertically, and never crop a cow by accident. The cow on
its own always has the wordmark on the same slide. The wave is
one shallow curve across the full width, not a row of bumps. A
tonal cow or wordmark sits only on its own parent color.
Balance Mix the two registers. The playful covers, dividers,
statements and photo layouts mark where a deck opens, turns
and closes; the plain layouts carry the argument.
HOW WE WRITE
Voice Plainspoken. Warm, not sentimental. Knowing, never preachy.
Specific. Quietly confident.
Titles Every slide title is an ACTION TITLE: a complete statement
making the slide's point in 10 words or fewer. "Fluid milk grew
in all four states", never "Fluid milk update".
Pillars Work ladders to one brand pillar, two at most: Natural,
Genuine, Nourishment, Taste.
Claims Say only what can be supported without an asterisk. Never
invent a number - mark gaps [NEEDS DATA].
Farmers Never name a dairy farm family or location without written
permission.
Audience Consumers: warm, light, confident. Farmers and producers:
straight, specific, peer-to-peer. Health professionals:
precise, plain, collegial. Retail and foodservice: direct,
benefit-first. Issues response: calm, active, first-person,
short.
Grammar Real quotes and apostrophes. Em dashes closed up. En dashes for
spans (8:30–9:00). "Real Good" always both words capitalized,
no period.
CHOOSING A PATTERN
The job on the left, the slide numbers on the right.
Open a deck 2-9
Mark a new section 11-15
Say where the meeting is going 17-20
One line they should remember 32-41
A summary a board member could read alone 22, 23
The headline numbers 25, 26, 30
Two to five parallel points 28, 43, 44, 46, 48, 51
People, places or products, with photos 45, 49, 64, 65
A short claim in a container 24, 29, 47, 50
Points too long for columns 53, 54, 55, 57
What we do and do not do 56
One photo, one point 59-63
Order matters 75, 76
Work that repeats 77
Dates people can act on 78, 79, 82
Who does what, when 80
Building an argument step by step 81
A forced choice on two axes 84, 85
Vision, pillars, foundations 86
What depends on what 87
Two states of one thing 68
The cost of your own recommendation 69
Real alternatives 70, 71
Feature by feature 72
Risk, owned 73
Magnitude across categories 89, 91, 97
Change over time 90
Composition, four slices or fewer 92
The same shape for several subjects 93
A chart plus the headline numbers 94
How far along we are 95
Are we on track 96, 101
Numbers that have to be read 99, 100, 102
Geography 104-106
People 108-110
Who decides 111
Someone else's words 112
The decision we need 114
Owners and dates 115
Close 117, 118
An icon 120
A badge, button, tag or rule 121-130
A blank map to color in 131-142
Two measures on different scales get two charts, small multiples, or one
index - never two y-axes on one chart.
THE PATTERN CATALOG
DairyWest-PowerPoint-Template.pptx - 142 slides in 18 sections. Copy the
slide closest to what you need and replace its content. Each slide's speaker
notes name its pattern and the layout it was built on. The black slide that
opens each section is navigation only - never copy it into a deck. The
Component library (slides 120-142) holds icons, badges, buttons,
tags, step markers, rules and blank maps to copy onto any slide. Tags in
brackets mean the slide carries a native PowerPoint chart, table, photo
placeholder or editable map.
Cover slides (2-9): 2 Cover — Spots · 3 Cover — Herd pattern · 4 Cover — photo and wave, Deep Sky · 5 Cover — photo and wave, white · 6 Cover — photo and wave, Growth · 7 Cover — photo and wave, Daybreak · 8 Cover — Deep Sky · 9 Cover — Cream
Section slides (11-15): 11 Section divider — Deep Sky · 12 Section divider — Herd pattern · 13 Section divider — Growth · 14 Section divider — Cream · 15 Section divider — Split
Agenda slides (17-20): 17 Agenda — color cards · 18 Agenda — five numbered rows · 19 Agenda — eight, two columns · 20 Contents with a section tracker
Summary slides (22-30): 22 Executive summary — three cards and a callout · 23 Photo over two color cards · 24 Three takeaways with icons · 25 Three big statistics · 26 Six statistic cards · 27 Split — text, sub-figures and a key insight · 28 Two columns on Deep Sky · 29 Icon columns on Deep Sky · 30 Statistic cards on Deep Sky
Statement slides (32-41): 32 Big statement — Deep Sky · 33 Statement tonal — Growth · 34 Statement tonal — Daybreak · 35 Statement tonal — Warmth · 36 Statement tonal — Care · 37 Statement tonal — Health · 38 Statement tonal — Roots · 39 Statement tonal — Earth · 40 Statement tonal — Holstein · 41 Big statement — Cream
Column slides (43-51): 43 2 parallel columns · 44 3 parallel columns · 45 Three up — circular crops · 46 Three up — color cards · 47 Three icon cards · 48 4 parallel columns · 49 Four up — circular crops · 50 Four icon cards · 51 5 parallel columns
List slides (53-57): 53 Four rows with icons · 54 Five numbered rows · 55 Split — ranked rows and a commentary panel · 56 Two-sided list · 57 Three stacked bands
Imagery slides (59-66): 59 Photo with a color card · 60 Photo with a color card, mirrored · 61 Full-bleed photo with a card · 62 Full-bleed image with a headline band [photo] · 63 Half image, half text [photo] · 64 Three image cards [photo] · 65 Four numbered photo panels [photo] · 66 Image banner over four columns [photo]
Comparison slides (68-73): 68 Before and after panels · 69 Pros and cons with a call · 70 Two options side by side · 71 Three options, one recommended · 72 Feature comparison table [table] · 73 Risk table [table]
Timeline slides (75-82): 75 Three-step chevron · 76 Five-step chevron · 77 Four-stage cycle · 78 Horizontal timeline · 79 Flag timeline · 80 Roadmap / Gantt · 81 Four-rung ladder · 82 Timeline on Deep Sky
Framework slides (84-87): 84 Two-by-two matrix · 85 Three-by-three matrix · 86 Strategy house · 87 Four-tier pyramid
Data slides (89-97): 89 Column chart with commentary [chart] · 90 Line chart with a takeaway [chart] · 91 Bar chart with commentary [chart] · 92 Doughnut chart with a list [chart] · 93 Small multiples — three charts [chart] · 94 Chart with four statistics [chart] · 95 Progress bars against plan · 96 Dashboard [chart] · 97 Chart on Deep Sky [chart]
Table slides (99-102): 99 Data table [table] · 100 Budget table with a total row [table] · 101 Status table with pills · 102 Text-box table
Map slides (104-106): 104 Four-state map with callouts [map] · 105 United States map [map] · 106 World map with a legend [map]
People slides (108-112): 108 Three bios [photo] · 109 Four bios [photo] · 110 Portrait with a profile [photo] · 111 Organization chart · 112 Pull quote with a portrait [photo]
Closing slides (114-115): 114 The ask — three decisions · 115 Next steps and owners [table]
End slides (117-118): 117 Closing · 118 Closing — Spots
Component library (120-142): 120 Icon reference · 121 Numbered badges — filled · 122 Numbered badges — outline · 123 Numbered badges — on Deep Sky · 124 Numbered badges — outline on Deep Sky · 125 Calls to action · 126 Calls to action on Deep Sky · 127 Buttons with icons · 128 Tags & status pills · 129 Step markers & arrows · 130 Rules & dividers · 131 The four-state region, Cream [map] · 132 Region performance at a glance [map] · 133 The four-state region, Deep Sky [map] · 134 The region in national context, Cream [map] · 135 National picture with the numbers that matter [map] · 136 The region in national context, Deep Sky [map] · 137 United States — ready to color [map] · 138 World map, Cream [map] · 139 Export markets [map] · 140 World map, Deep Sky [map] · 141 Continents · 142 Map color palette
LAYOUTS
DairyWest-PowerPoint-Template.pptx carries these 77 layouts, grouped in the same order
as the deck's sections. Use them to add a fresh, empty slide
(Home > New Slide):
Title Slide — Spots
Title Slide — Herd
Title Slide — Wave Deep Sky
Title Slide — Wave White
Title Slide — Wave Growth
Title Slide — Wave Daybreak
Title Slide — Wave
Title Slide — Deep Sky
Title Slide — Cream
Title Slide — Split
Title Slide — Spots Bold
Title Slide — Daybreak
Section Divider — Deep Sky
Section Divider — Herd
Section Divider — Growth
Section Divider — Cream
Section Divider — Split
Section Divider — Cow
Section Divider — Wave Deep Sky
Section Divider — Wave Growth
Section Divider — Wave Daybreak
Section Divider — Wave Care
Agenda — Cards
Agenda
Big Statement
Big Statement — Cream
Big Statement — Herd
Statement Tonal — Growth
Statement Tonal — Daybreak
Statement Tonal — Warmth
Statement Tonal — Care
Statement Tonal — Health
Statement Tonal — Roots
Statement Tonal — Earth
Statement Tonal — Holstein
Statement Block — Growth
Statement Block — Daybreak
Statement Block — Warmth
Statement Block — Care
Statement Block — Health
Statement Block — Roots
Statement Block — Earth
Statement Block — Holstein
Statement Wave — Health
Statement Wave — Warmth
Statement Wave — Care
Title & Content
Two Content
Three Content
Three Up — Circles
Three Up — Color Cards
Four Up — Circles
Panel — Cream
Panel — Deep Sky
Band — Cream
Band — Deep Sky
Split — Cream
Split — Deep Sky
Inset Card — Cream
Inset Card — Deep Sky
Photo — Color Card
Photo — Color Card Left
Photo — Full Bleed Card
Photo — Two Cards
Image — Full Bleed
Image — Half Right
Image — Half Left
Chart — Cream
Chart — Deep Sky
Table
Title Only — Cream
Title Only — Deep Sky
Blank — Cream
Blank — Deep Sky
Closing
Closing — Spots
Closing — WaveClick to copy
Then keep going in the same chat
Once your deck is built, you don’t need another prompt. Type a follow-up like one of these. Click one to copy it.
Fix a deck I have
Attach your deck. These tighten it, shorten it, check it and get you ready to present it.
Tighten my draft
Claim titles, plain words, Dairy West voice and copy that fits its boxes, in one pass.
Preview prompt
Tighten my Dairy West deck. I've attached it, or I'll paste the slide titles and content.
Everything you need about the Dairy West template is at the end of this message, under THE BRAND SYSTEM, HOW WE WRITE and THE PATTERN CATALOG. Read that first and follow it throughout.
Work through every slide in one pass:
1. TITLES — rewrite every topic label as an action title: a complete statement of 10 words or fewer making that slide's point. Keep the ones that already work.
2. FIT — cut copy to fit: titles 10 words or fewer, body copy roughly 45 words a block; a figure like $1.4M counts as one word. Cut wind-ups, hedges and double verbs first ("serves to support" → "supports"). If something important can't fit, tell me it needs its own slide instead of burying it.
3. VOICE — plainspoken, warm but not sentimental, knowing but never preachy, specific, quietly confident. Flag anything that makes Dairy West the hero instead of the farmer or the consumer.
4. PLAIN WORDS — replace internal shorthand, acronyms and category language with plain words, unless this audience really uses the term.
5. NO MACHINE TELLS — cut "delve", "leverage", "robust", "seamless", "landscape", empty triplets, "it's not X, it's Y" and sentences that all run the same length. Stay professional; don't overcorrect into casual.
Keep every fact and every number. Never invent a number: mark gaps [NEEDS DATA]. Never name a dairy farm family or location unless I confirm written permission; otherwise use a placeholder and flag it.
Output slide by slide: the slide number, BEFORE → AFTER for each piece of copy that changed, and one line on anything meaningful you cut. Finish with the new titles top to bottom so I can check they read as one argument, and flag any slide with no point — it's probably an appendix slide or a cut.
If my deck is attached as a .pptx and you can run code, make the changes in that file: edit the text in place — never resize, reposition or restyle a shape — and give me the updated .pptx to download.
──────────────────────────────────────────────────────────────────────
THE BRAND SYSTEM
Stage 13.333 x 7.5 in (16:9). 0.694 in margin on all four sides.
Grounds Cream #F7F2E6 and Deep Sky #003555. The two primaries carry at
least half of any layout.
Body text Earth #331A06 on light grounds, Cream on dark.
Headline font Gelica, leading 98%. Body font Figtree, leading 140%.
Accent text Roots #BE3900 on light grounds; Daybreak #FFAE00 or Health
#70CFFF on Deep Sky. Never Warmth as text on Cream - it
measures 2.4:1 and fails WCAG at every size.
Fills Warmth #FC7700, Growth #366E44, Daybreak #FFAE00, Health
#70CFFF, Care #FF8FA5, Roots #BE3900, plus the neutrals Mist
#DAD5D1, Dust #B2AA9B, Butter #FFE28C.
Text on fills Dark fills take Cream. Bright fills take Earth or Deep Sky,
never Cream.
Chart series Light grounds: Deep Sky, Warmth, Growth, Daybreak, Health,
Care - in that fixed order, never cycled. Deep Sky grounds:
Health, Daybreak, Growth Tonal #429469, Care, Butter, Warmth.
Icons Material Symbols Rounded, weight 400, grade 0, optical size 48,
from fonts.google.com/icons. One icon color per deck.
Brand elements The herd pattern, the cow, the Holstein spots and the wave.
Spots ring the edges of a slide or carry a photograph inside
them; never one large spot on its own and never single spots
standing in a row, which read as blobs. The herd appears only
where the logo has already been seen: flip it horizontally,
never vertically, and never crop a cow by accident. The cow on
its own always has the wordmark on the same slide. The wave is
one shallow curve across the full width, not a row of bumps. A
tonal cow or wordmark sits only on its own parent color.
Balance Mix the two registers. The playful covers, dividers,
statements and photo layouts mark where a deck opens, turns
and closes; the plain layouts carry the argument.
HOW WE WRITE
Voice Plainspoken. Warm, not sentimental. Knowing, never preachy.
Specific. Quietly confident.
Titles Every slide title is an ACTION TITLE: a complete statement
making the slide's point in 10 words or fewer. "Fluid milk grew
in all four states", never "Fluid milk update".
Pillars Work ladders to one brand pillar, two at most: Natural,
Genuine, Nourishment, Taste.
Claims Say only what can be supported without an asterisk. Never
invent a number - mark gaps [NEEDS DATA].
Farmers Never name a dairy farm family or location without written
permission.
Audience Consumers: warm, light, confident. Farmers and producers:
straight, specific, peer-to-peer. Health professionals:
precise, plain, collegial. Retail and foodservice: direct,
benefit-first. Issues response: calm, active, first-person,
short.
Grammar Real quotes and apostrophes. Em dashes closed up. En dashes for
spans (8:30–9:00). "Real Good" always both words capitalized,
no period.
CHOOSING A PATTERN
The job on the left, the slide numbers on the right.
Open a deck 2-9
Mark a new section 11-15
Say where the meeting is going 17-20
One line they should remember 32-41
A summary a board member could read alone 22, 23
The headline numbers 25, 26, 30
Two to five parallel points 28, 43, 44, 46, 48, 51
People, places or products, with photos 45, 49, 64, 65
A short claim in a container 24, 29, 47, 50
Points too long for columns 53, 54, 55, 57
What we do and do not do 56
One photo, one point 59-63
Order matters 75, 76
Work that repeats 77
Dates people can act on 78, 79, 82
Who does what, when 80
Building an argument step by step 81
A forced choice on two axes 84, 85
Vision, pillars, foundations 86
What depends on what 87
Two states of one thing 68
The cost of your own recommendation 69
Real alternatives 70, 71
Feature by feature 72
Risk, owned 73
Magnitude across categories 89, 91, 97
Change over time 90
Composition, four slices or fewer 92
The same shape for several subjects 93
A chart plus the headline numbers 94
How far along we are 95
Are we on track 96, 101
Numbers that have to be read 99, 100, 102
Geography 104-106
People 108-110
Who decides 111
Someone else's words 112
The decision we need 114
Owners and dates 115
Close 117, 118
An icon 120
A badge, button, tag or rule 121-130
A blank map to color in 131-142
Two measures on different scales get two charts, small multiples, or one
index - never two y-axes on one chart.
THE PATTERN CATALOG
DairyWest-PowerPoint-Template.pptx - 142 slides in 18 sections. Copy the
slide closest to what you need and replace its content. Each slide's speaker
notes name its pattern and the layout it was built on. The black slide that
opens each section is navigation only - never copy it into a deck. The
Component library (slides 120-142) holds icons, badges, buttons,
tags, step markers, rules and blank maps to copy onto any slide. Tags in
brackets mean the slide carries a native PowerPoint chart, table, photo
placeholder or editable map.
Cover slides (2-9): 2 Cover — Spots · 3 Cover — Herd pattern · 4 Cover — photo and wave, Deep Sky · 5 Cover — photo and wave, white · 6 Cover — photo and wave, Growth · 7 Cover — photo and wave, Daybreak · 8 Cover — Deep Sky · 9 Cover — Cream
Section slides (11-15): 11 Section divider — Deep Sky · 12 Section divider — Herd pattern · 13 Section divider — Growth · 14 Section divider — Cream · 15 Section divider — Split
Agenda slides (17-20): 17 Agenda — color cards · 18 Agenda — five numbered rows · 19 Agenda — eight, two columns · 20 Contents with a section tracker
Summary slides (22-30): 22 Executive summary — three cards and a callout · 23 Photo over two color cards · 24 Three takeaways with icons · 25 Three big statistics · 26 Six statistic cards · 27 Split — text, sub-figures and a key insight · 28 Two columns on Deep Sky · 29 Icon columns on Deep Sky · 30 Statistic cards on Deep Sky
Statement slides (32-41): 32 Big statement — Deep Sky · 33 Statement tonal — Growth · 34 Statement tonal — Daybreak · 35 Statement tonal — Warmth · 36 Statement tonal — Care · 37 Statement tonal — Health · 38 Statement tonal — Roots · 39 Statement tonal — Earth · 40 Statement tonal — Holstein · 41 Big statement — Cream
Column slides (43-51): 43 2 parallel columns · 44 3 parallel columns · 45 Three up — circular crops · 46 Three up — color cards · 47 Three icon cards · 48 4 parallel columns · 49 Four up — circular crops · 50 Four icon cards · 51 5 parallel columns
List slides (53-57): 53 Four rows with icons · 54 Five numbered rows · 55 Split — ranked rows and a commentary panel · 56 Two-sided list · 57 Three stacked bands
Imagery slides (59-66): 59 Photo with a color card · 60 Photo with a color card, mirrored · 61 Full-bleed photo with a card · 62 Full-bleed image with a headline band [photo] · 63 Half image, half text [photo] · 64 Three image cards [photo] · 65 Four numbered photo panels [photo] · 66 Image banner over four columns [photo]
Comparison slides (68-73): 68 Before and after panels · 69 Pros and cons with a call · 70 Two options side by side · 71 Three options, one recommended · 72 Feature comparison table [table] · 73 Risk table [table]
Timeline slides (75-82): 75 Three-step chevron · 76 Five-step chevron · 77 Four-stage cycle · 78 Horizontal timeline · 79 Flag timeline · 80 Roadmap / Gantt · 81 Four-rung ladder · 82 Timeline on Deep Sky
Framework slides (84-87): 84 Two-by-two matrix · 85 Three-by-three matrix · 86 Strategy house · 87 Four-tier pyramid
Data slides (89-97): 89 Column chart with commentary [chart] · 90 Line chart with a takeaway [chart] · 91 Bar chart with commentary [chart] · 92 Doughnut chart with a list [chart] · 93 Small multiples — three charts [chart] · 94 Chart with four statistics [chart] · 95 Progress bars against plan · 96 Dashboard [chart] · 97 Chart on Deep Sky [chart]
Table slides (99-102): 99 Data table [table] · 100 Budget table with a total row [table] · 101 Status table with pills · 102 Text-box table
Map slides (104-106): 104 Four-state map with callouts [map] · 105 United States map [map] · 106 World map with a legend [map]
People slides (108-112): 108 Three bios [photo] · 109 Four bios [photo] · 110 Portrait with a profile [photo] · 111 Organization chart · 112 Pull quote with a portrait [photo]
Closing slides (114-115): 114 The ask — three decisions · 115 Next steps and owners [table]
End slides (117-118): 117 Closing · 118 Closing — Spots
Component library (120-142): 120 Icon reference · 121 Numbered badges — filled · 122 Numbered badges — outline · 123 Numbered badges — on Deep Sky · 124 Numbered badges — outline on Deep Sky · 125 Calls to action · 126 Calls to action on Deep Sky · 127 Buttons with icons · 128 Tags & status pills · 129 Step markers & arrows · 130 Rules & dividers · 131 The four-state region, Cream [map] · 132 Region performance at a glance [map] · 133 The four-state region, Deep Sky [map] · 134 The region in national context, Cream [map] · 135 National picture with the numbers that matter [map] · 136 The region in national context, Deep Sky [map] · 137 United States — ready to color [map] · 138 World map, Cream [map] · 139 Export markets [map] · 140 World map, Deep Sky [map] · 141 Continents · 142 Map color palette
LAYOUTS
DairyWest-PowerPoint-Template.pptx carries these 77 layouts, grouped in the same order
as the deck's sections. Use them to add a fresh, empty slide
(Home > New Slide):
Title Slide — Spots
Title Slide — Herd
Title Slide — Wave Deep Sky
Title Slide — Wave White
Title Slide — Wave Growth
Title Slide — Wave Daybreak
Title Slide — Wave
Title Slide — Deep Sky
Title Slide — Cream
Title Slide — Split
Title Slide — Spots Bold
Title Slide — Daybreak
Section Divider — Deep Sky
Section Divider — Herd
Section Divider — Growth
Section Divider — Cream
Section Divider — Split
Section Divider — Cow
Section Divider — Wave Deep Sky
Section Divider — Wave Growth
Section Divider — Wave Daybreak
Section Divider — Wave Care
Agenda — Cards
Agenda
Big Statement
Big Statement — Cream
Big Statement — Herd
Statement Tonal — Growth
Statement Tonal — Daybreak
Statement Tonal — Warmth
Statement Tonal — Care
Statement Tonal — Health
Statement Tonal — Roots
Statement Tonal — Earth
Statement Tonal — Holstein
Statement Block — Growth
Statement Block — Daybreak
Statement Block — Warmth
Statement Block — Care
Statement Block — Health
Statement Block — Roots
Statement Block — Earth
Statement Block — Holstein
Statement Wave — Health
Statement Wave — Warmth
Statement Wave — Care
Title & Content
Two Content
Three Content
Three Up — Circles
Three Up — Color Cards
Four Up — Circles
Panel — Cream
Panel — Deep Sky
Band — Cream
Band — Deep Sky
Split — Cream
Split — Deep Sky
Inset Card — Cream
Inset Card — Deep Sky
Photo — Color Card
Photo — Color Card Left
Photo — Full Bleed Card
Photo — Two Cards
Image — Full Bleed
Image — Half Right
Image — Half Left
Chart — Cream
Chart — Deep Sky
Table
Title Only — Cream
Title Only — Deep Sky
Blank — Cream
Blank — Deep Sky
Closing
Closing — Spots
Closing — WaveClick to copy
Shorten it
Fewer slides and all of the argument. You say how many.
Preview prompt
Shorten my Dairy West deck. I've attached it, or I'll paste the slide titles and content.
Everything you need about the Dairy West template is at the end of this message, under THE BRAND SYSTEM, HOW WE WRITE and THE PATTERN CATALOG. Read that first and follow it throughout.
Ask me first how many slides or minutes I have and who it's for, unless I've already said.
Then cut it to that length without losing the argument. Show me the surviving running order with the catalog slide for each; what merged into what; what became one sentence in the speaker notes; and what moved to the appendix. For every slide you cut, give the one-line "so what" that wasn't strong enough to keep it. Then name the one thing that really got lost — there's always one — and tell me whether it matters. Don't shrink type or cram slides to hit the number; every slide still keeps to the limits: titles 10 words or fewer, body copy roughly 45 words a block.
Keep every fact and every number. Never invent a number: mark gaps [NEEDS DATA]. Never name a dairy farm family or location unless I confirm written permission; otherwise use a placeholder and flag it.
If my deck is attached as a .pptx and you can run code, build the shorter version: delete the cut slides, edit the text of the slides that stay in place — never resize, reposition or restyle a shape — and give me the .pptx to download.
──────────────────────────────────────────────────────────────────────
THE BRAND SYSTEM
Stage 13.333 x 7.5 in (16:9). 0.694 in margin on all four sides.
Grounds Cream #F7F2E6 and Deep Sky #003555. The two primaries carry at
least half of any layout.
Body text Earth #331A06 on light grounds, Cream on dark.
Headline font Gelica, leading 98%. Body font Figtree, leading 140%.
Accent text Roots #BE3900 on light grounds; Daybreak #FFAE00 or Health
#70CFFF on Deep Sky. Never Warmth as text on Cream - it
measures 2.4:1 and fails WCAG at every size.
Fills Warmth #FC7700, Growth #366E44, Daybreak #FFAE00, Health
#70CFFF, Care #FF8FA5, Roots #BE3900, plus the neutrals Mist
#DAD5D1, Dust #B2AA9B, Butter #FFE28C.
Text on fills Dark fills take Cream. Bright fills take Earth or Deep Sky,
never Cream.
Chart series Light grounds: Deep Sky, Warmth, Growth, Daybreak, Health,
Care - in that fixed order, never cycled. Deep Sky grounds:
Health, Daybreak, Growth Tonal #429469, Care, Butter, Warmth.
Icons Material Symbols Rounded, weight 400, grade 0, optical size 48,
from fonts.google.com/icons. One icon color per deck.
Brand elements The herd pattern, the cow, the Holstein spots and the wave.
Spots ring the edges of a slide or carry a photograph inside
them; never one large spot on its own and never single spots
standing in a row, which read as blobs. The herd appears only
where the logo has already been seen: flip it horizontally,
never vertically, and never crop a cow by accident. The cow on
its own always has the wordmark on the same slide. The wave is
one shallow curve across the full width, not a row of bumps. A
tonal cow or wordmark sits only on its own parent color.
Balance Mix the two registers. The playful covers, dividers,
statements and photo layouts mark where a deck opens, turns
and closes; the plain layouts carry the argument.
HOW WE WRITE
Voice Plainspoken. Warm, not sentimental. Knowing, never preachy.
Specific. Quietly confident.
Titles Every slide title is an ACTION TITLE: a complete statement
making the slide's point in 10 words or fewer. "Fluid milk grew
in all four states", never "Fluid milk update".
Pillars Work ladders to one brand pillar, two at most: Natural,
Genuine, Nourishment, Taste.
Claims Say only what can be supported without an asterisk. Never
invent a number - mark gaps [NEEDS DATA].
Farmers Never name a dairy farm family or location without written
permission.
Audience Consumers: warm, light, confident. Farmers and producers:
straight, specific, peer-to-peer. Health professionals:
precise, plain, collegial. Retail and foodservice: direct,
benefit-first. Issues response: calm, active, first-person,
short.
Grammar Real quotes and apostrophes. Em dashes closed up. En dashes for
spans (8:30–9:00). "Real Good" always both words capitalized,
no period.
CHOOSING A PATTERN
The job on the left, the slide numbers on the right.
Open a deck 2-9
Mark a new section 11-15
Say where the meeting is going 17-20
One line they should remember 32-41
A summary a board member could read alone 22, 23
The headline numbers 25, 26, 30
Two to five parallel points 28, 43, 44, 46, 48, 51
People, places or products, with photos 45, 49, 64, 65
A short claim in a container 24, 29, 47, 50
Points too long for columns 53, 54, 55, 57
What we do and do not do 56
One photo, one point 59-63
Order matters 75, 76
Work that repeats 77
Dates people can act on 78, 79, 82
Who does what, when 80
Building an argument step by step 81
A forced choice on two axes 84, 85
Vision, pillars, foundations 86
What depends on what 87
Two states of one thing 68
The cost of your own recommendation 69
Real alternatives 70, 71
Feature by feature 72
Risk, owned 73
Magnitude across categories 89, 91, 97
Change over time 90
Composition, four slices or fewer 92
The same shape for several subjects 93
A chart plus the headline numbers 94
How far along we are 95
Are we on track 96, 101
Numbers that have to be read 99, 100, 102
Geography 104-106
People 108-110
Who decides 111
Someone else's words 112
The decision we need 114
Owners and dates 115
Close 117, 118
An icon 120
A badge, button, tag or rule 121-130
A blank map to color in 131-142
Two measures on different scales get two charts, small multiples, or one
index - never two y-axes on one chart.
THE PATTERN CATALOG
DairyWest-PowerPoint-Template.pptx - 142 slides in 18 sections. Copy the
slide closest to what you need and replace its content. Each slide's speaker
notes name its pattern and the layout it was built on. The black slide that
opens each section is navigation only - never copy it into a deck. The
Component library (slides 120-142) holds icons, badges, buttons,
tags, step markers, rules and blank maps to copy onto any slide. Tags in
brackets mean the slide carries a native PowerPoint chart, table, photo
placeholder or editable map.
Cover slides (2-9): 2 Cover — Spots · 3 Cover — Herd pattern · 4 Cover — photo and wave, Deep Sky · 5 Cover — photo and wave, white · 6 Cover — photo and wave, Growth · 7 Cover — photo and wave, Daybreak · 8 Cover — Deep Sky · 9 Cover — Cream
Section slides (11-15): 11 Section divider — Deep Sky · 12 Section divider — Herd pattern · 13 Section divider — Growth · 14 Section divider — Cream · 15 Section divider — Split
Agenda slides (17-20): 17 Agenda — color cards · 18 Agenda — five numbered rows · 19 Agenda — eight, two columns · 20 Contents with a section tracker
Summary slides (22-30): 22 Executive summary — three cards and a callout · 23 Photo over two color cards · 24 Three takeaways with icons · 25 Three big statistics · 26 Six statistic cards · 27 Split — text, sub-figures and a key insight · 28 Two columns on Deep Sky · 29 Icon columns on Deep Sky · 30 Statistic cards on Deep Sky
Statement slides (32-41): 32 Big statement — Deep Sky · 33 Statement tonal — Growth · 34 Statement tonal — Daybreak · 35 Statement tonal — Warmth · 36 Statement tonal — Care · 37 Statement tonal — Health · 38 Statement tonal — Roots · 39 Statement tonal — Earth · 40 Statement tonal — Holstein · 41 Big statement — Cream
Column slides (43-51): 43 2 parallel columns · 44 3 parallel columns · 45 Three up — circular crops · 46 Three up — color cards · 47 Three icon cards · 48 4 parallel columns · 49 Four up — circular crops · 50 Four icon cards · 51 5 parallel columns
List slides (53-57): 53 Four rows with icons · 54 Five numbered rows · 55 Split — ranked rows and a commentary panel · 56 Two-sided list · 57 Three stacked bands
Imagery slides (59-66): 59 Photo with a color card · 60 Photo with a color card, mirrored · 61 Full-bleed photo with a card · 62 Full-bleed image with a headline band [photo] · 63 Half image, half text [photo] · 64 Three image cards [photo] · 65 Four numbered photo panels [photo] · 66 Image banner over four columns [photo]
Comparison slides (68-73): 68 Before and after panels · 69 Pros and cons with a call · 70 Two options side by side · 71 Three options, one recommended · 72 Feature comparison table [table] · 73 Risk table [table]
Timeline slides (75-82): 75 Three-step chevron · 76 Five-step chevron · 77 Four-stage cycle · 78 Horizontal timeline · 79 Flag timeline · 80 Roadmap / Gantt · 81 Four-rung ladder · 82 Timeline on Deep Sky
Framework slides (84-87): 84 Two-by-two matrix · 85 Three-by-three matrix · 86 Strategy house · 87 Four-tier pyramid
Data slides (89-97): 89 Column chart with commentary [chart] · 90 Line chart with a takeaway [chart] · 91 Bar chart with commentary [chart] · 92 Doughnut chart with a list [chart] · 93 Small multiples — three charts [chart] · 94 Chart with four statistics [chart] · 95 Progress bars against plan · 96 Dashboard [chart] · 97 Chart on Deep Sky [chart]
Table slides (99-102): 99 Data table [table] · 100 Budget table with a total row [table] · 101 Status table with pills · 102 Text-box table
Map slides (104-106): 104 Four-state map with callouts [map] · 105 United States map [map] · 106 World map with a legend [map]
People slides (108-112): 108 Three bios [photo] · 109 Four bios [photo] · 110 Portrait with a profile [photo] · 111 Organization chart · 112 Pull quote with a portrait [photo]
Closing slides (114-115): 114 The ask — three decisions · 115 Next steps and owners [table]
End slides (117-118): 117 Closing · 118 Closing — Spots
Component library (120-142): 120 Icon reference · 121 Numbered badges — filled · 122 Numbered badges — outline · 123 Numbered badges — on Deep Sky · 124 Numbered badges — outline on Deep Sky · 125 Calls to action · 126 Calls to action on Deep Sky · 127 Buttons with icons · 128 Tags & status pills · 129 Step markers & arrows · 130 Rules & dividers · 131 The four-state region, Cream [map] · 132 Region performance at a glance [map] · 133 The four-state region, Deep Sky [map] · 134 The region in national context, Cream [map] · 135 National picture with the numbers that matter [map] · 136 The region in national context, Deep Sky [map] · 137 United States — ready to color [map] · 138 World map, Cream [map] · 139 Export markets [map] · 140 World map, Deep Sky [map] · 141 Continents · 142 Map color palette
LAYOUTS
DairyWest-PowerPoint-Template.pptx carries these 77 layouts, grouped in the same order
as the deck's sections. Use them to add a fresh, empty slide
(Home > New Slide):
Title Slide — Spots
Title Slide — Herd
Title Slide — Wave Deep Sky
Title Slide — Wave White
Title Slide — Wave Growth
Title Slide — Wave Daybreak
Title Slide — Wave
Title Slide — Deep Sky
Title Slide — Cream
Title Slide — Split
Title Slide — Spots Bold
Title Slide — Daybreak
Section Divider — Deep Sky
Section Divider — Herd
Section Divider — Growth
Section Divider — Cream
Section Divider — Split
Section Divider — Cow
Section Divider — Wave Deep Sky
Section Divider — Wave Growth
Section Divider — Wave Daybreak
Section Divider — Wave Care
Agenda — Cards
Agenda
Big Statement
Big Statement — Cream
Big Statement — Herd
Statement Tonal — Growth
Statement Tonal — Daybreak
Statement Tonal — Warmth
Statement Tonal — Care
Statement Tonal — Health
Statement Tonal — Roots
Statement Tonal — Earth
Statement Tonal — Holstein
Statement Block — Growth
Statement Block — Daybreak
Statement Block — Warmth
Statement Block — Care
Statement Block — Health
Statement Block — Roots
Statement Block — Earth
Statement Block — Holstein
Statement Wave — Health
Statement Wave — Warmth
Statement Wave — Care
Title & Content
Two Content
Three Content
Three Up — Circles
Three Up — Color Cards
Four Up — Circles
Panel — Cream
Panel — Deep Sky
Band — Cream
Band — Deep Sky
Split — Cream
Split — Deep Sky
Inset Card — Cream
Inset Card — Deep Sky
Photo — Color Card
Photo — Color Card Left
Photo — Full Bleed Card
Photo — Two Cards
Image — Full Bleed
Image — Half Right
Image — Half Left
Chart — Cream
Chart — Deep Sky
Table
Title Only — Cream
Title Only — Deep Sky
Blank — Cream
Blank — Deep Sky
Closing
Closing — Spots
Closing — WaveClick to copy
Move an old deck into the template
A legacy deck, rebuilt slide by slide on the right Dairy West layouts.
Preview prompt
I'm moving an old deck into the Dairy West template. I've attached the old deck, or I'll paste its slide titles and content. I've also attached DairyWest-PowerPoint-Template.pptx.
Everything you need about the Dairy West template is at the end of this message, under THE BRAND SYSTEM, HOW WE WRITE and THE PATTERN CATALOG. Read that first and follow it throughout.
For each old slide: the slide from the catalog that fits, the content rewritten into that slide's slots (titles 10 words or fewer, body copy roughly 45 words a block), and anything that won't survive the move. Where the old deck used a layout the template doesn't have, tell me the nearest brand-correct alternative instead of inventing one. Flag anything that looks like a tagline, program name or claim so I can confirm it's still current. Every title becomes an action title of 10 words or fewer.
Keep every fact and every number. Never invent a number: mark gaps [NEEDS DATA]. Never name a dairy farm family or location unless I confirm written permission; otherwise use a placeholder and flag it.
If you can run code, build the new deck from the attached template: copy the slides you chose into a new deck, replace their text in place — never resize, reposition or restyle a shape — replace the sample data in every chart and table, clear the template's speaker notes, and give me the finished .pptx to download with a list of any photos I still need to swap in. If you can't run code, give me the copy slide by slide and I'll paste it in.
──────────────────────────────────────────────────────────────────────
THE BRAND SYSTEM
Stage 13.333 x 7.5 in (16:9). 0.694 in margin on all four sides.
Grounds Cream #F7F2E6 and Deep Sky #003555. The two primaries carry at
least half of any layout.
Body text Earth #331A06 on light grounds, Cream on dark.
Headline font Gelica, leading 98%. Body font Figtree, leading 140%.
Accent text Roots #BE3900 on light grounds; Daybreak #FFAE00 or Health
#70CFFF on Deep Sky. Never Warmth as text on Cream - it
measures 2.4:1 and fails WCAG at every size.
Fills Warmth #FC7700, Growth #366E44, Daybreak #FFAE00, Health
#70CFFF, Care #FF8FA5, Roots #BE3900, plus the neutrals Mist
#DAD5D1, Dust #B2AA9B, Butter #FFE28C.
Text on fills Dark fills take Cream. Bright fills take Earth or Deep Sky,
never Cream.
Chart series Light grounds: Deep Sky, Warmth, Growth, Daybreak, Health,
Care - in that fixed order, never cycled. Deep Sky grounds:
Health, Daybreak, Growth Tonal #429469, Care, Butter, Warmth.
Icons Material Symbols Rounded, weight 400, grade 0, optical size 48,
from fonts.google.com/icons. One icon color per deck.
Brand elements The herd pattern, the cow, the Holstein spots and the wave.
Spots ring the edges of a slide or carry a photograph inside
them; never one large spot on its own and never single spots
standing in a row, which read as blobs. The herd appears only
where the logo has already been seen: flip it horizontally,
never vertically, and never crop a cow by accident. The cow on
its own always has the wordmark on the same slide. The wave is
one shallow curve across the full width, not a row of bumps. A
tonal cow or wordmark sits only on its own parent color.
Balance Mix the two registers. The playful covers, dividers,
statements and photo layouts mark where a deck opens, turns
and closes; the plain layouts carry the argument.
HOW WE WRITE
Voice Plainspoken. Warm, not sentimental. Knowing, never preachy.
Specific. Quietly confident.
Titles Every slide title is an ACTION TITLE: a complete statement
making the slide's point in 10 words or fewer. "Fluid milk grew
in all four states", never "Fluid milk update".
Pillars Work ladders to one brand pillar, two at most: Natural,
Genuine, Nourishment, Taste.
Claims Say only what can be supported without an asterisk. Never
invent a number - mark gaps [NEEDS DATA].
Farmers Never name a dairy farm family or location without written
permission.
Audience Consumers: warm, light, confident. Farmers and producers:
straight, specific, peer-to-peer. Health professionals:
precise, plain, collegial. Retail and foodservice: direct,
benefit-first. Issues response: calm, active, first-person,
short.
Grammar Real quotes and apostrophes. Em dashes closed up. En dashes for
spans (8:30–9:00). "Real Good" always both words capitalized,
no period.
CHOOSING A PATTERN
The job on the left, the slide numbers on the right.
Open a deck 2-9
Mark a new section 11-15
Say where the meeting is going 17-20
One line they should remember 32-41
A summary a board member could read alone 22, 23
The headline numbers 25, 26, 30
Two to five parallel points 28, 43, 44, 46, 48, 51
People, places or products, with photos 45, 49, 64, 65
A short claim in a container 24, 29, 47, 50
Points too long for columns 53, 54, 55, 57
What we do and do not do 56
One photo, one point 59-63
Order matters 75, 76
Work that repeats 77
Dates people can act on 78, 79, 82
Who does what, when 80
Building an argument step by step 81
A forced choice on two axes 84, 85
Vision, pillars, foundations 86
What depends on what 87
Two states of one thing 68
The cost of your own recommendation 69
Real alternatives 70, 71
Feature by feature 72
Risk, owned 73
Magnitude across categories 89, 91, 97
Change over time 90
Composition, four slices or fewer 92
The same shape for several subjects 93
A chart plus the headline numbers 94
How far along we are 95
Are we on track 96, 101
Numbers that have to be read 99, 100, 102
Geography 104-106
People 108-110
Who decides 111
Someone else's words 112
The decision we need 114
Owners and dates 115
Close 117, 118
An icon 120
A badge, button, tag or rule 121-130
A blank map to color in 131-142
Two measures on different scales get two charts, small multiples, or one
index - never two y-axes on one chart.
THE PATTERN CATALOG
DairyWest-PowerPoint-Template.pptx - 142 slides in 18 sections. Copy the
slide closest to what you need and replace its content. Each slide's speaker
notes name its pattern and the layout it was built on. The black slide that
opens each section is navigation only - never copy it into a deck. The
Component library (slides 120-142) holds icons, badges, buttons,
tags, step markers, rules and blank maps to copy onto any slide. Tags in
brackets mean the slide carries a native PowerPoint chart, table, photo
placeholder or editable map.
Cover slides (2-9): 2 Cover — Spots · 3 Cover — Herd pattern · 4 Cover — photo and wave, Deep Sky · 5 Cover — photo and wave, white · 6 Cover — photo and wave, Growth · 7 Cover — photo and wave, Daybreak · 8 Cover — Deep Sky · 9 Cover — Cream
Section slides (11-15): 11 Section divider — Deep Sky · 12 Section divider — Herd pattern · 13 Section divider — Growth · 14 Section divider — Cream · 15 Section divider — Split
Agenda slides (17-20): 17 Agenda — color cards · 18 Agenda — five numbered rows · 19 Agenda — eight, two columns · 20 Contents with a section tracker
Summary slides (22-30): 22 Executive summary — three cards and a callout · 23 Photo over two color cards · 24 Three takeaways with icons · 25 Three big statistics · 26 Six statistic cards · 27 Split — text, sub-figures and a key insight · 28 Two columns on Deep Sky · 29 Icon columns on Deep Sky · 30 Statistic cards on Deep Sky
Statement slides (32-41): 32 Big statement — Deep Sky · 33 Statement tonal — Growth · 34 Statement tonal — Daybreak · 35 Statement tonal — Warmth · 36 Statement tonal — Care · 37 Statement tonal — Health · 38 Statement tonal — Roots · 39 Statement tonal — Earth · 40 Statement tonal — Holstein · 41 Big statement — Cream
Column slides (43-51): 43 2 parallel columns · 44 3 parallel columns · 45 Three up — circular crops · 46 Three up — color cards · 47 Three icon cards · 48 4 parallel columns · 49 Four up — circular crops · 50 Four icon cards · 51 5 parallel columns
List slides (53-57): 53 Four rows with icons · 54 Five numbered rows · 55 Split — ranked rows and a commentary panel · 56 Two-sided list · 57 Three stacked bands
Imagery slides (59-66): 59 Photo with a color card · 60 Photo with a color card, mirrored · 61 Full-bleed photo with a card · 62 Full-bleed image with a headline band [photo] · 63 Half image, half text [photo] · 64 Three image cards [photo] · 65 Four numbered photo panels [photo] · 66 Image banner over four columns [photo]
Comparison slides (68-73): 68 Before and after panels · 69 Pros and cons with a call · 70 Two options side by side · 71 Three options, one recommended · 72 Feature comparison table [table] · 73 Risk table [table]
Timeline slides (75-82): 75 Three-step chevron · 76 Five-step chevron · 77 Four-stage cycle · 78 Horizontal timeline · 79 Flag timeline · 80 Roadmap / Gantt · 81 Four-rung ladder · 82 Timeline on Deep Sky
Framework slides (84-87): 84 Two-by-two matrix · 85 Three-by-three matrix · 86 Strategy house · 87 Four-tier pyramid
Data slides (89-97): 89 Column chart with commentary [chart] · 90 Line chart with a takeaway [chart] · 91 Bar chart with commentary [chart] · 92 Doughnut chart with a list [chart] · 93 Small multiples — three charts [chart] · 94 Chart with four statistics [chart] · 95 Progress bars against plan · 96 Dashboard [chart] · 97 Chart on Deep Sky [chart]
Table slides (99-102): 99 Data table [table] · 100 Budget table with a total row [table] · 101 Status table with pills · 102 Text-box table
Map slides (104-106): 104 Four-state map with callouts [map] · 105 United States map [map] · 106 World map with a legend [map]
People slides (108-112): 108 Three bios [photo] · 109 Four bios [photo] · 110 Portrait with a profile [photo] · 111 Organization chart · 112 Pull quote with a portrait [photo]
Closing slides (114-115): 114 The ask — three decisions · 115 Next steps and owners [table]
End slides (117-118): 117 Closing · 118 Closing — Spots
Component library (120-142): 120 Icon reference · 121 Numbered badges — filled · 122 Numbered badges — outline · 123 Numbered badges — on Deep Sky · 124 Numbered badges — outline on Deep Sky · 125 Calls to action · 126 Calls to action on Deep Sky · 127 Buttons with icons · 128 Tags & status pills · 129 Step markers & arrows · 130 Rules & dividers · 131 The four-state region, Cream [map] · 132 Region performance at a glance [map] · 133 The four-state region, Deep Sky [map] · 134 The region in national context, Cream [map] · 135 National picture with the numbers that matter [map] · 136 The region in national context, Deep Sky [map] · 137 United States — ready to color [map] · 138 World map, Cream [map] · 139 Export markets [map] · 140 World map, Deep Sky [map] · 141 Continents · 142 Map color palette
LAYOUTS
DairyWest-PowerPoint-Template.pptx carries these 77 layouts, grouped in the same order
as the deck's sections. Use them to add a fresh, empty slide
(Home > New Slide):
Title Slide — Spots
Title Slide — Herd
Title Slide — Wave Deep Sky
Title Slide — Wave White
Title Slide — Wave Growth
Title Slide — Wave Daybreak
Title Slide — Wave
Title Slide — Deep Sky
Title Slide — Cream
Title Slide — Split
Title Slide — Spots Bold
Title Slide — Daybreak
Section Divider — Deep Sky
Section Divider — Herd
Section Divider — Growth
Section Divider — Cream
Section Divider — Split
Section Divider — Cow
Section Divider — Wave Deep Sky
Section Divider — Wave Growth
Section Divider — Wave Daybreak
Section Divider — Wave Care
Agenda — Cards
Agenda
Big Statement
Big Statement — Cream
Big Statement — Herd
Statement Tonal — Growth
Statement Tonal — Daybreak
Statement Tonal — Warmth
Statement Tonal — Care
Statement Tonal — Health
Statement Tonal — Roots
Statement Tonal — Earth
Statement Tonal — Holstein
Statement Block — Growth
Statement Block — Daybreak
Statement Block — Warmth
Statement Block — Care
Statement Block — Health
Statement Block — Roots
Statement Block — Earth
Statement Block — Holstein
Statement Wave — Health
Statement Wave — Warmth
Statement Wave — Care
Title & Content
Two Content
Three Content
Three Up — Circles
Three Up — Color Cards
Four Up — Circles
Panel — Cream
Panel — Deep Sky
Band — Cream
Band — Deep Sky
Split — Cream
Split — Deep Sky
Inset Card — Cream
Inset Card — Deep Sky
Photo — Color Card
Photo — Color Card Left
Photo — Full Bleed Card
Photo — Two Cards
Image — Full Bleed
Image — Half Right
Image — Half Left
Chart — Cream
Chart — Deep Sky
Table
Title Only — Cream
Title Only — Deep Sky
Blank — Cream
Blank — Deep Sky
Closing
Closing — Spots
Closing — WaveClick to copy
Check it before it goes out
Placeholders, numbers, claims and permissions. The last scan before it leaves the building.
Preview prompt
Run a final check on my Dairy West deck before it leaves the building. I've attached it, or I'll paste the slide titles and content.
Everything you need about the Dairy West template is at the end of this message, under THE BRAND SYSTEM, HOW WE WRITE and THE PATTERN CATALOG. Read that first and follow it throughout.
Give me three lists.
BLOCKERS — fix before it goes out. One line each, as "Slide N — issue — fix": every [NEEDS DATA]; every placeholder, including sample chart data and sample figures left over from the template; every unresolved bracket; every number without a source or a time period (such as FY2025 or Q3 2026); every named farm family or location without cleared written permission; every nutrition, health or environmental claim without tight sourcing; anything that compares dairy favorably to another food, because the brand doesn't do that; and any claim that would need an asterisk.
CONSISTENCY — as "Slide N vs Slide M — what conflicts — which is probably right": the same figure stated two ways; rounding, units, date formats and percentages without a base that drift; totals that don't add; names, titles and program names styled differently; a claim one slide makes and a later slide undercuts.
CLEANUP — not blocking: weak titles, terms that drift, tone breaks, slides that could go.
Be exhaustive. A missed blocker costs us in front of the audience. End with one number standard for this deck — decimal places, units and how we write time periods.
──────────────────────────────────────────────────────────────────────
THE BRAND SYSTEM
Stage 13.333 x 7.5 in (16:9). 0.694 in margin on all four sides.
Grounds Cream #F7F2E6 and Deep Sky #003555. The two primaries carry at
least half of any layout.
Body text Earth #331A06 on light grounds, Cream on dark.
Headline font Gelica, leading 98%. Body font Figtree, leading 140%.
Accent text Roots #BE3900 on light grounds; Daybreak #FFAE00 or Health
#70CFFF on Deep Sky. Never Warmth as text on Cream - it
measures 2.4:1 and fails WCAG at every size.
Fills Warmth #FC7700, Growth #366E44, Daybreak #FFAE00, Health
#70CFFF, Care #FF8FA5, Roots #BE3900, plus the neutrals Mist
#DAD5D1, Dust #B2AA9B, Butter #FFE28C.
Text on fills Dark fills take Cream. Bright fills take Earth or Deep Sky,
never Cream.
Chart series Light grounds: Deep Sky, Warmth, Growth, Daybreak, Health,
Care - in that fixed order, never cycled. Deep Sky grounds:
Health, Daybreak, Growth Tonal #429469, Care, Butter, Warmth.
Icons Material Symbols Rounded, weight 400, grade 0, optical size 48,
from fonts.google.com/icons. One icon color per deck.
Brand elements The herd pattern, the cow, the Holstein spots and the wave.
Spots ring the edges of a slide or carry a photograph inside
them; never one large spot on its own and never single spots
standing in a row, which read as blobs. The herd appears only
where the logo has already been seen: flip it horizontally,
never vertically, and never crop a cow by accident. The cow on
its own always has the wordmark on the same slide. The wave is
one shallow curve across the full width, not a row of bumps. A
tonal cow or wordmark sits only on its own parent color.
Balance Mix the two registers. The playful covers, dividers,
statements and photo layouts mark where a deck opens, turns
and closes; the plain layouts carry the argument.
HOW WE WRITE
Voice Plainspoken. Warm, not sentimental. Knowing, never preachy.
Specific. Quietly confident.
Titles Every slide title is an ACTION TITLE: a complete statement
making the slide's point in 10 words or fewer. "Fluid milk grew
in all four states", never "Fluid milk update".
Pillars Work ladders to one brand pillar, two at most: Natural,
Genuine, Nourishment, Taste.
Claims Say only what can be supported without an asterisk. Never
invent a number - mark gaps [NEEDS DATA].
Farmers Never name a dairy farm family or location without written
permission.
Audience Consumers: warm, light, confident. Farmers and producers:
straight, specific, peer-to-peer. Health professionals:
precise, plain, collegial. Retail and foodservice: direct,
benefit-first. Issues response: calm, active, first-person,
short.
Grammar Real quotes and apostrophes. Em dashes closed up. En dashes for
spans (8:30–9:00). "Real Good" always both words capitalized,
no period.
CHOOSING A PATTERN
The job on the left, the slide numbers on the right.
Open a deck 2-9
Mark a new section 11-15
Say where the meeting is going 17-20
One line they should remember 32-41
A summary a board member could read alone 22, 23
The headline numbers 25, 26, 30
Two to five parallel points 28, 43, 44, 46, 48, 51
People, places or products, with photos 45, 49, 64, 65
A short claim in a container 24, 29, 47, 50
Points too long for columns 53, 54, 55, 57
What we do and do not do 56
One photo, one point 59-63
Order matters 75, 76
Work that repeats 77
Dates people can act on 78, 79, 82
Who does what, when 80
Building an argument step by step 81
A forced choice on two axes 84, 85
Vision, pillars, foundations 86
What depends on what 87
Two states of one thing 68
The cost of your own recommendation 69
Real alternatives 70, 71
Feature by feature 72
Risk, owned 73
Magnitude across categories 89, 91, 97
Change over time 90
Composition, four slices or fewer 92
The same shape for several subjects 93
A chart plus the headline numbers 94
How far along we are 95
Are we on track 96, 101
Numbers that have to be read 99, 100, 102
Geography 104-106
People 108-110
Who decides 111
Someone else's words 112
The decision we need 114
Owners and dates 115
Close 117, 118
An icon 120
A badge, button, tag or rule 121-130
A blank map to color in 131-142
Two measures on different scales get two charts, small multiples, or one
index - never two y-axes on one chart.
THE PATTERN CATALOG
DairyWest-PowerPoint-Template.pptx - 142 slides in 18 sections. Copy the
slide closest to what you need and replace its content. Each slide's speaker
notes name its pattern and the layout it was built on. The black slide that
opens each section is navigation only - never copy it into a deck. The
Component library (slides 120-142) holds icons, badges, buttons,
tags, step markers, rules and blank maps to copy onto any slide. Tags in
brackets mean the slide carries a native PowerPoint chart, table, photo
placeholder or editable map.
Cover slides (2-9): 2 Cover — Spots · 3 Cover — Herd pattern · 4 Cover — photo and wave, Deep Sky · 5 Cover — photo and wave, white · 6 Cover — photo and wave, Growth · 7 Cover — photo and wave, Daybreak · 8 Cover — Deep Sky · 9 Cover — Cream
Section slides (11-15): 11 Section divider — Deep Sky · 12 Section divider — Herd pattern · 13 Section divider — Growth · 14 Section divider — Cream · 15 Section divider — Split
Agenda slides (17-20): 17 Agenda — color cards · 18 Agenda — five numbered rows · 19 Agenda — eight, two columns · 20 Contents with a section tracker
Summary slides (22-30): 22 Executive summary — three cards and a callout · 23 Photo over two color cards · 24 Three takeaways with icons · 25 Three big statistics · 26 Six statistic cards · 27 Split — text, sub-figures and a key insight · 28 Two columns on Deep Sky · 29 Icon columns on Deep Sky · 30 Statistic cards on Deep Sky
Statement slides (32-41): 32 Big statement — Deep Sky · 33 Statement tonal — Growth · 34 Statement tonal — Daybreak · 35 Statement tonal — Warmth · 36 Statement tonal — Care · 37 Statement tonal — Health · 38 Statement tonal — Roots · 39 Statement tonal — Earth · 40 Statement tonal — Holstein · 41 Big statement — Cream
Column slides (43-51): 43 2 parallel columns · 44 3 parallel columns · 45 Three up — circular crops · 46 Three up — color cards · 47 Three icon cards · 48 4 parallel columns · 49 Four up — circular crops · 50 Four icon cards · 51 5 parallel columns
List slides (53-57): 53 Four rows with icons · 54 Five numbered rows · 55 Split — ranked rows and a commentary panel · 56 Two-sided list · 57 Three stacked bands
Imagery slides (59-66): 59 Photo with a color card · 60 Photo with a color card, mirrored · 61 Full-bleed photo with a card · 62 Full-bleed image with a headline band [photo] · 63 Half image, half text [photo] · 64 Three image cards [photo] · 65 Four numbered photo panels [photo] · 66 Image banner over four columns [photo]
Comparison slides (68-73): 68 Before and after panels · 69 Pros and cons with a call · 70 Two options side by side · 71 Three options, one recommended · 72 Feature comparison table [table] · 73 Risk table [table]
Timeline slides (75-82): 75 Three-step chevron · 76 Five-step chevron · 77 Four-stage cycle · 78 Horizontal timeline · 79 Flag timeline · 80 Roadmap / Gantt · 81 Four-rung ladder · 82 Timeline on Deep Sky
Framework slides (84-87): 84 Two-by-two matrix · 85 Three-by-three matrix · 86 Strategy house · 87 Four-tier pyramid
Data slides (89-97): 89 Column chart with commentary [chart] · 90 Line chart with a takeaway [chart] · 91 Bar chart with commentary [chart] · 92 Doughnut chart with a list [chart] · 93 Small multiples — three charts [chart] · 94 Chart with four statistics [chart] · 95 Progress bars against plan · 96 Dashboard [chart] · 97 Chart on Deep Sky [chart]
Table slides (99-102): 99 Data table [table] · 100 Budget table with a total row [table] · 101 Status table with pills · 102 Text-box table
Map slides (104-106): 104 Four-state map with callouts [map] · 105 United States map [map] · 106 World map with a legend [map]
People slides (108-112): 108 Three bios [photo] · 109 Four bios [photo] · 110 Portrait with a profile [photo] · 111 Organization chart · 112 Pull quote with a portrait [photo]
Closing slides (114-115): 114 The ask — three decisions · 115 Next steps and owners [table]
End slides (117-118): 117 Closing · 118 Closing — Spots
Component library (120-142): 120 Icon reference · 121 Numbered badges — filled · 122 Numbered badges — outline · 123 Numbered badges — on Deep Sky · 124 Numbered badges — outline on Deep Sky · 125 Calls to action · 126 Calls to action on Deep Sky · 127 Buttons with icons · 128 Tags & status pills · 129 Step markers & arrows · 130 Rules & dividers · 131 The four-state region, Cream [map] · 132 Region performance at a glance [map] · 133 The four-state region, Deep Sky [map] · 134 The region in national context, Cream [map] · 135 National picture with the numbers that matter [map] · 136 The region in national context, Deep Sky [map] · 137 United States — ready to color [map] · 138 World map, Cream [map] · 139 Export markets [map] · 140 World map, Deep Sky [map] · 141 Continents · 142 Map color palette
LAYOUTS
DairyWest-PowerPoint-Template.pptx carries these 77 layouts, grouped in the same order
as the deck's sections. Use them to add a fresh, empty slide
(Home > New Slide):
Title Slide — Spots
Title Slide — Herd
Title Slide — Wave Deep Sky
Title Slide — Wave White
Title Slide — Wave Growth
Title Slide — Wave Daybreak
Title Slide — Wave
Title Slide — Deep Sky
Title Slide — Cream
Title Slide — Split
Title Slide — Spots Bold
Title Slide — Daybreak
Section Divider — Deep Sky
Section Divider — Herd
Section Divider — Growth
Section Divider — Cream
Section Divider — Split
Section Divider — Cow
Section Divider — Wave Deep Sky
Section Divider — Wave Growth
Section Divider — Wave Daybreak
Section Divider — Wave Care
Agenda — Cards
Agenda
Big Statement
Big Statement — Cream
Big Statement — Herd
Statement Tonal — Growth
Statement Tonal — Daybreak
Statement Tonal — Warmth
Statement Tonal — Care
Statement Tonal — Health
Statement Tonal — Roots
Statement Tonal — Earth
Statement Tonal — Holstein
Statement Block — Growth
Statement Block — Daybreak
Statement Block — Warmth
Statement Block — Care
Statement Block — Health
Statement Block — Roots
Statement Block — Earth
Statement Block — Holstein
Statement Wave — Health
Statement Wave — Warmth
Statement Wave — Care
Title & Content
Two Content
Three Content
Three Up — Circles
Three Up — Color Cards
Four Up — Circles
Panel — Cream
Panel — Deep Sky
Band — Cream
Band — Deep Sky
Split — Cream
Split — Deep Sky
Inset Card — Cream
Inset Card — Deep Sky
Photo — Color Card
Photo — Color Card Left
Photo — Full Bleed Card
Photo — Two Cards
Image — Full Bleed
Image — Half Right
Image — Half Left
Chart — Cream
Chart — Deep Sky
Table
Title Only — Cream
Title Only — Deep Sky
Blank — Cream
Blank — Deep Sky
Closing
Closing — Spots
Closing — WaveClick to copy
Prep me for the room
The toughest reader, the 15 hardest questions and every objection, with answers.
Preview prompt
Prepare me to present my Dairy West deck. I've attached it, or I'll paste the slide titles and content. Ask me who's in the room and how long I have, unless I've said.
Everything you need about how Dairy West writes is at the end of this message, under HOW WE WRITE. Follow it throughout.
1. THE TOUGHEST READER — read the deck as the hardest person in that room: the board's finance chair, a skeptical producer whose money paid for this work, a partner's category buyer — pick from what I tell you. Name the three weakest claims and where you'd push, every number you'd challenge, what's missing that someone experienced would expect, and the moment you'd check out. For each, give the strongest honest response or the fix.
2. THE 15 HARDEST QUESTIONS — ordered by likelihood × damage. For each: a spoken answer of about 40 words, the slide to jump to, and whether I need a backup slide that doesn't exist yet. Include two about what the deck doesn't say, one uncomfortable one about money and one about something that didn't work.
3. OBJECTIONS — for each: who raises it, what they actually mean, the strongest honest response, and whether that belongs on a slide, in the notes or only in the room. Separate the ones I can answer from the ones where the honest answer is "you're right, and here's what we'd do about it."
End with: would this room back it, and what turns a no into a yes?
──────────────────────────────────────────────────────────────────────
HOW WE WRITE
Voice Plainspoken. Warm, not sentimental. Knowing, never preachy.
Specific. Quietly confident.
Titles Every slide title is an ACTION TITLE: a complete statement
making the slide's point in 10 words or fewer. "Fluid milk grew
in all four states", never "Fluid milk update".
Pillars Work ladders to one brand pillar, two at most: Natural,
Genuine, Nourishment, Taste.
Claims Say only what can be supported without an asterisk. Never
invent a number - mark gaps [NEEDS DATA].
Farmers Never name a dairy farm family or location without written
permission.
Audience Consumers: warm, light, confident. Farmers and producers:
straight, specific, peer-to-peer. Health professionals:
precise, plain, collegial. Retail and foodservice: direct,
benefit-first. Issues response: calm, active, first-person,
short.
Grammar Real quotes and apostrophes. Em dashes closed up. En dashes for
spans (8:30–9:00). "Real Good" always both words capitalized,
no period.Click to copy
Turn it into something else
Attach a finished deck to get the email, memo, newsletter, new version or talk track that goes with it.
Deck to email
The email that goes with the deck, plus a one-line version for chat.
Preview prompt
Turn my Dairy West deck into the email that goes with it. I've attached the finished deck, or I'll paste its content. Ask me: who it's going to, our relationship, and whether the email requests the meeting, summarizes it, or chases a decision.
Everything you need about how Dairy West writes is at the end of this message, under HOW WE WRITE. Follow it throughout.
Write it: a subject line that states the point, never "Following up"; 150 words at most; the strongest number in the first two sentences; one clear ask with a date. Then a one-line version for a text or a chat message. Keep every fact and every number. Never invent a number: mark gaps [NEEDS DATA]. Never name a dairy farm family or location unless I confirm written permission; otherwise use a placeholder and flag it.
──────────────────────────────────────────────────────────────────────
HOW WE WRITE
Voice Plainspoken. Warm, not sentimental. Knowing, never preachy.
Specific. Quietly confident.
Titles Every slide title is an ACTION TITLE: a complete statement
making the slide's point in 10 words or fewer. "Fluid milk grew
in all four states", never "Fluid milk update".
Pillars Work ladders to one brand pillar, two at most: Natural,
Genuine, Nourishment, Taste.
Claims Say only what can be supported without an asterisk. Never
invent a number - mark gaps [NEEDS DATA].
Farmers Never name a dairy farm family or location without written
permission.
Audience Consumers: warm, light, confident. Farmers and producers:
straight, specific, peer-to-peer. Health professionals:
precise, plain, collegial. Retail and foodservice: direct,
benefit-first. Issues response: calm, active, first-person,
short.
Grammar Real quotes and apostrophes. Em dashes closed up. En dashes for
spans (8:30–9:00). "Real Good" always both words capitalized,
no period.Click to copy
Deck to one-page memo
For the reader who would rather not sit through slides.
Preview prompt
Turn my Dairy West deck into a one-page memo. I've attached the finished deck, or I'll paste its content.
Everything you need about how Dairy West writes is at the end of this message, under HOW WE WRITE. Follow it throughout.
Structure: the conclusion in the first two sentences; three short sections of evidence with a subhead each; the ask with a date; and anything unresolved listed plainly at the end. 500 words at most, no bullets where a sentence would do. Keep every fact and every number. Never invent a number: mark gaps [NEEDS DATA]. Never name a dairy farm family or location unless I confirm written permission; otherwise use a placeholder and flag it.
──────────────────────────────────────────────────────────────────────
HOW WE WRITE
Voice Plainspoken. Warm, not sentimental. Knowing, never preachy.
Specific. Quietly confident.
Titles Every slide title is an ACTION TITLE: a complete statement
making the slide's point in 10 words or fewer. "Fluid milk grew
in all four states", never "Fluid milk update".
Pillars Work ladders to one brand pillar, two at most: Natural,
Genuine, Nourishment, Taste.
Claims Say only what can be supported without an asterisk. Never
invent a number - mark gaps [NEEDS DATA].
Farmers Never name a dairy farm family or location without written
permission.
Audience Consumers: warm, light, confident. Farmers and producers:
straight, specific, peer-to-peer. Health professionals:
precise, plain, collegial. Retail and foodservice: direct,
benefit-first. Issues response: calm, active, first-person,
short.
Grammar Real quotes and apostrophes. Em dashes closed up. En dashes for
spans (8:30–9:00). "Real Good" always both words capitalized,
no period.Click to copy
Deck to producer newsletter
The same news, in the form producers actually read.
Preview prompt
Turn my Dairy West deck into a short piece for a producer newsletter. I've attached the finished deck, or I'll paste its content.
Everything you need about how Dairy West writes is at the end of this message, under HOW WE WRITE. Follow it throughout.
350 words at most. Lead with what the investment returned, in a number. Then what we did, what we learned and what's next. Straight, specific and peer-to-peer — no marketing language, no adjectives doing a number's job. End with where to ask questions. Then give me a 30-word version for the top of an email. Keep every fact and every number. Never invent a number: mark gaps [NEEDS DATA]. Never name a dairy farm family or location unless I confirm written permission; otherwise use a placeholder and flag it.
──────────────────────────────────────────────────────────────────────
HOW WE WRITE
Voice Plainspoken. Warm, not sentimental. Knowing, never preachy.
Specific. Quietly confident.
Titles Every slide title is an ACTION TITLE: a complete statement
making the slide's point in 10 words or fewer. "Fluid milk grew
in all four states", never "Fluid milk update".
Pillars Work ladders to one brand pillar, two at most: Natural,
Genuine, Nourishment, Taste.
Claims Say only what can be supported without an asterisk. Never
invent a number - mark gaps [NEEDS DATA].
Farmers Never name a dairy farm family or location without written
permission.
Audience Consumers: warm, light, confident. Farmers and producers:
straight, specific, peer-to-peer. Health professionals:
precise, plain, collegial. Retail and foodservice: direct,
benefit-first. Issues response: calm, active, first-person,
short.
Grammar Real quotes and apostrophes. Em dashes closed up. En dashes for
spans (8:30–9:00). "Real Good" always both words capitalized,
no period.Click to copy
A version for a different room
An exec cut, a pre-read that works without you, or the same deck for a new audience.
Preview prompt
Make a new version of my Dairy West deck. I've attached the finished deck, or I'll paste its content.
Everything you need about the Dairy West template is at the end of this message, under THE BRAND SYSTEM, HOW WE WRITE and THE PATTERN CATALOG. Read that first and follow it throughout.
First ask me which version I need, unless I've said:
A. THE EXEC VERSION — for an audience one level more senior with less time. Six slides at most. Lead with the conclusion. Replace process with outcome, detail with the number that stands for it, and options with a recommendation. Keep every figure that supports the ask and drop every figure that only shows work. List what moved to the appendix.
B. THE PRE-READ — a deck that works without me in the room. Every title states its point. Anything I'd have said out loud goes onto the slide, inside the limits: titles 10 words or fewer, body copy roughly 45 words a block. Add the context a cold reader needs. Then tell me which slides only worked because I was there to explain them.
C. A DIFFERENT AUDIENCE — tell me which slides work as they are; which need the tone shifted and how, using the audience rules in HOW WE WRITE; which need different evidence; and which must go. Then hunt for leftovers — anything naming the old audience, old dates or old asks — and list every one.
Output the new version slide by slide: the slide number from the catalog, its pattern name, then every piece of copy, labeled. Keep every fact and every number. Never invent a number: mark gaps [NEEDS DATA]. Never name a dairy farm family or location unless I confirm written permission; otherwise use a placeholder and flag it.
If my deck is attached as a .pptx and you can run code, make the changes in that file: edit the text in place — never resize, reposition or restyle a shape — and give me the updated .pptx to download.
──────────────────────────────────────────────────────────────────────
THE BRAND SYSTEM
Stage 13.333 x 7.5 in (16:9). 0.694 in margin on all four sides.
Grounds Cream #F7F2E6 and Deep Sky #003555. The two primaries carry at
least half of any layout.
Body text Earth #331A06 on light grounds, Cream on dark.
Headline font Gelica, leading 98%. Body font Figtree, leading 140%.
Accent text Roots #BE3900 on light grounds; Daybreak #FFAE00 or Health
#70CFFF on Deep Sky. Never Warmth as text on Cream - it
measures 2.4:1 and fails WCAG at every size.
Fills Warmth #FC7700, Growth #366E44, Daybreak #FFAE00, Health
#70CFFF, Care #FF8FA5, Roots #BE3900, plus the neutrals Mist
#DAD5D1, Dust #B2AA9B, Butter #FFE28C.
Text on fills Dark fills take Cream. Bright fills take Earth or Deep Sky,
never Cream.
Chart series Light grounds: Deep Sky, Warmth, Growth, Daybreak, Health,
Care - in that fixed order, never cycled. Deep Sky grounds:
Health, Daybreak, Growth Tonal #429469, Care, Butter, Warmth.
Icons Material Symbols Rounded, weight 400, grade 0, optical size 48,
from fonts.google.com/icons. One icon color per deck.
Brand elements The herd pattern, the cow, the Holstein spots and the wave.
Spots ring the edges of a slide or carry a photograph inside
them; never one large spot on its own and never single spots
standing in a row, which read as blobs. The herd appears only
where the logo has already been seen: flip it horizontally,
never vertically, and never crop a cow by accident. The cow on
its own always has the wordmark on the same slide. The wave is
one shallow curve across the full width, not a row of bumps. A
tonal cow or wordmark sits only on its own parent color.
Balance Mix the two registers. The playful covers, dividers,
statements and photo layouts mark where a deck opens, turns
and closes; the plain layouts carry the argument.
HOW WE WRITE
Voice Plainspoken. Warm, not sentimental. Knowing, never preachy.
Specific. Quietly confident.
Titles Every slide title is an ACTION TITLE: a complete statement
making the slide's point in 10 words or fewer. "Fluid milk grew
in all four states", never "Fluid milk update".
Pillars Work ladders to one brand pillar, two at most: Natural,
Genuine, Nourishment, Taste.
Claims Say only what can be supported without an asterisk. Never
invent a number - mark gaps [NEEDS DATA].
Farmers Never name a dairy farm family or location without written
permission.
Audience Consumers: warm, light, confident. Farmers and producers:
straight, specific, peer-to-peer. Health professionals:
precise, plain, collegial. Retail and foodservice: direct,
benefit-first. Issues response: calm, active, first-person,
short.
Grammar Real quotes and apostrophes. Em dashes closed up. En dashes for
spans (8:30–9:00). "Real Good" always both words capitalized,
no period.
CHOOSING A PATTERN
The job on the left, the slide numbers on the right.
Open a deck 2-9
Mark a new section 11-15
Say where the meeting is going 17-20
One line they should remember 32-41
A summary a board member could read alone 22, 23
The headline numbers 25, 26, 30
Two to five parallel points 28, 43, 44, 46, 48, 51
People, places or products, with photos 45, 49, 64, 65
A short claim in a container 24, 29, 47, 50
Points too long for columns 53, 54, 55, 57
What we do and do not do 56
One photo, one point 59-63
Order matters 75, 76
Work that repeats 77
Dates people can act on 78, 79, 82
Who does what, when 80
Building an argument step by step 81
A forced choice on two axes 84, 85
Vision, pillars, foundations 86
What depends on what 87
Two states of one thing 68
The cost of your own recommendation 69
Real alternatives 70, 71
Feature by feature 72
Risk, owned 73
Magnitude across categories 89, 91, 97
Change over time 90
Composition, four slices or fewer 92
The same shape for several subjects 93
A chart plus the headline numbers 94
How far along we are 95
Are we on track 96, 101
Numbers that have to be read 99, 100, 102
Geography 104-106
People 108-110
Who decides 111
Someone else's words 112
The decision we need 114
Owners and dates 115
Close 117, 118
An icon 120
A badge, button, tag or rule 121-130
A blank map to color in 131-142
Two measures on different scales get two charts, small multiples, or one
index - never two y-axes on one chart.
THE PATTERN CATALOG
DairyWest-PowerPoint-Template.pptx - 142 slides in 18 sections. Copy the
slide closest to what you need and replace its content. Each slide's speaker
notes name its pattern and the layout it was built on. The black slide that
opens each section is navigation only - never copy it into a deck. The
Component library (slides 120-142) holds icons, badges, buttons,
tags, step markers, rules and blank maps to copy onto any slide. Tags in
brackets mean the slide carries a native PowerPoint chart, table, photo
placeholder or editable map.
Cover slides (2-9): 2 Cover — Spots · 3 Cover — Herd pattern · 4 Cover — photo and wave, Deep Sky · 5 Cover — photo and wave, white · 6 Cover — photo and wave, Growth · 7 Cover — photo and wave, Daybreak · 8 Cover — Deep Sky · 9 Cover — Cream
Section slides (11-15): 11 Section divider — Deep Sky · 12 Section divider — Herd pattern · 13 Section divider — Growth · 14 Section divider — Cream · 15 Section divider — Split
Agenda slides (17-20): 17 Agenda — color cards · 18 Agenda — five numbered rows · 19 Agenda — eight, two columns · 20 Contents with a section tracker
Summary slides (22-30): 22 Executive summary — three cards and a callout · 23 Photo over two color cards · 24 Three takeaways with icons · 25 Three big statistics · 26 Six statistic cards · 27 Split — text, sub-figures and a key insight · 28 Two columns on Deep Sky · 29 Icon columns on Deep Sky · 30 Statistic cards on Deep Sky
Statement slides (32-41): 32 Big statement — Deep Sky · 33 Statement tonal — Growth · 34 Statement tonal — Daybreak · 35 Statement tonal — Warmth · 36 Statement tonal — Care · 37 Statement tonal — Health · 38 Statement tonal — Roots · 39 Statement tonal — Earth · 40 Statement tonal — Holstein · 41 Big statement — Cream
Column slides (43-51): 43 2 parallel columns · 44 3 parallel columns · 45 Three up — circular crops · 46 Three up — color cards · 47 Three icon cards · 48 4 parallel columns · 49 Four up — circular crops · 50 Four icon cards · 51 5 parallel columns
List slides (53-57): 53 Four rows with icons · 54 Five numbered rows · 55 Split — ranked rows and a commentary panel · 56 Two-sided list · 57 Three stacked bands
Imagery slides (59-66): 59 Photo with a color card · 60 Photo with a color card, mirrored · 61 Full-bleed photo with a card · 62 Full-bleed image with a headline band [photo] · 63 Half image, half text [photo] · 64 Three image cards [photo] · 65 Four numbered photo panels [photo] · 66 Image banner over four columns [photo]
Comparison slides (68-73): 68 Before and after panels · 69 Pros and cons with a call · 70 Two options side by side · 71 Three options, one recommended · 72 Feature comparison table [table] · 73 Risk table [table]
Timeline slides (75-82): 75 Three-step chevron · 76 Five-step chevron · 77 Four-stage cycle · 78 Horizontal timeline · 79 Flag timeline · 80 Roadmap / Gantt · 81 Four-rung ladder · 82 Timeline on Deep Sky
Framework slides (84-87): 84 Two-by-two matrix · 85 Three-by-three matrix · 86 Strategy house · 87 Four-tier pyramid
Data slides (89-97): 89 Column chart with commentary [chart] · 90 Line chart with a takeaway [chart] · 91 Bar chart with commentary [chart] · 92 Doughnut chart with a list [chart] · 93 Small multiples — three charts [chart] · 94 Chart with four statistics [chart] · 95 Progress bars against plan · 96 Dashboard [chart] · 97 Chart on Deep Sky [chart]
Table slides (99-102): 99 Data table [table] · 100 Budget table with a total row [table] · 101 Status table with pills · 102 Text-box table
Map slides (104-106): 104 Four-state map with callouts [map] · 105 United States map [map] · 106 World map with a legend [map]
People slides (108-112): 108 Three bios [photo] · 109 Four bios [photo] · 110 Portrait with a profile [photo] · 111 Organization chart · 112 Pull quote with a portrait [photo]
Closing slides (114-115): 114 The ask — three decisions · 115 Next steps and owners [table]
End slides (117-118): 117 Closing · 118 Closing — Spots
Component library (120-142): 120 Icon reference · 121 Numbered badges — filled · 122 Numbered badges — outline · 123 Numbered badges — on Deep Sky · 124 Numbered badges — outline on Deep Sky · 125 Calls to action · 126 Calls to action on Deep Sky · 127 Buttons with icons · 128 Tags & status pills · 129 Step markers & arrows · 130 Rules & dividers · 131 The four-state region, Cream [map] · 132 Region performance at a glance [map] · 133 The four-state region, Deep Sky [map] · 134 The region in national context, Cream [map] · 135 National picture with the numbers that matter [map] · 136 The region in national context, Deep Sky [map] · 137 United States — ready to color [map] · 138 World map, Cream [map] · 139 Export markets [map] · 140 World map, Deep Sky [map] · 141 Continents · 142 Map color palette
LAYOUTS
DairyWest-PowerPoint-Template.pptx carries these 77 layouts, grouped in the same order
as the deck's sections. Use them to add a fresh, empty slide
(Home > New Slide):
Title Slide — Spots
Title Slide — Herd
Title Slide — Wave Deep Sky
Title Slide — Wave White
Title Slide — Wave Growth
Title Slide — Wave Daybreak
Title Slide — Wave
Title Slide — Deep Sky
Title Slide — Cream
Title Slide — Split
Title Slide — Spots Bold
Title Slide — Daybreak
Section Divider — Deep Sky
Section Divider — Herd
Section Divider — Growth
Section Divider — Cream
Section Divider — Split
Section Divider — Cow
Section Divider — Wave Deep Sky
Section Divider — Wave Growth
Section Divider — Wave Daybreak
Section Divider — Wave Care
Agenda — Cards
Agenda
Big Statement
Big Statement — Cream
Big Statement — Herd
Statement Tonal — Growth
Statement Tonal — Daybreak
Statement Tonal — Warmth
Statement Tonal — Care
Statement Tonal — Health
Statement Tonal — Roots
Statement Tonal — Earth
Statement Tonal — Holstein
Statement Block — Growth
Statement Block — Daybreak
Statement Block — Warmth
Statement Block — Care
Statement Block — Health
Statement Block — Roots
Statement Block — Earth
Statement Block — Holstein
Statement Wave — Health
Statement Wave — Warmth
Statement Wave — Care
Title & Content
Two Content
Three Content
Three Up — Circles
Three Up — Color Cards
Four Up — Circles
Panel — Cream
Panel — Deep Sky
Band — Cream
Band — Deep Sky
Split — Cream
Split — Deep Sky
Inset Card — Cream
Inset Card — Deep Sky
Photo — Color Card
Photo — Color Card Left
Photo — Full Bleed Card
Photo — Two Cards
Image — Full Bleed
Image — Half Right
Image — Half Left
Chart — Cream
Chart — Deep Sky
Table
Title Only — Cream
Title Only — Deep Sky
Blank — Cream
Blank — Deep Sky
Closing
Closing — Spots
Closing — WaveClick to copy
The talk track
What to say on every slide, without reading the slide aloud.
Preview prompt
Write the talk track for my Dairy West deck. I've attached the finished deck, or I'll paste its content. Ask me how long I have, unless I've said.
Everything you need about how Dairy West writes is at the end of this message, under HOW WE WRITE. Follow it throughout.
Per slide: 30–60 spoken words that add context, the story or the number behind the number — never reading the slide aloud; the transition into the next slide; and stage directions where they matter ("pause here", "slow down on this one"). Mark the two moments to look at the decision-maker, and any slide where the notes are doing work the slide should be doing instead. Keep every fact and every number. Never invent a number: mark gaps [NEEDS DATA]. Never name a dairy farm family or location unless I confirm written permission; otherwise use a placeholder and flag it.
──────────────────────────────────────────────────────────────────────
HOW WE WRITE
Voice Plainspoken. Warm, not sentimental. Knowing, never preachy.
Specific. Quietly confident.
Titles Every slide title is an ACTION TITLE: a complete statement
making the slide's point in 10 words or fewer. "Fluid milk grew
in all four states", never "Fluid milk update".
Pillars Work ladders to one brand pillar, two at most: Natural,
Genuine, Nourishment, Taste.
Claims Say only what can be supported without an asterisk. Never
invent a number - mark gaps [NEEDS DATA].
Farmers Never name a dairy farm family or location without written
permission.
Audience Consumers: warm, light, confident. Farmers and producers:
straight, specific, peer-to-peer. Health professionals:
precise, plain, collegial. Retail and foodservice: direct,
benefit-first. Issues response: calm, active, first-person,
short.
Grammar Real quotes and apostrophes. Em dashes closed up. En dashes for
spans (8:30–9:00). "Real Good" always both words capitalized,
no period.Click to copy